Concept: To ban all Rock-related content on theinternet for one day to unite people againstcensorship and the Recording IndustryAssociation of America .
• For an entire day, all the rock music videos will be inaccessible on Youtube (Vevo channel), the rock playlists on Spotify, Pandora and iTunes will be deleted for 24 hours.
Censorship is still an issue, the content thatpeople look at and listen to is morecontrolled than ever. As long as there issomething to fight against, Rock n Roll willexist!The project will create buzz and will bediscussed everywhere online.
• At the end of the 24h, the trick will be revealed. The feeling of rebellion and protest created by the project will make people look at the legacy of Rock n Roll and its anti-establishment ideals .