Doing Local Right

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  • + phauly Paolo Massa 3 years ago
    Oops, I flagged it as inappropriate by mistake (I wanted to favorite it!), but I don’t see a way to unflag it. So the comment here is for telling admins that the intention was not to flag it as inappropriate. Hope it works!
  • + simon simon 3 years ago
    Write-up: http://simonwillison.net/2007/Jun/11/local/
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Doing Local Right - Presentation Transcript

  1. Doing Local Right The Lawrence Journal-World Simon Willison - http://simonwillison.net/ 8th June, @media 2007
  2. “Local”
  3. Local Search Sucks
  4. • How do I know if the results are comprehensive? • How do I know if the locations are accurate? • How do I know if the place has closed down?
  5. What the hell does a Californian multinational know about my town?
  6. Local flavour matters • In London, people care about nearest tube station • In American cities, it’s all about blocks and intersections • In Oxford, it’s all about where I can park my bicycle
  7. You can’t solve a local problem on a global scale
  8. Meanwhile...
  9. The decline of news
  10. • Craigslist is destroying classified advertising revenue • Business models that rely on owning the only printing press in town are no longer relevant • News is becoming a commodity
  11. • What’s the point of republishing wire stories when the Web has hyperlinks?
  12. Old media blames new media
  13. \"If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be? Not very.\" - Sam Zell, Chicago Tribune owner
  14. Two problems • Good local sites need local knowledge • Newspapers are finding their old business models no longer work
  15. What happens when you put a great web team together and get them to build sites for a local newspaper...
  16. ... in Kansas?
  17. ... Lawrence, Kansas
  18. Lawrence, Kansas • Population: 80,098 • Newspaper: The Lawrence Journal-World • Circulation ~ 10,000 • Locally owned • Media monopoly (for about 50 miles²)
  19. lawrence.com
  20. ljworld.com
  21. ljworld.com/marketplace
  22. How do you do it? • Small, passionate team • “Wouldn’t it be cool if...” • Someone else to think about the money • Intern power! • Treat your data with respect
  23. Use Django
  24. The team
  25. The team
  26. http://www.jeffcroft.com/ http://www.b-list.org/ http://www.jacobian.org/ http://postneo.com/ http://www.playgroundblues.com/ http://mintchaos.com/
  27. Thank you!
  28. kthxbye http://xkcd.com/c262.html

+ simonsimon, 3 years ago

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