Online Information Sessions
Adding webinars into your marketing mix
Simona Boucek | Oregon State University Extended Campu...
My English is okay, but just in case …

November 6, 2013
November 6, 2013
Presentation slides are available on SlideShare

4
November 6, 2013
November 6, 2013
Just a little bit of housekeeping

Today’s Agenda
Why?
What kind?
How?
Words of advice
Q&A

November 6, 2013
Why information sessions

Are you human?

November 6, 2013
Why information sessions

Get to know each other better

November 6, 2013
What can you learn about each other
Audience side
Your credentials
Program details
Clarifying answers
Reassurance

Your si...
Not all information sessions are the same
It comes down to goals

November 6, 2013
An example
Type

Audience

When

Presenters

Date(s)

Goal

Ready to
apply?

Undergrad.
Prospects

10 weeks
prior to
each ...
There are choices

November 6, 2013
Time to get organized

Confirm topic and speakers

Pick a date and time
Pick a room that is quiet
Create the registration ...
November 6, 2013
Get the word out

Depends on your audience

Compelling invitation

November 6, 2013
Build your webinar

Most likely a PowerPoint presentation

Keep in mind the attention span
Build in “get to know each othe...
Practice makes perfect

A full-version dry run

Get comfortable with the technology

November 6, 2013
Accessibility

Hearing impairment
Visual impairment

November 6, 2013
After the webinar

Clear call to action
Follow-up plan
Get more mileage

November 6, 2013
Words of advice

November 6, 2013
Questions

November 6, 2013
Simona Boucek
Marketing Project Manager
Oregon State University Extended Campus
541-737-2036
simona.boucek@oregonstate.edu...
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Online Information Sessions: Adding Webinars to your marketing mix

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Oregon State Ecampus added Webinars to its marketing and recruitment mix in 2011 as an added customer service, high-touch feature for prospective students. This session will offer information on how to set up a webinar, promote it, run it and succeed. This is really a "how to" session offering tactics as wells as recommendation on when and what type of webinars to offer along the enrollment funnel. Presented by Simona Boucek, Oregon State University Extended Campus.

Published in: Marketing, Education, Business
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  • Online Information Sessions: Adding Webinars to your marketing mix

    1. 1. Online Information Sessions Adding webinars into your marketing mix Simona Boucek | Oregon State University Extended Campus
    2. 2. My English is okay, but just in case … November 6, 2013
    3. 3. November 6, 2013
    4. 4. Presentation slides are available on SlideShare 4 November 6, 2013 November 6, 2013
    5. 5. Just a little bit of housekeeping Today’s Agenda Why? What kind? How? Words of advice Q&A November 6, 2013
    6. 6. Why information sessions Are you human? November 6, 2013
    7. 7. Why information sessions Get to know each other better November 6, 2013
    8. 8. What can you learn about each other Audience side Your credentials Program details Clarifying answers Reassurance Your side Additional demographics Affiliations Level of interest Barriers November 6, 2013
    9. 9. Not all information sessions are the same It comes down to goals November 6, 2013
    10. 10. An example Type Audience When Presenters Date(s) Goal Ready to apply? Undergrad. Prospects 10 weeks prior to each term Ecampus August, November, February, April Apply Program AG Sciences Ag. Sciences Prospects At least 500 new prospects Crop & Soil September lead staff Apply Program MBA New Launch MBA staff June Raise hand Chemistry Module H.S. science Four times a OSU teachers year Chemistry Faculty January 2014 Brand awareness November 6, 2013
    11. 11. There are choices November 6, 2013
    12. 12. Time to get organized Confirm topic and speakers Pick a date and time Pick a room that is quiet Create the registration form November 6, 2013
    13. 13. November 6, 2013
    14. 14. Get the word out Depends on your audience Compelling invitation November 6, 2013
    15. 15. Build your webinar Most likely a PowerPoint presentation Keep in mind the attention span Build in “get to know each other” November 6, 2013
    16. 16. Practice makes perfect A full-version dry run Get comfortable with the technology November 6, 2013
    17. 17. Accessibility Hearing impairment Visual impairment November 6, 2013
    18. 18. After the webinar Clear call to action Follow-up plan Get more mileage November 6, 2013
    19. 19. Words of advice November 6, 2013
    20. 20. Questions November 6, 2013
    21. 21. Simona Boucek Marketing Project Manager Oregon State University Extended Campus 541-737-2036 simona.boucek@oregonstate.edu Presentation on SlideShare November 6, 2013

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