Simon Dickson
Code For The People
@simond
Tips, tools & techniques
for making a living
from WordPress
(from someone who actually does)
WordCamp Birmingham, 2008
WordCamp Birmingham, 2008
ecosystem n. a biological community
of interacting organisms and their
physical environment
Big fish
+ Little fish
+ Environment
= ecosystem
Agencies
+ Freelancers
+ WordPress
= ecosystem
big fish need little fish
little fish need big fish
the pond needs fish
Tip 1.
Decide which you are now,
and which you want to be.
Tip 2.
Choose a name quickly.
Don’t obsess over it.
Tip 3.
Wear your WordPress
t-shirt with pride.
•Differentiation
•Filtered queries
•General goodwill
•Cultural expectations
•Strategic focus
Tip 4.
Establish your credibility
in whatever way you can.
•Speak at an event
•Write for a blog (or start one)
•Shout about your work
•Produce an awesome plugin
•Get your name on th...
“I’m the guy who...
Wordpress expert
Tip 5.
capital_P_dangit()
“I thought WordPress was
just a blogging platform?”
No mate, you’re thinking of...
“I thought WordPress was
just a blogging platform?”
“What’s your
hosting SLA?”
“But you’re just a
tiny operation”
Tip 7.
Be patient.
“We almost never ever
come in through the top,
we always come in
through the bottom.”

Matt Mullenweg
Tip 8.
Remember why you
came to WordPress
in the first place.
Simon Dickson at WordPress London, 15 Oct 2013
Simon Dickson at WordPress London, 15 Oct 2013
Simon Dickson at WordPress London, 15 Oct 2013
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Simon Dickson at WordPress London, 15 Oct 2013

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Simon Dickson at WordPress London, 15 Oct 2013

  1. 1. Simon Dickson Code For The People @simond
  2. 2. Tips, tools & techniques for making a living from WordPress (from someone who actually does)
  3. 3. WordCamp Birmingham, 2008
  4. 4. WordCamp Birmingham, 2008
  5. 5. ecosystem n. a biological community of interacting organisms and their physical environment
  6. 6. Big fish + Little fish + Environment = ecosystem
  7. 7. Agencies + Freelancers + WordPress = ecosystem
  8. 8. big fish need little fish
  9. 9. little fish need big fish
  10. 10. the pond needs fish
  11. 11. Tip 1. Decide which you are now, and which you want to be.
  12. 12. Tip 2. Choose a name quickly. Don’t obsess over it.
  13. 13. Tip 3. Wear your WordPress t-shirt with pride.
  14. 14. •Differentiation •Filtered queries •General goodwill •Cultural expectations •Strategic focus
  15. 15. Tip 4. Establish your credibility in whatever way you can.
  16. 16. •Speak at an event •Write for a blog (or start one) •Shout about your work •Produce an awesome plugin •Get your name on the core Credits
  17. 17. “I’m the guy who...
  18. 18. Wordpress expert
  19. 19. Tip 5. capital_P_dangit()
  20. 20. “I thought WordPress was just a blogging platform?”
  21. 21. No mate, you’re thinking of...
  22. 22. “I thought WordPress was just a blogging platform?”
  23. 23. “What’s your hosting SLA?”
  24. 24. “But you’re just a tiny operation”
  25. 25. Tip 7. Be patient.
  26. 26. “We almost never ever come in through the top, we always come in through the bottom.” Matt Mullenweg
  27. 27. Tip 8. Remember why you came to WordPress in the first place.

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