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2009 06 19 Sydney For All   Accessible Tourism Destination Experience Management
 

2009 06 19 Sydney For All Accessible Tourism Destination Experience Management

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Presentation to the Hawaiian Disability Rights Center 19 June 2009

Presentation to the Hawaiian Disability Rights Center 19 June 2009

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    2009 06 19 Sydney For All   Accessible Tourism Destination Experience Management 2009 06 19 Sydney For All Accessible Tourism Destination Experience Management Presentation Transcript

    • STCRC Visitor Accessibility in Urban Environments Dr Simon Darcy Faculty of Business, University of Technology, Sydney Presentation to the Hawaii Disability Rights Center Friday 19 June 2009
    • Background & Objectives
      • Integrated with
        • urban tourism research agenda
        • Accessible tourism agenda
      • Apply universal design principles to include mobility, vision, hearing and cognitive dimensions of access within broader tourism product and experience development
      • Outcome: process for including disability considerations within destination product development and experience setting
      • Synergies: business case studies, accommodation study, vision impairment
      • Provide a framework for assessing access related considerations for all visitors to urban environments.
      • Utilise the framework to audit key urban attractions.
      • Evaluate existing wayfinding systems to consider whether they create barriers to movement in and around urban environments.
      • Estimate the economic contribution of the accessible tourism market. recommendations on accessible tourism to key stakeholders in urban centres.
    • Industry Reference Group
      • 1. Tourism & Transport Forum
        • Kate Davidson
        • Mark Dimech
      • 2. Tourism New South Wales
        • Oliver Jenkins
        • Roger Evans
      • 3. Department of Environment & Conservation
        • Narelle King
        • Richard Davies
        • Carolyn Littlewater
      • 4. Sydney Opera House
        • Jenny Spinack
      • 5. Accessible Arts
        • Alison McLaren
    •  
    • Philosophy and Direction
      • TNSW destination management & easy access markets
      • TA White Paper niche experiences – accessible tourism
      • Experience economy
      • Building Compliance  Access Audits  Access and Mobility Maps
      • Oz Access Guidelines + Universal Design
        • Guided by the principles of independence, equity and dignity
      • Focus on experiences quintessentially Sydney
      • Knowledge Management to provide information to allow individuals to make informed decisions for their access needs
    • COMPETITIVE (MICRO) ENVIRONMENT GLOBAL (MACRO) ENVIRONMENT DESTINATION POLICY, PLANNING & DEVELOPMENT Philosophy/ Values Vision Audit Positioning/ Branding System Definition Development Monitoring & Evaluation Competitive/ Collaborative Analysis DCSModel-colour(v12).ppt – © RITCHIE & CROUCH, FEB 2003 Awareness/Image QUALIFYING & AMPLIFYING DETERMINANTS Location Interdependencies Safety/Security Cost/Value Carrying Capacity Hospitality SUPPORTING FACTORS & RESOURCES Infrastructure Accessibility Facilitating Resources Enterprise Political Will Comparative Advantages (resource endowments) * Human resources * Physical resources * Knowledge resources * Capital resources * Infrastructure and tourism superstructure * Historical and cultural resources * Size of economy Competitive Advantages (resource deployment) * Audit & inventory * Maintenance * Growth and development * Efficiency * Effectiveness Information/ Research Visitor Management Finance & Venture Capital Quality of Service/ Experience Crisis Management DESTINATION COMPETITIVENESS & SUSTAINABILITY Entertainment CORE RESOURCES & ATTRACTORS Physiography and Climate Culture & History Market Ties Mix of Activities Special Events Superstructure DESTINATION MANAGEMENT Organization Marketing Resource Stewardship Human Resource Management
    • Research Design
      • Review access/management information system;
      • Undertake in-depth interviews with key informants;
      • List possible ‘quintessential’ experiences through the above + snowballed interviews;
      • Determine accessibility through access audit, observation and participant observation to validate their selection;
      • Develop accessible destination experiences based on a 'sense of place’ & street smart ‘rough guide’ approach;
      • Provide relevant information for tourists with disabilities to be able to make an informed decision as to whether the experiences are accessible for their needs.
    • Sydney Precinct/s
      • CBD transport corridor
      • East and West Circular Quay
      • The Rocks
      • Royal botanic Gardens
      • Sydney Harbour
      • With some transport extensions
        • Sydney Ferries to Manly
        • Sydney Light Rail to the Fish Markets
        • BCA NSW day tour to blue mountains
    • Source Continuous Pathway
    • Facilitators/enablers
      • Mobility and access map
      • Accessible accommodation
      • Accessible toilets
      • Accessible parking
      • Roads and Traffic Authority mobility parking scheme
      • Public transport
        • Sydney ferries
        • Sydney buses
        • City rail
        • Sydney light rail
      • Charter Operators
        • Marine
        • Coach day tours
    • Art Gallery of New South Wales
    • Art Gallery of New South Wales
      • Facilitators/enablers
      • Auslan Interpreted tours
      • “ In Touch” program
      • Induction hearing loop
      • Portable FM receivers
      • Communication – Internet
      • Physical access
      • - Toilets & lifts
      • Constraints
      • Physical access
      • Segregated entrance
      • Innovations & Solutions
      • Strategic
      • - formal entry
      • - parking capacity
    • Consolidated Access and Mobility Map
      • City of Sydney
      • Sydney Harbour Foreshore Authority
      • Royal Botanic Gardens
      • Individual Attractions
      • Transport providers
      • … all present way finding information in different formats
      • Accessways/Melway/Sydway offers an opportunity to consolidate access information across the precinct area.
      • http://www.melbourne.vic.gov.au/info.cfm?top=268&pg=2243
    • Quintessential Experiences
      • The Rocks accessible self guided walking tour
      • The Rocks Discovery Museum
      • Sydney Opera House access “Lift” tours
      • Sydney Ferries – Manly Trip
      • True Blue Whale watching
      • Captain Cook Harbour Cruise
      • RBG Cadi Jam Ora First Encounters indigenous story board
      • RBG Mrs Macquarie’s Chair
      • RBG Guided Tour
      • Customs House public exhibition and reading space
      • Sydney Theatre Company audible commentary
      • NSW Art Gallery Auslan after hours tours
      • NPWS North Head Lookout
      • Sydney Light Rail & the Fish Markets
      • Garrison Church
      • Museum of Contemporary Art
    • “ Sydney For All” www.sydneyforall.com Accessible tourism portal Prototype test site
    • Project overview
      • Goal:
        • To present a ‘gateway’ to the accessible visitor experiences within defined precincts of Sydney City
      • An outcome of the UTS lead research into Visitor Accessibility in Urban Centres
      • Process:
        • Research website accessibility:
          • Audience needs
          • International guidelines
          • Assistive technology, for example, screen readers
          • Testing methods
        • Review existing accessible websites
        • Identify the feature set
        • Design and development - static mockups and working prototype
    • Audience needs
      • Factors that can affect a person’s experience of a website:
        • Vision impairment
        • Hearing impairment
        • Age-related conditions
        • Cognitive disabilities
        • Motor impairments
    • Examples of specific issues
      • Visitors may:
        • Be unable to see graphics
        • Be unable to hear audio or video
        • Navigate through the website using a keyboard or voice recognition software, instead of using a mouse
        • Use a screen reader with speech synthesiser or refreshable Braille display, screen magnifier, text-only browser or voice browser.
        • Have problems reading and understanding large amounts of text
    • Making a website accessible
      • The website design can address each of these issues, making the content accessible:
        • Provide text alternatives to graphics, audio and video
        • Don’t rely on mouse clicks alone
        • Make it suitable for screen readers
        • Make the content readable and provide graphical alternatives to complex text
      • A set of international guidelines explains in detail how to address these issues
    • International guidelines
      • World Wide Web Consortium (W3C)
        • International body that develops specifications, guidelines, software and tools for the Internet
        • One activity is the Web Accessibility Initiative (WAI)
        • WAI produce a set of Web Content Accessibility Guidelines
    • Technical issues
      • Not all that different from other websites…
      • Best practice for all website coding is to separate the structure from the presentation
        • Content
          • The information
        • Structure
          • How the information is organised
          • Meaningful HTML tags
        • Presentation
          • How the information is displayed
          • Cascading stylesheets (CSS)
    • Technical challenges
      • One website presented in multiple ways:
        • Extra coding to create the different colour schemes, layout and text sizes
        • Extra testing to make sure it looks okay in all versions
      • Website needs to be cross-browser compatible
        • Different internet browsers interpret the code differently
        • Need additional code or workarounds to make it work in each browser
      • Three column layout was technically challenging:
        • Keeping the information in a logical order
        • Cross-browser issues - min-width and max-width
    • Stages
      • Finalise content (Dec 2007 – January 2008):
        • Project partners to review edited content
        • Preparation of an Access map
        • Inclusion of Images
        • Joint Copyright Discussions
        • Finalise Survey Links – user feedback on website and experiences
        • Research project link into the website
      • Testing by Vision Australia – March 2008
      • Presentation of completed portal to stakeholders – April 2008
      • Prototype released June-Nov 2008 for a 6 month trial period
      • Google Stats
      • Carried forward 2009 New Experiences added + areas