Ioana Manoiu, Managing Partner GMP PRMonday, March 21, 2011
PR-ul, asa     cum l-am     invatat noi,     a disparut      comunicate de presa      conferinte de presaMonday, March 21,...
Noul public       relevant:       omul obisnuitMonday, March 21, 2011
noii influenceri      = CONSUMATORII       Ei recomanda, promoveaza si penalizeaza companiileMonday, March 21, 2011
k in the                               i sb ac                       BL    IC                he PU          ns            ...
urmatoarele 15 minute                         or ate PR         C orp                                Bra nd PR            ...
Corporate PRMonday, March 21, 2011
Reputatia companiilor este                          mai fragila ca niciodataMonday, March 21, 2011
Crisis management          Cele 15 minute de rusine care dispareau          intr-o saptamana, raman vesnic in onlineMonday...
Google = your reputation manager                         Daca ultimul tau articol negativ este pe                         ...
Internal = external               Consumatorul se uita pe geam in               companie si afla totMonday, March 21, 2011
Atacurile asupra unei companii au atins       un inalt nivel de rafinament         Reputation Assasins         Reputation H...
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
fake website    fake press releases, fake quotes    a fake story planted on a fake Ad Age siteMonday, March 21, 2011
Ce poti sa faci?             1. Audit comprehensiv al reputatiei online             2. Monitorizare permanenta            ...
CEO-ul carismatic este “back in”Monday, March 21, 2011
Mai intai a fost carisma       A urmat autenticitatea       In criza s-au cautat modestia & expertiza       La final de cri...
Vrem sa fim condusi de storytelleri si performeri           In loc de cifre si fapte, vrem sa auzim povesti si           em...
Brand PRMonday, March 21, 2011
There’s a new creative in                      town: the consumer                         consumer-to-consumer marketingMo...
Monday, March 21, 2011
Fiat Mio, prima masina “crowd-sourced” din                             lumeMonday, March 21, 2011
Intimitate cu consumatorul                         Consumatorii tanjesc dupa human touch. Relatia devine one2one.         ...
Monday, March 21, 2011
Monday, March 21, 2011
mp an ii,                         Nu  ca                         c im  isc ari                          so ci aleMonday, M...
Union Insurance                         The Pink SquadMonday, March 21, 2011
CSRMonday, March 21, 2011
CSR => CSV       Shared valueMonday, March 21, 2011
Monday, March 21, 2011
Nestle has operated in Nigeria for five decades. The                         new factory in Ogun is its 27th in Africa.    ...
Stakeholders involvementMonday, March 21, 2011
Levi’s & BraddockMonday, March 21, 2011
PR in 2011Monday, March 21, 2011
Reputatia mai fragila ca niciodata  Corporate PR           Carismatic CEO is back in                         Consumer-to-c...
Omul de PR              multidisciplinar             Managerii de companii cauta in directorul de comunicare un one-stop-s...
Public Relations in 2011      Public EngagementMonday, March 21, 2011
Multumesc:-)Monday, March 21, 2011
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PR Trends 2011

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PR Trends 2011

  1. 1. Ioana Manoiu, Managing Partner GMP PRMonday, March 21, 2011
  2. 2. PR-ul, asa cum l-am invatat noi, a disparut comunicate de presa conferinte de presaMonday, March 21, 2011
  3. 3. Noul public relevant: omul obisnuitMonday, March 21, 2011
  4. 4. noii influenceri = CONSUMATORII Ei recomanda, promoveaza si penalizeaza companiileMonday, March 21, 2011
  5. 5. k in the i sb ac BL IC he PU ns T re la tio p ublicMonday, March 21, 2011
  6. 6. urmatoarele 15 minute or ate PR C orp Bra nd PR CSR Comunicatorul viitoruluiMonday, March 21, 2011
  7. 7. Corporate PRMonday, March 21, 2011
  8. 8. Reputatia companiilor este mai fragila ca niciodataMonday, March 21, 2011
  9. 9. Crisis management Cele 15 minute de rusine care dispareau intr-o saptamana, raman vesnic in onlineMonday, March 21, 2011
  10. 10. Google = your reputation manager Daca ultimul tau articol negativ este pe prima pagina inseamna ca la fiecare cautare, esti intr-un on going reputation damageMonday, March 21, 2011
  11. 11. Internal = external Consumatorul se uita pe geam in companie si afla totMonday, March 21, 2011
  12. 12. Atacurile asupra unei companii au atins un inalt nivel de rafinament Reputation Assasins Reputation HijackersMonday, March 21, 2011
  13. 13. Monday, March 21, 2011
  14. 14. Monday, March 21, 2011
  15. 15. Monday, March 21, 2011
  16. 16. fake website fake press releases, fake quotes a fake story planted on a fake Ad Age siteMonday, March 21, 2011
  17. 17. Ce poti sa faci? 1. Audit comprehensiv al reputatiei online 2. Monitorizare permanenta 3. Prezenta in online 4. Identificare a posibilelor amenintari & surse 5. Ascultarea angajatilor 6. Crearea unei retele de ambasadori 7. Advanced planningMonday, March 21, 2011
  18. 18. CEO-ul carismatic este “back in”Monday, March 21, 2011
  19. 19. Mai intai a fost carisma A urmat autenticitatea In criza s-au cautat modestia & expertiza La final de criza, carisma is back inMonday, March 21, 2011
  20. 20. Vrem sa fim condusi de storytelleri si performeri In loc de cifre si fapte, vrem sa auzim povesti si emotii Nu mai vrem mailuri, vrem youtube The new CEO is the social CEOMonday, March 21, 2011
  21. 21. Brand PRMonday, March 21, 2011
  22. 22. There’s a new creative in town: the consumer consumer-to-consumer marketingMonday, March 21, 2011
  23. 23. Monday, March 21, 2011
  24. 24. Fiat Mio, prima masina “crowd-sourced” din lumeMonday, March 21, 2011
  25. 25. Intimitate cu consumatorul Consumatorii tanjesc dupa human touch. Relatia devine one2one. Brandurile afla ce se intampla in viata consumatorilor din social media si reactioneazaMonday, March 21, 2011
  26. 26. Monday, March 21, 2011
  27. 27. Monday, March 21, 2011
  28. 28. mp an ii, Nu ca c im isc ari so ci aleMonday, March 21, 2011
  29. 29. Union Insurance The Pink SquadMonday, March 21, 2011
  30. 30. CSRMonday, March 21, 2011
  31. 31. CSR => CSV Shared valueMonday, March 21, 2011
  32. 32. Monday, March 21, 2011
  33. 33. Nestle has operated in Nigeria for five decades. The new factory in Ogun is its 27th in Africa. Several global brands in the fast-moving consumer goods sector have announced investment in Nigeria in recent weeks, including the world’s largest Coke bottler Coca-Cola Hellenic (CCH) and British soap and shampoo maker PZ Cussons.Monday, March 21, 2011
  34. 34. Stakeholders involvementMonday, March 21, 2011
  35. 35. Levi’s & BraddockMonday, March 21, 2011
  36. 36. PR in 2011Monday, March 21, 2011
  37. 37. Reputatia mai fragila ca niciodata Corporate PR Carismatic CEO is back in Consumer-to-consumer marketing Brand PR Intimitate cu consumatorul Nu campanii, ci miscari sociale Shared value CSR Stakeholders involvementMonday, March 21, 2011
  38. 38. Omul de PR multidisciplinar Managerii de companii cauta in directorul de comunicare un one-stop-shop. Un expert in content si comunicare de criza, un strateg online, care vorbeste SEO si analytics, un producator multimedia, un tactician eficient si un story-teller.Monday, March 21, 2011
  39. 39. Public Relations in 2011 Public EngagementMonday, March 21, 2011
  40. 40. Multumesc:-)Monday, March 21, 2011

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