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Vilnius Airport Commercial Strategy

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Vilnius Airport brief Commercial Strategy 2011-2013.

Vilnius Airport brief Commercial Strategy 2011-2013.

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  • 1. Catchment area• 30 min. – 574 000passengers• 1 hour – 2 000 000passengers• 2 hours – 3 400 000passengers
  • 2. Passenger traffic 1,68m 0,03mPassenger traffic in all 4,34mBaltics airports, including 0,09mtransit and transferpassengers (2011Jan- 0,73m 1,44mOct)
  • 3. Passenger traffic 1,39m 0,03mPassenger traffic in all 2,12mBaltics airports, 0,09mexcluding transit andtransfer passengers 0,72m 1,41m(2011Jan-Oct)
  • 4. Technical data• The largest airport in Lithuania;• 5 km from Vilnius city center;• The length of the runway is 2,515 m and the widthis 50 m; PCN83/F/D/X/T.• ILS Category II, Siemens signal lights system.•The category 4 E is given for aerodrome.• Modern passenger terminal: capacity up to 3.5mpax.; 30 check-in desks, 14 gates, 6 boarding bridges.
  • 5. Passenger traffic at Vilnius Airport 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 02006 2007 2008 2009 2010 2011 * 2012 * 2013 *
  • 6. Network strategy: Frequency driven business flights• Copenhagen - 3x daily; • Frankfurt - 2x daily;• Helsinki - 2x daily; • Warsaw - 2x daily;• Moscow - up to 3x daily; • Stockholm - 2x daily;• Kiev - 2x daily; • Vienna, Prague, Brussels -• Tallinn - up to 3x daily; daily.• Riga - 5x daily;
  • 7. Network strategy: Capacity driven leisure flights• Barcelona - 4x weekly, 1500 weekly seats;• Rome - 5x weekly, 1800 • Bremen - 4x weekly, 1500 weekly seats; weekly seats;• Milan - 6x weekly, 2100 • etc. weekly seats;
  • 8. Network strategy: Expatriates driven flights• Barcelona - 4x weekly, 1500 weekly seats;• Rome - 5x weekly, 1800 • Bremen - 4x weekly, 1500 weekly seats; weekly seats;• Milan - 6x weekly, 2100 • etc. weekly seats;
  • 9. 17 airlines serving 31 airports in scheduled service
  • 10. Seasonal charter flights
  • 11. Top destinations1. Riga 1. London2. Frankfurt 2. Copenhagen3. London 3. Tallinn4. Copenhagen 4. Dublin5. Helsinki 5. Riga6. Dublin 6. Frankfurt7. Prague 7. Paris8. Warsaw 8. Brussels9. Moscow 9. Moscow10. Milan 10. Helsinki
  • 12. How airports make money? World’s average Vilnius Airport Non-aeronautical revenues 34%Non-aeronautical revenues 47% Aeronautical revenues 52% Aeronautical revenues 66%
  • 13. Aeronautical revenues structure Other 3% Infrastructure fees 12% Landing fees 37% Passenger fees 49%
  • 14. Non-aviation revenues structure AdvertisingOther 5% 6%VIP and business services 13% Parking Rents and consessions 15% 60%
  • 15. How to win?Strategy:- Cost efficiency - to have lowest unit costs inthe region;- Competitive charges - TOP5 cheapest capitalairports in Europe;- Growing non-aviation income.
  • 16. VNO income/cost, mln EUR70,000"60,000"50,000"40,000" INCOME"30,000" COST"20,000"10,000" 0" 2005"m." 2006"m." 2007"m." 2008"m." 2009"m." 2010"m." 2011"m."
  • 17. Average charge, per PAX45"40"35"30"25"20" Average"charge"USD"per"depar;ng"PAX."15"10" 5" 0" 2005"m." 2006"m." 2007"m." 2008"m." 2009"m." 2010"m." 2011"m."
  • 18. Increased efficiency No#of#pax.#served#by#1#employee# Cost#to#serve#one#pax.#6000" 30"5000" 25"4000" 20"3000" 15"2000" 10"1000" 5" 0" 0" 2005" 2006" 2007" 2008" 2009" 2010" 2011" 2005" 2006" 2007" 2008" 2009" 2010" 2011"
  • 19. Carriers dominance at airports Riga Airport market share Tallinn airport market share Kaunas airport market share Other 1%WizzAir Other airBaltic 2% Other 20% 2% 12% Estonian AirRyanair 33% Lufthansa 19% 8% Finnair 9% airBaltic 67% airBaltic Ryanair Ryanair 11% 20% 96%
  • 20. No dependence on 1 or few carriers Other 12% WizzAir 13% Aerosvit 3% utair 3% LOT 3% Czech Airlines Ryanair 4% 13% Estonian Air 4% Finnair 5% SAS 6% Small Planet 13% Lufthansa 9% airBaltic 13%
  • 21. Thank You! Simonas Bartkus, Chief Commercial Officerhttp://www.vno.lt; s.bartkus@vno.lt, +370 688 85186

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