Frames-as-assemblages: Theorising Frames in Contemporary Media Networks

Frames-as-Assemblages: Theorising Framingin Contemporary Media Networkssimon collisterRoyal Holloway, University of LondonFull paper available. Email me at simon.collister@gmail.comTwitter: @simoncollister | www.simoncollister.com

introduction• “continues to offer valuable insights into relationship between institutions, representations and audiences” – But does it?• Media and communication theories need rethinking for networked age• Framing theory needs reconfiguring to meet the demands of this new

The Context

hybridity & networks• Internet-enabled media driving radical transformation of communications• Much research wedded to an, arguably, outdated elite-mass media- audience paradigm (Davis 2007)• Media “hybridity” proposed as conceptual escape route (Chadwick

the material turn• Media research influenced by materialist turn in humanities and social sciences, viz. Deleuze & Guattari and Actor-Network Theory• Materialism can be infrastructure & physical space• Terranova (2004) suggests representation is only half of communication

framing: limits of reductionism• Framing origins led to macro- micro reductionism (Tewksbury & Scheufele 2009, 17)• Reinforced by meta- theoretical models (Entman 1993; Scheufele 1999; D‟Angelo 2002)• Pre-defined media actors; linear communication processes & limited materialist considerations

The Argument

framing as organising principle• Reese (2001; 2007) asserts framing is “bridging project”• Dynamic “organising principle” that structures reality through “abstract principles”• Networks of signifying moments that are always in the process of gaining or

synthesising framing with assemblages• Processes of assembly operating on two fundamental axes: 1. Territorialization <> Deterritorialization 2. Material<>Expressive• Offers dynamic and materialist framework to augment Reese‟s notion of framing as gaining/losing organising value?

synthesising framing with assemblages• Additional sub-processes contest stability, identify & durability of frames-as- assemblages• Exterior relations connect assemblage parts creating non-linear emergence• Coding stabilises identity & universal singularities structure enduring frames-as- assemblage‟s “long-term tendencies”

analysing frames-as-assemblages• “causal intervention” via inductive exegesis of discursive „flows‟ & material infrastructures frames-as-assemblages• Achieved via discourse analysis and participant observation

conclusions & directions?• Short-term: Analyse mediated power by accounting for the material & expressive components territorializing and coding frames-as- assemblages• Longer-term: identify & map „ideal types‟ of frames-as- assemblages or process of production to gain insight into longer-term tendencies behind the hybrid media environment

Thanks. Questions?simon collisterRoyal Holloway, University of LondonFull paper available. Email me at simon.collister@gmail.comTwitter: @simoncollister | www.simoncollister.com

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Frames-as-assemblages: Theorising Frames in Contemporary Media Networks

by simon collister on Sep 19, 2012

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