Product management for Startup leadership program oct 2013
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Product management for Startup leadership program oct 2013

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Overview of product management for the Startup Leadership Program

Overview of product management for the Startup Leadership Program

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  • - Co-founder of ProdPad - Co-founder of Mind the Product which consists of a community blog, monthly product focused meet ups called ProductTank in 13 cities, product camp LDN and Mind the Product conference - I&apos;ve been doing product in one form or another for about 15 years now. My first product <br />
  • - A company consists of three things customers, technology and business - Product manager sits in the middle like conductor of a symphony <br />
  • - Product management & product managers are focused on ensuring that the right thing is built <br />
  • - Core of product management - What is the value of solving the problem - Compelling solution - No customers? You have a target segment, do customer interviews etc <br /> - Most solving for a known need - need to understand that problem & come up with a compelling solution & test <br />
  • - Product management isn&apos;t project management - Its a non-linear cycle <br /> - learnings impact requirements, roadmaps, priorities - Difference between waterfall and iterative is how quickly feedback can change things <br />
  • - Roadmapping communicates areas of focus that will achieve the vision - Avoid dates on roadmaps - Multiple methods of prioritisation - All use same data * customer feedback * analytics * business objectives - Don&apos;t be driven by sales <br /> - Look for trends in feedback & solve the underlying issue - MVF for real unknowns - minimise what you need to build to learn whether you have a compelling solution <br />
  • - Cargo cult behaviour creeping in - PM is not formulaic <br />
  • - Success comes from learning as fast as possible - Failure is becoming fetishised - The faster you learn the less failures you have to do so less resources used <br /> - The faster you learn the faster you will reach the goal of a sustainable business <br />

Product management for Startup leadership program oct 2013 Product management for Startup leadership program oct 2013 Presentation Transcript

  • Product Management Management
  • Custome r Technolo gy Business Product manageme nt
  • “ the role of a product manager is to discover a product that is valuable, usable and feasible ” Marty Cagan, Inspired: How To Create Products Customers Love
  • What problem are you solving?
  • “ Fact : In the real world, most companies do too much development and spend too much money too early ” Fred Destin, Atlas Ventures
  • “ We own the process. The process doesn't own us. We call it Agile Jazz. Tom Loosemore, Gov.uk ”
  • “ Don’t fail fast. Tom Chi, Google X learn ” fast
  • Questions? Get the tools http://www.prodpad.com Simon Cast simon@prodpad.com @simoncast Learn more http://www.mindtheproduct.com