Hello Cameron
Job Futures
Slingshot Group | Commercial in confidence
Established 2009. 100% independent.
Full-Service Digital & Media Agency with 26...
Slingshot Group | Commercial in confidence
MEDIA DIGITAL CONTENT +
PRODUCTION
Insight driven strategic
development
Negotia...
Slingshot Group | Commercial in confidence
Empathy is our core value. We always strive to go
deeper than understanding… to...
Slingshot Group | Commercial in confidence
It delights our clients
It rewards and engages the consumer
It impresses commer...
Slingshot Group | Commercial in confidence
We’ve deliberately built a senior team. It provides
stability and quality of se...
Commercial In Confidence. ©Slingshot
EXPEDITION
SHERPA
HIGH
ALTITUDE
BASE
CAMP
TERRAIN
SUMMIT
BRIEF
INTERROGATION
ASSET AU...
Slingshot Group | Commercial in confidence
We look holistically at your business (we value
brand assets and media budget)
Slingshot Group | Commercial in confidence
2012
Finalist
2012
#8 Agency rank
#1 Independent agency
2011
Finalist:
Media Ca...
Slingshot Group | Commercial in confidence
RELEVANT
EXPERIENCE
WE KNOW…
Not For Profit
Slingshot Group | Commercial in confidence
NPS
The Task
Build trust to help Australians take responsibility for
making better medicine choices
Core Thought
Give media owners free access to an untapped content
assets so they could translate it into easy to find and
...
The Results
946
articles
No PR agency
$12MValue (200%)
+50%
Facebook
‘Join the Resistance’
Slingshot Group | Commercial in confidence
ALNF
Slingshot Group | Commercial in confidence
Slingshot Group | Commercial in confidence
ALNF RESULTS
Slingshot Group | Commercial in confidence
OUR SMART SOLUTION TO
DIGITAL STRATEGY
Slingshot Group | Commercial in confidence
THE LION KING
Slingshot Group | Commercial in confidence
The Task
Apply international
audience segmentation to
the local market to help
...
Slingshot Group | Commercial in confidence
The Approach
Three stage approach to extract best local audience
understanding ...
Slingshot Group | Commercial in confidence
More efficient choices
Outcomes
New audience segment identified
Media and budge...
Slingshot Group | Commercial in confidence
The Results
Biggest ever ticket
release (sales)
Double
expectations
Slingshot Group | Commercial in confidence
MUFFIN BREAK
Slingshot Group | Commercial in confidence
The Task
Build a connection with consumers strong enough to last
into the food ...
Slingshot Group | Commercial in confidence
Core Thought
Mums are guilty about not doing more for their kids, school and
co...
Slingshot Group | Commercial in confidence
The Muffin Break ‘Great Bake Sale’
83% W25-55
25% of time
spent online 9427 Sch...
Slingshot Group | Commercial in confidence
The Results
Sales ROI per $1 spent
$11.50
Slingshot Group | Commercial in confidence
UNIVERSAL SONY
Sony and Universal Pictures Home Entertainment divisions came together
in a JV to form US.
• 300+ movie/TV titles released...
Core Thought
100 Days Of Digital was a
Call to Arms to completely
transform the US business
and how it felt, thought and
b...
191,000 Fans
Embedded content on pack
Consumer d/base
53,000 segmented by
genre
CONTENT
DISTRIBUTION
PARTNERSHIP
TRAILER VIEWS
= SALES
THANK YOU.
DISCUSS?
INTRODUCTION CHALLENGES AUDIENCE TOOLS TERRITORIES DISCUSS & EVALUATE
• - the work you have done in the past that is in the non-profit/
member-based/ community-based and/or something related;
...
Job futures 120614 (v2)
Job futures 120614 (v2)
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  • SC
  • We are a full service media agency offering including cost effective yet highly creative content and production delivery.

    It means clients can make more of their budgets yet
  • It delights the marketer
    It rewards and engages the consumer It impresses with it’s results

  • RUTHERS

    When we created Slingshot, we deliberately set out to build a senior team

    A senior contact model delivers the most value to clients;
    Experience (both in work and in life)
    Through the relationships we have with media owners
    The ability to make the impossible possible with a phone call
    Our focus on what is important to the business – results!

    The minimum experience in the agency is 6 years and the average is 12.

    Complementing this experience is….


  • Or that’s how it’s meant to go. But life isn’t that simple – to help give you a sense of what happens to make it go astray lets play…
  • CORBS


  • KH
  • KH
  • KH
    As you saw it had many moving parts. In totality editorial items developed as a result of the content translation approached numbered 946, up from 93 the year prior and valued independently at an incredible $3M.

    What’s exciting for us was this video only covers the first five months at launch.

    We’ve continued the content partnership and just yesterday saw the campaign shortlisted for the government category again, in addition to best demonstration of results – which really are testament to where and asset audit can help

    Lisa’s going to talk you through one of our other key tools now..
  • KH

    946 articles without a PR agency
    50% improvement in traffic to the site, and a decay after activity ceased indicating responsiveness to advertising
    First ever commercial use of Mel Doyle, a well loved Australian personality
    Doubled awareness, hitting our target 3 months ahead of schedule
  • SC
  • SC
  • SC
  • SC
  • SC
  • Job futures 120614 (v2)

    1. 1. Hello Cameron Job Futures
    2. 2. Slingshot Group | Commercial in confidence Established 2009. 100% independent. Full-Service Digital & Media Agency with 26 staff. Some of our clients:
    3. 3. Slingshot Group | Commercial in confidence MEDIA DIGITAL CONTENT + PRODUCTION Insight driven strategic development Negotiation strategy Digital strategy, implementation + activation (incl mobile) Full suite of production from inception to delivery Implementation planning + activation Campaign management + monitoring Digital performance media SEO / content Full video, augmented reality and radio servicing Competitive analysis Single source campaign debrief Full service Creative development + production In programme integration, and content Asset leverage Strategic partnership creation Social brand Management Artwork and printing Our agile full-service offering means that we are able to meet and exceed all the core needs of a consumer focused brand moving forward.
    4. 4. Slingshot Group | Commercial in confidence Empathy is our core value. We always strive to go deeper than understanding… to feel what others feel and walk in their shoes.
    5. 5. Slingshot Group | Commercial in confidence It delights our clients It rewards and engages the consumer It impresses commercially we want to do work worth doing
    6. 6. Slingshot Group | Commercial in confidence We’ve deliberately built a senior team. It provides stability and quality of service for our clients
    7. 7. Commercial In Confidence. ©Slingshot EXPEDITION SHERPA HIGH ALTITUDE BASE CAMP TERRAIN SUMMIT BRIEF INTERROGATION ASSET AUDIT SET GOALS & DELIVERABLES RESEARCH = INSIGHT GENERATION - VENTURE SESSIONS - CORE THOUGHT CONCEPTS TISSUE SESSION AROUND CORE THOUGHT + DIGITAL SCOPE PRIOR TO IMPLEMENTATION & MEDIA BRIEFING MEDIA PARTNER BRIEFING - DEVELOP FULL DIGITAL SCOPE BUDGET RATE NEGOTIATION - EVALUATION - BUYING AUDIENCE VALUE BRAND TRACKING - STAY | STOP | START - BACK BRIEF
    8. 8. Slingshot Group | Commercial in confidence We look holistically at your business (we value brand assets and media budget)
    9. 9. Slingshot Group | Commercial in confidence 2012 Finalist 2012 #8 Agency rank #1 Independent agency 2011 Finalist: Media Campaign of Year 2012 #5 Overall #2 Account Management #3 Strategy #3 Planning #3 Innovation 2013 - 2 x Finalists 2012 1 x Highly Commended 2 x Finalists 2011 Winner – Strategic Launch Winner – Finance, Govt, Insurance 2010 -3x Finalists proven performance
    10. 10. Slingshot Group | Commercial in confidence RELEVANT EXPERIENCE
    11. 11. WE KNOW… Not For Profit
    12. 12. Slingshot Group | Commercial in confidence NPS
    13. 13. The Task Build trust to help Australians take responsibility for making better medicine choices
    14. 14. Core Thought Give media owners free access to an untapped content assets so they could translate it into easy to find and understand editorial (at no cost)
    15. 15. The Results 946 articles No PR agency $12MValue (200%) +50%
    16. 16. Facebook ‘Join the Resistance’
    17. 17. Slingshot Group | Commercial in confidence ALNF
    18. 18. Slingshot Group | Commercial in confidence
    19. 19. Slingshot Group | Commercial in confidence ALNF RESULTS
    20. 20. Slingshot Group | Commercial in confidence OUR SMART SOLUTION TO DIGITAL STRATEGY
    21. 21. Slingshot Group | Commercial in confidence
    22. 22. THE LION KING
    23. 23. Slingshot Group | Commercial in confidence The Task Apply international audience segmentation to the local market to help eliminate wastage around media choices.
    24. 24. Slingshot Group | Commercial in confidence The Approach Three stage approach to extract best local audience understanding & enhance outcome for a limited budget. What’s the DATA? What’s the QUESTION? What’s the TOOL? W•H•A•T•S “Where and who are our likely purchasers?
    25. 25. Slingshot Group | Commercial in confidence More efficient choices Outcomes New audience segment identified Media and budgets weighted by phase, session and segment & to drive greater efficiency.
    26. 26. Slingshot Group | Commercial in confidence The Results Biggest ever ticket release (sales) Double expectations
    27. 27. Slingshot Group | Commercial in confidence MUFFIN BREAK
    28. 28. Slingshot Group | Commercial in confidence The Task Build a connection with consumers strong enough to last into the food court so that sales see an increase
    29. 29. Slingshot Group | Commercial in confidence Core Thought Mums are guilty about not doing more for their kids, school and community. How can we help ‘Relieve The Guilt’
    30. 30. Slingshot Group | Commercial in confidence The Muffin Break ‘Great Bake Sale’ 83% W25-55 25% of time spent online 9427 Schools in Australia
    31. 31. Slingshot Group | Commercial in confidence The Results Sales ROI per $1 spent $11.50
    32. 32. Slingshot Group | Commercial in confidence UNIVERSAL SONY
    33. 33. Sony and Universal Pictures Home Entertainment divisions came together in a JV to form US. • 300+ movie/TV titles released every year • Titles range in scale and budget • Constant Tug of War; Retailer Vs. Consumer • Subsequently no spend within digital The Task
    34. 34. Core Thought 100 Days Of Digital was a Call to Arms to completely transform the US business and how it felt, thought and behaved in digital.
    35. 35. 191,000 Fans Embedded content on pack Consumer d/base 53,000 segmented by genre
    36. 36. CONTENT DISTRIBUTION PARTNERSHIP TRAILER VIEWS = SALES
    37. 37. THANK YOU. DISCUSS? INTRODUCTION CHALLENGES AUDIENCE TOOLS TERRITORIES DISCUSS & EVALUATE
    38. 38. • - the work you have done in the past that is in the non-profit/ member-based/ community-based and/or something related; • - the smart solutions you have brought to other clients in digital strategy; • - your process / point of difference / price point (as it is a member- based NFP suppliers like myself are operating on a part pro-bono basis and we should discuss this, not that I normally get too concerned about price but it will be factor with the COO I think); and, • - understand how we can work together.

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