Let’s do it!0:00 - I
need an idea!0:15 - Idea: tests for Cloud expertise.0:30 - Open notebook, start writing.2:30 - Ok, now what? Business model.3:00 - I can charge 1 $ to do the test.3:15 - Ask around if someone wants it.3:45 - Start the test.4:30 - Test completed. Evaluation.5:00 - Great. First paying customer!
1. VisionWhat are you passionate
about?What problem do you want to solve?What value will you offer?Try to look at these things with new eyes.Test your vision with friends, or strangers.Listen to their feedback.
Don’t fall in love too
muchMost entrepreneurs fall in love with their idea.Love is often blind.Make sure that you love being anentrepreneur, not the idea itself.
Business Model CanvasThe BMC is
a strategic management template fordeveloping new or documenting existingbusiness models.It is a visual chart with elements describing afirms valueproposition, infrastructure, customers, andfinances.
An example8. Key Partners 7.
Key Activities 2. Value Propositions 4. Cust. Relationship 1. Cust. Segments Cloud improve Web dev / Customer self-service Cloud Partners cloud mgmt mgmt experts (AWS, etc) reputation Trainers Marketing / find the right companies Community (Codelesson acquiring Cloud co-creation in need of Mgmt RedOddity) customers expert experts 6. Key Resources 3. Channels Web WWW Founders designers Quiz Marketing salespeople creators budget (channels)9. Cost Structure 5. Revenue Stream fixed: site design Certification Cloudpions Cloud var: var: + (sales) listing training IT infra Marketing maintenanc (subscr) (sales) e Business Model Canvas This information is provided by Elastic S.r.l. (Rome, Italy) - Creative Commons AT-NC-SA license.
Minimum Viable ProductThe MVP is:the
simplest version of a new product whichallows a team to collect the maximum amountof validated learning about customers with theleast effort.Smoke Test (MVP)Add now, code later (MVP)
Kevin Systrom:"Ive heard that Plan
A is never the productentrepreneurs actually end up with.I didnt believe it...In many ways, Burbn was getting a bunch ofpress, but it wasnt taking off the way we thought it would.We found people loved posting pictures, and that photos werethe thing that stuck. Mike, my cofounder, and I sat down andthought about the one thing that made the product unique andinteresting, and photos kept coming up." Zoom-in pivot
6. OutsourcingWhat did I use
for the pictures of this preso?(iStockPhoto & license-free)What part of your business should yououtsource?What value are you creating?Who can help you create more value?