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Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
Frames-as-assemblages: Theorising Frames in Contemporary Media Networks
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Frames-as-assemblages: Theorising Frames in Contemporary Media Networks

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  • 1. Frames-as-Assemblages: Theorising Framingin Contemporary Media Networkssimon collisterRoyal Holloway, University of LondonFull paper available. Email me at simon.collister@gmail.comTwitter: @simoncollister | www.simoncollister.com
  • 2. introduction• “continues to offer valuable insights into relationship between institutions, representations and audiences” – But does it?• Media and communication theories need rethinking for networked age• Framing theory needs reconfiguring to meet the demands of this new
  • 3. The Context
  • 4. hybridity & networks• Internet-enabled media driving radical transformation of communications• Much research wedded to an, arguably, outdated elite-mass media- audience paradigm (Davis 2007)• Media “hybridity” proposed as conceptual escape route (Chadwick
  • 5. the material turn• Media research influenced by materialist turn in humanities and social sciences, viz. Deleuze & Guattari and Actor-Network Theory• Materialism can be infrastructure & physical space• Terranova (2004) suggests representation is only half of communication
  • 6. framing: limits of reductionism• Framing origins led to macro- micro reductionism (Tewksbury & Scheufele 2009, 17)• Reinforced by meta- theoretical models (Entman 1993; Scheufele 1999; D‟Angelo 2002)• Pre-defined media actors; linear communication processes & limited materialist considerations
  • 7. The Argument
  • 8. framing as organising principle• Reese (2001; 2007) asserts framing is “bridging project”• Dynamic “organising principle” that structures reality through “abstract principles”• Networks of signifying moments that are always in the process of gaining or
  • 9. synthesising framing with assemblages• Processes of assembly operating on two fundamental axes: 1. Territorialization <> Deterritorialization 2. Material<>Expressive• Offers dynamic and materialist framework to augment Reese‟s notion of framing as gaining/losing organising value?
  • 10. synthesising framing with assemblages• Additional sub-processes contest stability, identify & durability of frames-as- assemblages• Exterior relations connect assemblage parts creating non-linear emergence• Coding stabilises identity & universal singularities structure enduring frames-as- assemblage‟s “long-term tendencies”
  • 11. analysing frames-as-assemblages• “causal intervention” via inductive exegesis of discursive „flows‟ & material infrastructures frames-as-assemblages• Achieved via discourse analysis and participant observation
  • 12. conclusions & directions?• Short-term: Analyse mediated power by accounting for the material & expressive components territorializing and coding frames-as- assemblages• Longer-term: identify & map „ideal types‟ of frames-as- assemblages or process of production to gain insight into longer-term tendencies behind the hybrid media environment
  • 13. Thanks. Questions?simon collisterRoyal Holloway, University of LondonFull paper available. Email me at simon.collister@gmail.comTwitter: @simoncollister | www.simoncollister.com

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