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Benelux Chamber Beijing:  Recruiting And Social Media
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Benelux Chamber Beijing: Recruiting And Social Media


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Panel Speaker September 18th, 2012 Benelux Chamber Of Commerce …

Panel Speaker September 18th, 2012 Benelux Chamber Of Commerce

Social Media & Recruiting Event
Beijing China

How to use social media for recruiting and career placement.

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  • Very impressive social recruiting research from the candidate's point of view. Would be great to have you join #truShanghai and #truBeijing HR & Recruiting unconferences next week and share your ideas in a lively discussion!
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  • 1. USE SOCIAL MEDIA FIND TALENT GET A JOB. Simon Dang – 邓世民 Vice President, Inline Strategy Weber Shandwick China 1
  • 2. TodayWhy Social Media & JobsHow I got my job…Social Media Tips 2
  • 3. 3
  • 4. • 317MM Mobile Phone Users (Population of USA) • Largest Smartphone market globally • Weibo, Weixin Top Channels in China…• 500MM internet users (1.5X USA pop)• 10,000 new users to internet /day• Music, News, Search Engine, IM, Games top activities• 40% are content creators > 2x in US• More Weibo Users than USA pop Source: InternetStatistics 4
  • 5. Mark’s Vision of Social Media “The organizing principle of how we live, work and play [the web] is moving away from being built around content, and is being rebuilt around people” - Mark Zuckerberg, CEO & Founder or FacebookThe Update Meeting 19 April 2012 Page 5 ©WEBER SHANDWICK 2012 All rights reserved 5
  • 6. Translated:Communities matter now more than EVER 500 MM people per day participate in China = population of Europe IT’S ALL ABOUT THE CONNECTIONS 6
  • 7. Social mediamakes youmorediscoverablea social media presence canpush a brand to the top ofGoogle searchover half of the top 200 globalbrands have a Facebook pagethat appears higher in searchthan brand.com95% of Chinese Internet Userstrust companies more with aMicroblog accountSource: emarketer 2010
  • 8. NY 北京How on earth did I get a job in CHINA????Challenges:- Limited network in China- Limited work experience in China- Trying to change job function/role- Getting a job in social media- My Chinese sucks! 8
  • 9. 1) Start: Ask Yourself, What Do You Want? Get the JobYou That FitsYour Job*Go to www.wetfeet.comto discover your career path 9
  • 10. 2) Pick Your Target Companies Research Where You Potentially Want To Work Ask Your: • Friends • Classmates • Ex Co-Workers • Go online • Go on LinkedIn 10
  • 11. 3) Make Conversation our talent pool Storytellers Nutritionists Event curators Builders Directors Content developers Conversation-starters Analysts Bloggers 1. Join LinkedIn Groups Artists 2. Strategists Meet people in the industry PhD’s 3. Find recruiters if no introduction in your network 4. Research your Interviewer Researchers 5. Prepare for the interview Writers Advisers Media minds 11
  • 12. 4) Give Yourself Time (It took me almost a year) May: Friend Jun – Aug: 3 Nov-Dec 2010: Referred a Job stages of Targets List Link Interviews Jan 2011: Initial Went back to search, updating LinkedIn Sep: Job offer LinkedIn, (Refinement) reaching out Feb & Mar: April: 3 Oct: Arrive in Setting up Interviews, 5 China meetings Meetings • Applied for 20+ Jobs • Added 100+ contacts on LinkedIn • Joined 10+ new groups on LinkedIn • 10+ Interviews 12
  • 14. LinkedIn – Update Your Profile Updateyour titleand skills Updateexperience Get Recs!with events Link Out! Highlightyour skills to match targets 14
  • 15. Join LinkedIn Groups• Add targeted groups• Make discussions• Add other members• Be found by recruiters• Research jobs 15
  • 16. Other Social Media Tips LinkedIn: Twitter/Weibo • Join targeted groups • Set up an account • Add, add, add • Tweet about target industry • Talk to people • Add, add, add • Update your profile • Update your status Facebook Klout (if you work in • Join targeted groups social media) • Set up permissions • Set up an account • Message your friends about • Monitor your Klout score your search 16
  • 17. THANK YOU Simon Dang – 邓世民 Vice President, Inline Strategy Weber Shandwick engaging, always. 谢 Tel: +86 10 8569 9929 Email: Twitter: @plateoftheday Weibo: @Mrdangran Linked in: 谢 17