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Doing Local Right

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    Doing Local Right Doing Local Right Presentation Transcript

    • Doing Local Right The Lawrence Journal-World Simon Willison - http://simonwillison.net/ 8th June, @media 2007
    • “Local”
    • Local Search Sucks
    • • How do I know if the results are comprehensive? • How do I know if the locations are accurate? • How do I know if the place has closed down?
    • What the hell does a Californian multinational know about my town?
    • Local flavour matters • In London, people care about nearest tube station • In American cities, it’s all about blocks and intersections • In Oxford, it’s all about where I can park my bicycle
    • You can’t solve a local problem on a global scale
    • Meanwhile...
    • The decline of news
    • • Craigslist is destroying classified advertising revenue • Business models that rely on owning the only printing press in town are no longer relevant • News is becoming a commodity
    • • What’s the point of republishing wire stories when the Web has hyperlinks?
    • Old media blames new media
    • quot;If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be? Not very.quot; - Sam Zell, Chicago Tribune owner
    • Two problems • Good local sites need local knowledge • Newspapers are finding their old business models no longer work
    • What happens when you put a great web team together and get them to build sites for a local newspaper...
    • ... in Kansas?
    • ... Lawrence, Kansas
    • Lawrence, Kansas • Population: 80,098 • Newspaper: The Lawrence Journal-World • Circulation ~ 10,000 • Locally owned • Media monopoly (for about 50 miles²)
    • lawrence.com
    • ljworld.com
    • ljworld.com/marketplace
    • How do you do it? • Small, passionate team • “Wouldn’t it be cool if...” • Someone else to think about the money • Intern power! • Treat your data with respect
    • Use Django
    • The team
    • The team
    • http://www.jeffcroft.com/ http://www.b-list.org/ http://www.jacobian.org/ http://postneo.com/ http://www.playgroundblues.com/ http://mintchaos.com/
    • Thank you!
    • kthxbye http://xkcd.com/c262.html