This is the presentation I gave at the March 8th, 2011 session of the Founder Institute in San Francisco, a startup incubator.
The topic is: Startup Research.
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?