This presentation was given at the SCIE & NMHDU Summit on personalisation. It sets out the major challenges to be faced in developing a more personalised approach to mental health services.

1. What does
“Personalisation” mean for
Personalisation Summit
July 2010
© Simon Duffy. Rights Reserved. The author must be cited if images or slides are used

2. Personalisation
Model
1. Total Place
Commissioning
2. Prevention
3. Individual Funding
4. Self-Directed Support
5. Co-production
6. Community-Based

3. a framework for innovation

4. Four Key Questions
1. What will we mean by
personalisation?
2. What does this mean for people
who experience mental illness?
3. What is the role of service
providers and professionals?
4. How will we fund of mental health

5. 1. How to understand personalisation

10. increasing innovation &

12. 1. How to understand personalisation
• See personalisation as a means to greater social
justice
• Exploit the capabilities approach - real wealth
• Personalisation should open up opportunities for
process innovation
• Personalisation should build upon, and increase
empirical science and outcomes-based decision-
making

13. 2. What it can mean for people

14. “individual budgets”

15. “self-directed support”

16. “tapered control”

17. “personal

18. “community-based support”

19. 2. What it can mean for people
• Individual budgets - entitlements and
flexibilities
• Self-directed support - greater authority in
planning
• Tapered control - differing levels of
responsibility
• Personal planning - better quality planning

20. 3. How to engage existing
professionals

25. 3. How to engage existing
professionals
• Don’t degrade value of professional input
• Avoid creating new professionals
• Don’t confuse personalisation with liberalisation
• Develop a more sophisticated menu
• Embrace “Personalised Support”

26. 4. How to fund mental health
services

30. Local Authority Well-being or
‘Social Care’
Resources Independence
Improved clinical
NHS Resources Medical services
outcomes
Improved mental
Welfare funding ‘what works’
health

31. 4. How to fund mental health
services
• Health-social care distinction will not hold
• Mental health is sufficiently coherent
• Political situation creates interesting
opportunities
• Risk of increased tension and incoherence

32. Contact Details
Simon Duffy
The Centre for Welfare Reform
The Quadrant,
99 Parkway Avenue, Parkway Business Park
Sheffield, S9 4WG
T +44 114 251 1790
M +44 7729 7729 41
admin@centreforwelfarereform.org
www.centreforwelfarereform.org