How Lanyrd uses Twitter

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Presented at Twitter DevNest London on 3rd May 2011.

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How Lanyrd uses Twitter

  1. 1. Lanyrd.com making conferences workTuesday, 3 May 2011
  2. 2. Lanyrd.com Definitive database of professional events and speakersTuesday, 3 May 2011
  3. 3. Lanyrd.com Definitive database Social event recommendation of professional events Comprehensive speaker profiles and speakers Archive of slides, notes and videoTuesday, 3 May 2011
  4. 4. Lanyrd.com DemoTuesday, 3 May 2011
  5. 5. Lanyrd.comTuesday, 3 May 2011
  6. 6. Lanyrd.comTuesday, 3 May 2011
  7. 7. Lanyrd.comTuesday, 3 May 2011
  8. 8. Lanyrd.comTuesday, 3 May 2011
  9. 9. Lanyrd.com Why does it work? •The right crowdsourcing incentives •Wiki-style shared ownership •The parts support the whole •Twitter!Tuesday, 3 May 2011
  10. 10. Lanyrd.com Why Twitter? •It’s where the event discussion happens •Speakers promote their Twitter accounts •Follow beats Friend for recommendations •Culturally amenable to public profilesTuesday, 3 May 2011
  11. 11. Lanyrd.com Twitter as an Identity Platform •Make assertions about any Twitter user •Create profiles to be claimed later •Instant personalisation •Naturally viralTuesday, 3 May 2011
  12. 12. Lanyrd.com More demosTuesday, 3 May 2011
  13. 13. Lanyrd.comTuesday, 3 May 2011
  14. 14. Lanyrd.com (Inspired by Rapportive)Tuesday, 3 May 2011
  15. 15. Lanyrd.comTuesday, 3 May 2011
  16. 16. Lanyrd.comTuesday, 3 May 2011
  17. 17. Lanyrd.com Under the hoodTuesday, 3 May 2011
  18. 18. Lanyrd.com Calendar •Pull user’s friends/ids.json •Cache for ten hours •Store in Redis •Solr search: attendees:(34722 OR 1312313 OR...Tuesday, 3 May 2011
  19. 19. Lanyrd.com Redis set intersectionTuesday, 3 May 2011
  20. 20. Lanyrd.com users/search.jsonTuesday, 3 May 2011
  21. 21. Lanyrd.com friendships/createTuesday, 3 May 2011
  22. 22. Lanyrd.com lanyrd.com badges.lanyrd.net Load balancer HTTP cache (nginx) (varnish) app server app server app server (Django/Apache) (Django/Apache) (Django/Apache) background caching (memcache) processing (celery and cron) search server search server search server (solr master) (solr slave) (solr slave) K/V store Database (redis) (MySQL RDS)Tuesday, 3 May 2011
  23. 23. Lanyrd.com @lanyrd attending #devnestTuesday, 3 May 2011
  24. 24. Lanyrd.com We’re hiring! (soon)Tuesday, 3 May 2011

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