Product management for Startup leadership program oct 2013

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Overview of product management for the Startup Leadership Program

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  • - Co-founder of ProdPad - Co-founder of Mind the Product which consists of a community blog, monthly product focused meet ups called ProductTank in 13 cities, product camp LDN and Mind the Product conference - I've been doing product in one form or another for about 15 years now. My first product
  • - A company consists of three things customers, technology and business - Product manager sits in the middle like conductor of a symphony
  • - Product management & product managers are focused on ensuring that the right thing is built
  • - Core of product management - What is the value of solving the problem - Compelling solution - No customers? You have a target segment, do customer interviews etc
    - Most solving for a known need - need to understand that problem & come up with a compelling solution & test
  • - Product management isn't project management - Its a non-linear cycle
    - learnings impact requirements, roadmaps, priorities - Difference between waterfall and iterative is how quickly feedback can change things
  • - Roadmapping communicates areas of focus that will achieve the vision - Avoid dates on roadmaps - Multiple methods of prioritisation - All use same data * customer feedback * analytics * business objectives - Don't be driven by sales
    - Look for trends in feedback & solve the underlying issue - MVF for real unknowns - minimise what you need to build to learn whether you have a compelling solution
  • - Cargo cult behaviour creeping in - PM is not formulaic
  • - Success comes from learning as fast as possible - Failure is becoming fetishised - The faster you learn the less failures you have to do so less resources used
    - The faster you learn the faster you will reach the goal of a sustainable business
  • Product management for Startup leadership program oct 2013

    1. 1. Product Management Management
    2. 2. Custome r Technolo gy Business Product manageme nt
    3. 3. “ the role of a product manager is to discover a product that is valuable, usable and feasible ” Marty Cagan, Inspired: How To Create Products Customers Love
    4. 4. What problem are you solving?
    5. 5. “ Fact : In the real world, most companies do too much development and spend too much money too early ” Fred Destin, Atlas Ventures
    6. 6. “ We own the process. The process doesn't own us. We call it Agile Jazz. Tom Loosemore, Gov.uk ”
    7. 7. “ Don’t fail fast. Tom Chi, Google X learn ” fast
    8. 8. Questions? Get the tools http://www.prodpad.com Simon Cast simon@prodpad.com @simoncast Learn more http://www.mindtheproduct.com

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