3. Lanyrd.com
Definitive database Social event recommendation
of professional events Comprehensive speaker profiles
and speakers Archive of slides, notes and video
5. Lanyrd.com
Why does it work?
•The right crowdsourcing incentives
•Wiki-style shared ownership
•The parts support the whole
•Twitter!
6. Lanyrd.com
Why Twitter?
•It’s where the event discussion happens
•Speakers promote their Twitter accounts
•Follow beats Friend for recommendations
•Culturally amenable to public profiles
7. Lanyrd.com
Bootstrapping
•Classic social software challenge
•Our secret weapon: the speakers!
•Twitter accounts are public identifiers
•(and speakers have lots of followers)
•500 profiles before launching our beta
21. Lanyrd.com
Cons
•One big, scary dependency
•No namespace control
•Hard to optimise, as no local graph copy
•Some users follow/are-followed a LOT
•OAuth permissions...