..or what happens if you keep saying "OK then". This is my presentation from UX Camp London, August 2009.

1. SAYING NO
it’s part of our job
Simon Doggett

2. NINE AND A HALF VERY
BAD THINGS
that will probably happen if you keep saying OK

3. ABOUT ME
hello.

5. UX PEOPLE ARE NICE
aren’t we just?

6. WE CAN FIND IT HARD
to say no

7. 1. PROJECT SCOPE
or the lack of it

8. 2. TAKING ON TOO MUCH
front and back

9. 3. DEFINITION
the future is... petrifying

10. 4. OWNERSHIP
“who actually knows the strategy, then?”

11. 5. USER RESEARCH
who is it for?

12. 6. METHODOLOGIES
with Capital Letters and Big Promises

13. 7. UPSETTING PEOPLE
social media murder

14. 8. THE DEVIL IS IN THE DATES
and deadlines.

15. 9. MANAGEMENT
you’re the expert

16. LOVE YOUR TESTERS
or you’ll be doing it

17. RESPECT YOUR OWN BRAND
because otherwise nobody else will

18. PLAN FOR THE WORST
it just might happen

19. THANK YOU
@simondoggett
simondoggett@me.com
bloggett.com
my CV: http://icanhaz.com/uxjobpls