Associate Professor Simon Darcy TRANSED 2010  Accessible Tourism Plenary Thursday 2 June 2010
© Fiona Darcy 2009
<ul><li>Introduction </li></ul><ul><li>Definition </li></ul><ul><li>Demand </li></ul><ul><li>Supply </li></ul><ul><li>Regu...
<ul><li>Accessible tourism is a form of tourism that involves  collaborative strategically planned processes between stake...
Small, J., & Darcy, S. (2010). Tourism, Disability and Mobility. In S. Cole & N. Morgan (Eds.),  Tourism and Inequality: P...
Small, J., & Darcy, S. (2010). Tourism, Disability and Mobility. In S. Cole & N. Morgan (Eds.),  Tourism and Inequality: P...
Small, J., & Darcy, S. (2010). Tourism, Disability and Mobility. In S. Cole & N. Morgan (Eds.),  Tourism and Inequality: P...
<ul><li>Return on Investment </li></ul><ul><li>Yield </li></ul><ul><li>Attitudes towards Non Participation/Participation <...
Darcy, S., Cameron, B., & Pegg, S. (2010). Accessible tourism and sustainability: a discussion and case study.  Journal of...
<ul><li>other presentations have more than adequately covered regulation </li></ul><ul><li>UN Convention on the Rights of ...
<ul><li>Market Failure Argument for Nation States </li></ul><ul><li>The private sector cannot coordinate international mar...
<ul><li>Any strategy </li></ul><ul><ul><li>Appropriate </li></ul></ul><ul><ul><li>Effective </li></ul></ul><ul><ul><li>Eff...
Darcy, S., & Dickson, T. (2009). A Whole-of-Life Approach to Tourism: The Case for Accessible Tourism Experiences.  Journa...
<ul><li>Low cost </li></ul><ul><li>Level of detail </li></ul><ul><li>Format </li></ul><ul><li>W3C accessibility </li></ul>...
<ul><li>Confidence in and reliance on good qualities… </li></ul><ul><li>The history of a person’s lived experiences </li><...
<ul><li>Dimension of disability + </li></ul><ul><li>Support needs + </li></ul><ul><li>Enablers + </li></ul><ul><li>Univers...
C ustomer Feedback Developing  Organisational  Access Culture
Universal Approaches Inform Every Stage Darcy, S., Ambrose, I., Schweinsberg, S., & Buhalis, D. (2010). A call for univers...
© Darcy 2005
© Dickson 2008
Accessible Tourism: A question of trust, strategic knowledge management and a commitment to sustainability.
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Accessible Tourism: A question of trust, strategic knowledge management and a commitment to sustainability.

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Darcy, S. (2010, 2-4 June). Plenary Address - Accessible tourism: A question of trust, strategic knowledge management and a commitment to sustainability. Paper presented at the 12th International Conference on Mobility and Transport for Elderly and Disabled Persons (TRANSED) - Sustainable Transport and Travel for All, Hong Kong Convention and Exhibition Centre.


Drawing on the last 15 years of research, policy and industry engagement, a way forward for accessible tourism is presented. The solution is based on the development of strategic knowledge management to provide a reliable foundation for trust on which to make informed choices for accessible destination experiences. First, demand research is examined to understand what consumers with disabilities seek when planning their trips and the experiences they desire when travelling. Second, the plenary connects the demand requirements of consumers with disabilities to that of the supply-side approaches of the industry and suggests that government coordination roles at national and regional levels have very important roles to play in developing a triple bottom line approach to accessible tourism. Lastly, an argument is presented that suggests that only by understanding accessible tourism as part of social and environmental sustainability can a sound foundation be put in place to develop the economic potential of this group.

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Accessible Tourism: A question of trust, strategic knowledge management and a commitment to sustainability.

  1. 1. Associate Professor Simon Darcy TRANSED 2010 Accessible Tourism Plenary Thursday 2 June 2010
  2. 2. © Fiona Darcy 2009
  3. 3. <ul><li>Introduction </li></ul><ul><li>Definition </li></ul><ul><li>Demand </li></ul><ul><li>Supply </li></ul><ul><li>Regulation </li></ul><ul><li>Coordination </li></ul><ul><li>Triple bottom line sustainability </li></ul><ul><li>Strategic knowledge management </li></ul><ul><li>Trust </li></ul><ul><li>A way forward… </li></ul>
  4. 4.
  5. 5. <ul><li>Accessible tourism is a form of tourism that involves collaborative strategically planned processes between stakeholders that enables people with access requirements, including mobility, vision, hearing and cognitive dimensions of access, to function independently and with equity and dignity through the delivery of universally designed tourism products, services and environments. This definition adopts a whole of life approach where people through their lifespan benefit from accessible tourism provision. These include people with permanent and temporary disabilities, medical conditions, seniors, families with young children and those working in safer and more sustainably designed environments (adapted from Darcy & Dickson, 2009, p. 34). </li></ul>
  6. 6.
  7. 7. Small, J., & Darcy, S. (2010). Tourism, Disability and Mobility. In S. Cole & N. Morgan (Eds.), Tourism and Inequality: Problems and Prospects (pp. 11-31). Wallingford: CABI.
  8. 8. Small, J., & Darcy, S. (2010). Tourism, Disability and Mobility. In S. Cole & N. Morgan (Eds.), Tourism and Inequality: Problems and Prospects (pp. 11-31). Wallingford: CABI.
  9. 9. Small, J., & Darcy, S. (2010). Tourism, Disability and Mobility. In S. Cole & N. Morgan (Eds.), Tourism and Inequality: Problems and Prospects (pp. 11-31). Wallingford: CABI.
  10. 10.
  11. 11. <ul><li>Return on Investment </li></ul><ul><li>Yield </li></ul><ul><li>Attitudes towards Non Participation/Participation </li></ul><ul><li>Complexity </li></ul><ul><li>Institutional approaches </li></ul>
  12. 12. Darcy, S., Cameron, B., & Pegg, S. (2010). Accessible tourism and sustainability: a discussion and case study. Journal of Sustainable Tourism, 18(4), 515 - 537.
  13. 13.
  14. 14. <ul><li>other presentations have more than adequately covered regulation </li></ul><ul><li>UN Convention on the Rights of People with Disabilities </li></ul><ul><li>National disability discrimination law </li></ul><ul><li>Building codes </li></ul><ul><li>Standards for access and mobility </li></ul><ul><li>W3C and WAI website accessibility protocols </li></ul>
  15. 15.
  16. 16. <ul><li>Market Failure Argument for Nation States </li></ul><ul><li>The private sector cannot coordinate international marketing due to the competitive nature of tourism business </li></ul><ul><li>Economic Management </li></ul><ul><li>Public Good </li></ul><ul><li>Equity </li></ul>
  17. 17.
  18. 18. <ul><li>Any strategy </li></ul><ul><ul><li>Appropriate </li></ul></ul><ul><ul><li>Effective </li></ul></ul><ul><ul><li>Efficient </li></ul></ul><ul><li>TBL has predominantly focused on </li></ul><ul><ul><li>Financial/economic </li></ul></ul><ul><ul><li>Environmental </li></ul></ul><ul><ul><li>Social </li></ul></ul>
  19. 19. Darcy, S., & Dickson, T. (2009). A Whole-of-Life Approach to Tourism: The Case for Accessible Tourism Experiences. Journal of Hospitality and Tourism Management, 16(1), 32-44.
  20. 20.
  21. 21. <ul><li>Low cost </li></ul><ul><li>Level of detail </li></ul><ul><li>Format </li></ul><ul><li>W3C accessibility </li></ul><ul><li>Expectation management </li></ul><ul><li>Part of destination management processes </li></ul><ul><li>If not present people with disabilities are at a significant disadvantage </li></ul>
  22. 22.
  23. 23. <ul><li>Confidence in and reliance on good qualities… </li></ul><ul><li>The history of a person’s lived experiences </li></ul><ul><li>PwD simply do not trust tourism industry information sources </li></ul><ul><li>Inaccurate </li></ul><ul><li>Lacked detail </li></ul><ul><li>Regards disability as a homogenous construct </li></ul><ul><li>Inherent complexity </li></ul><ul><li>Lack of investment and duty of care </li></ul>
  24. 24.
  25. 25. <ul><li>Dimension of disability + </li></ul><ul><li>Support needs + </li></ul><ul><li>Enablers + </li></ul><ul><li>Universal design </li></ul><ul><li>(REQUIRE) </li></ul><ul><li>Strategic knowledge management </li></ul><ul><li>Accurate and detailed access information </li></ul><ul><li>Informed choice as to whether destinations meet their access needs </li></ul><ul><li>Trust and expectation management </li></ul>
  26. 26. C ustomer Feedback Developing Organisational Access Culture
  27. 27. Universal Approaches Inform Every Stage Darcy, S., Ambrose, I., Schweinsberg, S., & Buhalis, D. (2010). A call for universal approaches to accessible tourism. In D. Buhalis & S. Darcy (Eds.), Accessible Tourism: Concepts and Issues (pp. 390-415). Bristol, UK: Channel View Publications.
  28. 28. © Darcy 2005
  29. 29. © Dickson 2008

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