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    On line6 On line6 Presentation Transcript

    • Plan for Your Organization Cross Media Marketing Campaign
    • For 100 Years your organization has been helping Jews all over the world!
    • How can your organization do this better?
    • Let’s look at Cross Media Marketing!
      • Key findings from the 2008 donor Centrics Internet Giving Benchmarking Analysis include:
      • Online giving still represents a small portion of donors, but it is growing rapidly.
      • Online donors are younger and have higher incomes than traditional direct mail donors.
    • According to the Giving USA Foundation, U.S. charitable giving reached $306 billion, a 3.9 percent increase over the previous year and the first time in history that it exceeded $300 billion. And while online giving accounts for a small percentage of the total, giving via the Internet has grown rapidly, from $250 million in 2000 to an estimated $6.9 billion in 2006 , according to the ePhilanthropy Foundation.
    • "As the younger generation settles into their communities, they're not going to be carrying checkbooks,” said Peter Rudden, Qgiv's director of marketing, "they're going to be (transacting) online."
    • Yahoo , has donated some of its advertising spots to nonprofit organizations. Amazon has also have arranged deals with nonprofits to dedicate a sales to charities . Such Internet companies are developing symbiotic relationships with nonprofits, driving traffic and dollars both ways, Bill Massey, president of the National Charities Information Bureau.
    • Yearly Gantt 2010
      • Q1 – Research
      • Q2 – Website modifications and On-Line Marketing structure and activities
      • Q3 – Website launch and On-Line Marketing campaigns
      • Q4 – On going Marketing activities and website maintenance
    • Research
    • Research
      • Definition of the target audiences by continents
      • Studying trends and donor behavior over the web
      • Understanding how to approach each target audience
      • Keywords research for SEO and PPC campaigns
      • Finding the most suitable affiliate networks to carry our messages
      • Defining conceptional ideas for viral movie clips
      • Analyzing competitors websites
      • Collaboration with key personnel in your organization
      • Conclusions and detailed working plan
    • Website Modifications Process
    • The Process
      • The process includes:
        • E-Branding
        • Website modifications
        • New Marketing content
        • Graphic design and development
        • Ongoing website maintenance
    • E-Branding
      • We understand the web potential as a unique medium, that allows effective and focused exposure.
      • It delivers varied and relevant information and keeps a close relationship with its users
    • E-Branding
      • We use structured questionnaires and proven methodology
      • Our goal is to maximize the internet potential for strengthening your online brand, based on the abilities and needs of the internet world
    • Website modifications
      • Determination of the required modifications for your current website, such as:
        • Content
        • On-Line Payment
        • Social Tools
        • Statistics Analysis and Tracking
      • The site updates will be based on the insights achieved during the E-Branding process
    • Marketing Content
      • Upon the updated website structure, a new marketing content will be written
      • The new content will be written according to the concept and messages that will emphasis the new online brand
    • Graphic design and development process
      • The complete site modifications will be created, including the graphic changes that will fit the online brand concept, target audience and activities
      • New modules and applications will be developed according to the schematically structure that was determined
      • This process will include milestones for displaying the progress
    • Cross Media Marketing Process
    • The Process
      • The process includes:
        • Personalized Cross Media Campaigns
        • Viral videos productions
        • Blog Sphere coverage
        • Search engine strategy and marketing
        • Affiliate networks plan
        • Cellular campaigns
    • Cross Media Campaign
      • Create, produce, track, analyze, refine
      • Personalized e-mails, postcards, websites, and more created for your clients.
      • Personalization reflects age, gender, and name of client.
      • All information is instantly tracked in the XMPie Marketing Console.
      • The Marketing Console makes analysis and refinement easy.
    • Marketing Console
    • Social media marketing campaign
      • The goal of the social media marketing campaign is to expose your organization, to its target audiences & to drive traffic to its website
      • Leading social networks can serve as strong marketing tools for transferring information and creating interest in your brand
      • Millions of users and well known organizations around the world use these networks in order to promote their services
      • The following steps are required in order to differentiate the brand:
        • To apply the appropriate social network for each market segment
        • To build network reliability and personality
        • To create interesting content that will attract the potential donors
      Social media marketing campaign
      • The viral marketing process contains the following:
      • Creating and maintaining a blog for your organization
      • Tracking online conversations: Forums, talkbacks and articles
      • Creating and maintaining profiles on Social networks, in order to create social Buzz
      • Creating and maintaining profiles on Video networks
      • Creating and maintaining profiles on bookmarking networks
      Social media marketing campaign
      • Adding friends on a daily basis, according to the rules of each network
      • Building personal relationships and reliability
      • Spreading relevant content containing links to the brand website
      • Opening groups
      • Joining other groups
      Social media marketing campaign
    • Viral Video Production
      • Creating a series of viral videos which approach different target audiences
      • The viral video will be designed to generate buzz regarding your organization‘s activities
    • Comprehensive coverage in the Blog Sphere
      • Approaching the relevant bloggers in order to get coverage in the most relevant blogs
      • Getting the highest rates in SEO boosting high-PageRank links and in-depth reviews of new activities
    • Search engine strategy and marketing
      • Search engine marketing will cause your organization an optimal visibility through all search engines
      • PPC campaigns
      • We will define the your organization strategy and goals while analyzing the competitive arena, the required keywords and copywriting
      • The your organization will be reported within ongoing reports which are easy to understand and concluded
    • Affiliate networks plan - Banners Campaign
      • We will create an affiliate networks plan which is the most effective solution in order to expose the organization to its audience & for driving traffic to the your organization donor page
      • We will use an immense number of different websites which will display your organization banners & will promote your organization brand
      • We have the knowledge to choose wisely the appropriate network that will display your organization designed banners in the most effective way in terms of content, traffic and target audience
    • Cellular campaigns
      • We will produce & design cellular campaigns for your organization
      • The campaign can be sent to any amount of cell numbers, with no limitations, and it can be personalized
      • You will be able to manage the campaign dynamically, through a back office system
      • Additional features:
        • Ability to schedule the campaigns
        • Ability to build a mini site for your organization
        • Add company call back number to the campaign
        • Detailed reports and ROI tracking
      • Thank You !