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Decoding Personalisation                  for the real worldDr Simon Duffy ■ The Centre for WelfareReform■ 14th January 20...
Dr Simon Duffy•Social innovator - e.g. personal budgets•Philosopher - work on citizenship•Advisor - Campaign for a Fair So...
4 messages1.Good leaders will need to look pastthe rhetoric at reality2.Local government is under threatWeradically undere...
Reality 1: Cuts, cuts, cuts
Reality 2: Targeted cuts
Reality 3: Centralism, not localism
Reality 4: The centre taxes the local
Reality 5: You can’t buy community
Personalisation: 4 versions1.A more acceptable way ofdescribing consumerist reform?2.A bundle of government policies?New s...
Personalisation:self-directed support - a short history
From Professional Gift to Citizenship
Respect innovation
Personalisation today:1.Is it a fixed process, defined bygovernment or is it an open processdemanding far higher levels of...
Six themes1.Citizenship works2.Families and civil society work3.Relationships work4.Identity works5.Local works6.Current s...
Path 1: develop humility & seek partnership
Wards                                           40Av Pop                                         1,700Over 65             ...
1. Human rights - not just services2. Clear entitlements - not confusion3. Early support - not crisis4. Equal access - not...
Final thoughts1.Truth is our friend - rhetoric andmisinformation is dangerous2.‘Working for the centre’ does notworkLocal ...
Decoding Personalisation
Decoding Personalisation
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Decoding Personalisation
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Decoding Personalisation

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The real value of personalisation is being lost in empty rhetoric and conceptual confusion. Local government needs to retake the initiative.

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Transcript of "Decoding Personalisation"

  1. 1. Decoding Personalisation for the real worldDr Simon Duffy ■ The Centre for WelfareReform■ 14th January 2013 ■ Presentation for Solihull
  2. 2. Dr Simon Duffy•Social innovator - e.g. personal budgets•Philosopher - work on citizenship•Advisor - Campaign for a Fair SocietyThe Centre for Welfare ReformReform does notmean cuts and inequalityWelfare state is good, butdesigned wrongNeeds more innovation, andRespectfor citizenship, families, community & justice•Reform does not mean cuts and inequalityWelfarestate is good, but designed wrongNeeds moreinnovation, andRespect for citizenship, families,community & justice
  3. 3. 4 messages1.Good leaders will need to look pastthe rhetoric at reality2.Local government is under threatWeradically underestimate the capacityof citizens3.We need new solutions and betteralliances at the local level
  4. 4. Reality 1: Cuts, cuts, cuts
  5. 5. Reality 2: Targeted cuts
  6. 6. Reality 3: Centralism, not localism
  7. 7. Reality 4: The centre taxes the local
  8. 8. Reality 5: You can’t buy community
  9. 9. Personalisation: 4 versions1.A more acceptable way ofdescribing consumerist reform?2.A bundle of government policies?New system - self-directed support?3.Awareness of the need for morefundamental reform?
  10. 10. Personalisation:self-directed support - a short history
  11. 11. From Professional Gift to Citizenship
  12. 12. Respect innovation
  13. 13. Personalisation today:1.Is it a fixed process, defined bygovernment or is it an open processdemanding far higher levels ofinnovation?2.Is it a technical fix that justincreases VFM or does it require afundamental rethink of how thewelfare state is designed?
  14. 14. Six themes1.Citizenship works2.Families and civil society work3.Relationships work4.Identity works5.Local works6.Current system design doesn’t
  15. 15. Path 1: develop humility & seek partnership
  16. 16. Wards 40Av Pop 1,700Over 65 376 22.1%15 and under 308 18.1%Misusing drugs/alcohol 14 0.8%Limiting long-term illness 383 22.5%Children with SEN Statements 7 0.4%In private homes (including private rental) 1,365 80.3%In poor health 181 10.6%Deaths in year 20 1.2%Crimes in a year 88 5.2%Looked after children 2 0.1%Use Social Care 78 4.6%Working age on relying on benefits 177 10.4%Children Social Care Budget £60,000 £6,666Adult Social Care Budget £490,000 £6,282
  17. 17. 1. Human rights - not just services2. Clear entitlements - not confusion3. Early support - not crisis4. Equal access - not institutional care5. Choice & control - not dependence6. Fair incomes - not insecurity7. Fair taxes - not injustice8. Financial reform - sustainable
  18. 18. Final thoughts1.Truth is our friend - rhetoric andmisinformation is dangerous2.‘Working for the centre’ does notworkLocal government needs todevelop its own story3.Practical citizenship and communitydevelopment is key
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