Congility 2013
The Bullwhip Effect Problem
Some Drupal developers, 2013
Kerfuffle
Drupal 8, DrupalCon, Spark, Karen McGrane,
Leaky Abstractions
Team Chunk vs Team Blob
What goes on top of the stack?
Spam the CMS, let Apache Solr sort it out.
China vs India
What are the jobs we’re asking content to do?
Autonomous content
Adaptive / Responsive
Content Distribution
UX for Middle-Users
1. Passive and Assistive
Content Consumption
2. Content Strategy
becomes infrastructurally
foxy
Libraries
Send to Kindle / iOS / epub
3. Content eats everything
The Bullwhip Effect
Forecast-driven distribution channels
“The beergame is a role-play
simulation game that lets
students experience typical
coordination problems of
(traditional) ...
“The beergame is a role-play
simulation game that lets
students experience typical
coordination problems of
(traditional) ...
“The beergame is a role-play
simulation game that lets
students experience typical
coordination problems of
(traditional) ...
Beer Distribution Game
Simon Bostock
Strategy & Planning
Deeson Online
http://deeson-online.co.uk
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
Congility 2013 - Content Strategy and The Bullwhip Effect
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Congility 2013 - Content Strategy and The Bullwhip Effect

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NB. The slides don't make much sense if you weren't there (I'm working on that).

What job are we going to be asking 'content' to do over the next few years? And how will we be able to avoid 'The Bullwhip Effect' (and having to carry out ineffective content strategy projects every few years).

Imagine if 'management' was considered on a purely project-by-project basis? How would this affect the way organisations are run?

Three propositions:
- Passive and Assistive content will become huge
- Content Strategy becomes infrastructurally foxy
- "Content" eats everything

And a prediction that Content Strategy will leave the authors behind and become a development team sport.

Other things mentioned:
Leaky Abstractions
Karen McGrane
Lots of Drupal
Team Chunk vs Blog
China vs India
The UX of Hospitals
James Bond vs Jason Bourne
Artificial reefs
Content re-use
Gay marriage and databases
XML as violence
Foxes and hedgehogs
Open Platform API
Medium and Doug Englebart's paragraph-grain comments
Cynefin
What You See Is What You Mean editing tools

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Congility 2013 - Content Strategy and The Bullwhip Effect

  1. 1. Congility 2013 The Bullwhip Effect Problem
  2. 2. Some Drupal developers, 2013
  3. 3. Kerfuffle Drupal 8, DrupalCon, Spark, Karen McGrane, Leaky Abstractions
  4. 4. Team Chunk vs Team Blob
  5. 5. What goes on top of the stack?
  6. 6. Spam the CMS, let Apache Solr sort it out.
  7. 7. China vs India
  8. 8. What are the jobs we’re asking content to do?
  9. 9. Autonomous content Adaptive / Responsive Content Distribution UX for Middle-Users
  10. 10. 1. Passive and Assistive Content Consumption
  11. 11. 2. Content Strategy becomes infrastructurally foxy
  12. 12. Libraries Send to Kindle / iOS / epub
  13. 13. 3. Content eats everything
  14. 14. The Bullwhip Effect Forecast-driven distribution channels
  15. 15. “The beergame is a role-play simulation game that lets students experience typical coordination problems of (traditional) supply chains, in which information sharing and collaboration does not exist. In more general terms, this supply chain represents any non-coordinated system in which problems arise due to lack of systemic thinking.”
  16. 16. “The beergame is a role-play simulation game that lets students experience typical coordination problems of (traditional) supply chains, in which information sharing and collaboration does not exist. In more general terms, this supply chain represents any non-coordinated system in which problems arise due to lack of systemic thinking.”
  17. 17. “The beergame is a role-play simulation game that lets students experience typical coordination problems of (traditional) supply chains, in which information sharing and collaboration does not exist. In more general terms, this supply chain represents any non-coordinated system in which problems arise due to lack of systemic thinking.”
  18. 18. Beer Distribution Game
  19. 19. Simon Bostock Strategy & Planning Deeson Online http://deeson-online.co.uk

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