Clash Overview Presentation 1 10 09

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An Overview of Clash Media

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Clash Overview Presentation 1 10 09

  1. 1. OVER VIEW PRESENTATION<br />
  2. 2. Company Background<br />Company formed 31st March 2006<br />Experienced Management team (TMN Media Group, Advertising.com, Dun Hunby)<br />Built and own all our technology (initial products completed May 2006)<br />Began trading May 2006<br />Raised over £5 million of V.C equity investment from MMC Ventures<br />
  3. 3. Management Team<br />Kevin Rice<br />UK CM<br />Ex UK MD EDR<br />New Biz Dir Connectus<br />Simon Wajcenberg<br />CEO<br />Ex UK CEO PrimeQ<br />Ex Founder TMN Media<br />Stephen Hunt<br />CFO<br />Ex European FD Advertising.com<br />Comm. Strategy Sainsburys<br />Frank Tausenfreund<br />German CM<br />Ex CM Mindmatics<br />Ex GM Boungiorno<br />Gavin Stirrat<br />COO<br />Ex Country Mgr Greetz.com<br />Ex VP Strategy EU Platform A<br />Troels Mark-Meyer<br />Nordic CM<br />Ex Head of Biz Dev AdPepper<br />Ex Head of Affiliate Webgains<br />Christopher Petix<br />US CM<br />Ex Head of Sales Co-Reg Media<br />Ex Head of Sales Vendare Media<br />Cedric Stucke<br />France CM<br />Ex CM Adconion<br />Ex Sales Director Ad Lead<br />
  4. 4. The Global Lead Generation Network<br />Denmark – Copenhagen<br />UK – London<br />US – New York<br />Germany - Munich<br />France - Paris<br />
  5. 5. What do we do?<br />Clash collects leads from numerous sources and manages this data on your behalf to ensure that you generate great ROI<br />
  6. 6. COLLECT – Lead and Data Network<br />5000+ Publishers websites<br />100+ Clash-Media websites<br />
  7. 7. COLLECT – Our Properties<br />
  8. 8. COLLECT – Lead Generation Path<br />
  9. 9. COLLECT – simple opt-in<br />
  10. 10. COLLECT – customized opt-in<br /><ul><li>Additional Data Collection
  11. 11. Terms & Conditions
  12. 12. Privacy Policy
  13. 13. Additional Branding</li></li></ul><li>Clash Mail<br /><ul><li>Clash has an opt-in database of users in all countries that it operates in
  14. 14. Clash can email those users with offers of interest
  15. 15. Clash has developed its own email delivery platform
  16. 16. Clash work with Senderscore to white list the data and platform to ensure high inbox delivery rates
  17. 17. Email can be used to improve ROI through follow up communication and calls to action
  18. 18. Clash can manage partner data to improve ROI for clients and partners</li></li></ul><li>Clash Voice<br /><ul><li>Fresh Leads generated through outbound calls made to a fully opted-in data base of Clash users
  19. 19. Further qualification of existing leads to maximise R.O.I
  20. 20. High data quality
  21. 21. Survey Completion</li></li></ul><li>Clash IQ<br />Clash Server<br />Advertiser Database<br />The Lead Generation Path<br />The Lead and Data Network<br />Clash Voice<br />Clash Mail<br />
  22. 22. Clash IQ Technology<br />
  23. 23. MANAGE - Data<br />We provide a dedicated Account Manager to ensure campaigns achieve ongoing ROI <br />We assess auto-responder open and click-through rates <br />We work closely with client call centres to ensure data is delivered and worked effectively<br />We monitor client return rates, assess reason for returns and aim to eliminate poor sources whilst maximising sources of responsive leads<br />It is essential for Clash to receive feedback from clients in order to achieve the best results<br />
  24. 24. Some of our clients<br />
  25. 25. Advertising trends<br /><ul><li>Ad-spend continues to migrate online at a rapid pace
  26. 26. Despite softening in advertising markets in the short term, digital ad-spend is forecast to continue to increase</li></li></ul><li>Advertising trends<br /><ul><li>The shift in online advertising spend illustrates the importance of measurability and relevance
  27. 27. Lead generation is growing its share of total ad spend rapidly</li></li></ul><li>Global Expansion<br />Clash-Media intends to become a global operator in the lead generation market<br />Currently trading in 9 countries with offices in U.K., U.S., Germany, France and Scandinavia<br />Plan to extend reach into other countries during 2010, once position consolidated in first 9 countries<br />Future possibilities include Spain, Italy, Asia<br />
  28. 28. Staff<br /><ul><li>Staff numbers to continue to grow as we invest in new markets
  29. 29. US provides scope for continued investment</li></li></ul><li>Financial Performance<br /><ul><li>Clash has grown aggressively from a UK only start up in 2006/7 to a presence in 9 countries by the end of 2008/9
  30. 30. Revenues have grown to almost £14m in 2008/9 and are on track to grow a further 70% in the current year, with gross margins being maintained at over 40%
  31. 31. 2007/8 and 2008/9 were primarily years of investment in new country growth and 2009/10 is on track to be the first profitable year of trading</li></li></ul><li>Summary<br />Clash-Media remains the market leader in the UK and is on target to be market leader in Europe over the next 2 years<br />Clash-Media has launched in 9 Countries<br />Clash-Media is profitable <br />Clash-Media has grown 86% from 2008 to 2009<br />Clash-Media expects to grow over 70% from April 2009 to April 2010<br />Margins are being sustained in all countries and are sustainable for the next 2-3 years<br />

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