Knowledge City Summit 2009 05.-07.11.2009 in Shenzen/China 2nd Knowledge Cities Summit 2009 Regional KM – The Case of the Metropolitan Region Nuremberg (EMN) Sister Cities since 1997 European Office of Shenzhen in Nuremberg European Metropolitan Region Nuremberg Shenzhen Announcement of Cooperation at the 10th anniversary of N/S partnership

Agenda Know who and where we are Phase 1: Regional Knowledge Portal Phase 2: Knowledge City Committee (KCC) Regional Knowledge Stakeholder Map 5 Example Knowledge Projects (Success Stories and Lessons Learned) 2nd Knowledge Cities Summit 2009 Hint: download presentation at: http://cogneon.de/node/2932

Know who and where we are

Phase 1: Regional Knowledge Portal

Phase 2: Knowledge City Committee (KCC)

Regional Knowledge Stakeholder Map

5 Example Knowledge Projects

(Success Stories and Lessons Learned)

Authors of this Paper Medical Valley EMN: expert network for medical technologies, runs science and technology park (STP) for medical technology (IZMP). Cogneon GmbH: management consultants in the fields of knowledge management, knowledge work, learning organization and knowledge society. 2nd Knowledge Cities Summit 2009 M. Hiegl J. Trinkwalter S. Dueckert

Medical Valley EMN: expert network for medical technologies, runs science and technology park (STP) for medical technology (IZMP).

Cogneon GmbH: management consultants in the fields of knowledge management, knowledge work, learning organization and knowledge society.

Main Goal of Knowledge Management: Create, Share and Retain Knowledge to Sustain Conditions of Survival! Source: Google Earth. 2nd Knowledge Cities Summit 2009

Knowledge Management in Europe Population 731 Mio. People 50 Countries > 120 Metopolitan Regions organized in METREX (Network of European Metropolitan Regions and Areas, http://www.eurometrex.org ) European KM Community „Knowledgeboard“ ( http://www.knowledgeboard.com ) KM projects funded by the European Union, e.g. MATURE IP (Knowledge Maturing) Open Futures (Future Centers) European Guide to Good Practice in Knowledge Management) INCAS (Intellectual Capital Statement) Nepomuk (Personal Semantic Desktop) 2nd Knowledge Cities Summit 2009 Source: Google Earth.

Population 731 Mio. People

50 Countries

> 120 Metopolitan Regions organized in METREX (Network of European Metropolitan Regions and Areas, http://www.eurometrex.org )

European KM Community „Knowledgeboard“ ( http://www.knowledgeboard.com )

KM projects funded by the European Union, e.g.

MATURE IP (Knowledge Maturing)

Open Futures (Future Centers)

European Guide to Good Practice in Knowledge Management)

INCAS (Intellectual Capital Statement)

Nepomuk (Personal Semantic Desktop)

Knowledge Management in Germany Population 82 Mio. People Claim of new Government: „Education and Knowledge Republic“11 Metropolitan Regions organized in IKM ( http://www.m-r-n.com/3331.html ), one field of action is „Knowledge Management and Knowledge Regions“ Knowledge Management Society GfWM with >300 Members >110 nationwide Communities of Practice called „Competence Networks Germany“ ( http://www.kompetenznetze.de ) #3 in Gross National Income (USA 1) #15 in Happy Planet Index (USA 150) 2nd Knowledge Cities Summit 2009 Source: http://www.m-r-n.com.

Population 82 Mio. People

Claim of new Government: „Education and Knowledge Republic“11 Metropolitan Regions organized in IKM ( http://www.m-r-n.com/3331.html ), one field of action is „Knowledge Management and Knowledge Regions“

Knowledge Management Society GfWM with >300 Members

>110 nationwide Communities of Practice called „Competence Networks Germany“ ( http://www.kompetenznetze.de )

#3 in Gross National Income (USA 1) #15 in Happy Planet Index (USA 150)

European Metropolitan Region Nuremberg (EMN) 1 of 120 Metropolitan Regions in Europe (METREX) 1 of 11 Metropolitan Regions in Germany (IKM) 12 Cities and 21 Rural areas Polycentric City-Region Population 3.51 Mio. People € 100 Billion GDP (€ 58k/Cap.) 150.000 Companies 19 Universities Website: http://em-n.eu Member of METREX, Eurocities and IKM Vision: „Home for Creative“ 2nd Knowledge Cities Summit 2009 Source: http://www.m-r-n.com.

1 of 120 Metropolitan Regions in Europe (METREX)

1 of 11 Metropolitan Regions in Germany (IKM)

12 Cities and 21 Rural areas

Polycentric City-Region

Population 3.51 Mio. People

€ 100 Billion GDP (€ 58k/Cap.)

150.000 Companies

19 Universities

Website: http://em-n.eu

Member of METREX, Eurocities and IKM

Vision: „Home for Creative“

EMN Governance Model Metropolitan Governance Model Governmental and Non-Governmental Representatives are equal(!) Partners. > 300 Experts from Politics, Administration, Entrepreneurs, Researchers and Cultural Managers advice in six forums on strategies from their field. The Council is the decision maker and the democratic heart of the metropolitan region. EMN Leitbild defines six core fields of expertise. 2nd Knowledge Cities Summit 2009 Source: http://www.em-n.eu.

Metropolitan Governance Model

Governmental and Non-Governmental Representatives are equal(!) Partners.

> 300 Experts from Politics, Administration, Entrepreneurs, Researchers and Cultural Managers advice in six forums on strategies from their field.

The Council is the decision maker and the democratic heart of the metropolitan region.

EMN Leitbild defines six core fields of expertise.

EMN Vision, Strategic Goals, Core Projects 2nd Knowledge Cities Summit 2009 Source: EMN Newsletter at http://www.em-n.eu. Vision: Home for Creative Derived Core Projects Derived Core Topics

EMN Leitbild 2nd Knowledge Cities Summit 2009 Source: EMN Newsletter at http://www.em-n.eu. Core Knowledge Domains (used for Knowledge Map) Growth Quality of Life

Timeline 2007-2009 2nd Knowledge Cities Summit 2009 Time 2007 2008 2009 Establishment of the Regional Knowledge Portal regiolog.com Establishment of independent Knowledge City Committee (KCC) Participation of General Public 2010

Phase 1: Establishment of a Regional Knowledge Portal and Design of a Regional Knowledge Map 2nd Knowledge Cities Summit 2009

Five Goals of Knowledge Portal regiolog.com To support knowledge sharing between science and business To support regional cooperation in general To support (existing and new) social networks To enable transparency about existing networks, events and projects To enable dialog about the future of the region 2nd Knowledge Cities Summit 2009

To support knowledge sharing between science and business

To support regional cooperation in general

To support (existing and new) social networks

To enable transparency about existing networks, events and projects

To enable dialog about the future of the region

Functions of Knowledge Portal/ Social Network regiolog.com A regional knowledge map as navigation structure and for “tagging”. A yellow page section with profiles for users and organizations. A community section where self organizing communities can collaborate. A regional news section with controlled content from an existing paper magazine. A weblog section where every user of the portal can run an own weblog. A regional event calendar where every user can enter relevant events. 2nd Knowledge Cities Summit 2009 1 2 3 4 5 6 Hints: portal membership is free for every citizen. Used technology is open source software (Drupal) for easy replication.

A regional knowledge map as navigation structure and for “tagging”.

A yellow page section with profiles for users and organizations.

A community section where self organizing communities can collaborate.

A regional news section with controlled content from an existing paper magazine.

A weblog section where every user of the portal can run an own weblog.

A regional event calendar where every user can enter relevant events.

Regional Knowledge Map (KMap) Starting Point was the „Bavarian Cluster Strategy“ (19 clusters, 6 in EMN). Knowlege mapping workshops with knowledge communites from each cluster: Energy technologies Information and communication technologies Mechatronics and Automation Medical technologies New materials Logistics KMap Constraints: 3 levels of hierarchy, max. 5±2 entries per level. Existing local Communities of Intrest an Contacts were mapped 2nd Knowledge Cities Summit 2009 Hints: clicking on topic in the knowledge map shows all content elements tagged with this knowledge domain. Used technology is open source software (FreeMind).

Starting Point was the „Bavarian Cluster Strategy“ (19 clusters, 6 in EMN).

Knowlege mapping workshops with knowledge communites from each cluster:

Energy technologies

Information and communication technologies

Mechatronics and Automation

Medical technologies

New materials

Logistics

KMap Constraints: 3 levels of hierarchy, max. 5±2 entries per level.

Existing local Communities of Intrest an Contacts were mapped

Phase 2: Establishment of a Knowledge City Committee - Annual MAKCi Award Nomination - 2nd Knowledge Cities Summit 2009

Knowledge City Committee (KCC) 2nd Knowledge Cities Summit 2009 KCC is independend and decentraly organized (as CSR project) The main Tasks of the KCC are: Creation and Update of the „Regional Knowledge Stakeholder Map“ Supporting and Connecting existing „Knowledge Projects“ Running the annual MAKCi Nomination Process Source: Journal of Knowledge Management. 2006.

KCC is independend and decentraly organized (as CSR project)

The main Tasks of the KCC are:

Creation and Update of the „Regional Knowledge Stakeholder Map“

Supporting and Connecting existing „Knowledge Projects“

Running the annual MAKCi Nomination Process

Knowledge City Committee MAKCi Nomination 2nd Knowledge Cities Summit 2009 MAKCi Award 2008: http://www.regiolog.com/node/2435 MAKCi Award 2009: http://www.regiolog.com/node/2761

Regional Knowledge Stakeholder Map 2nd Knowledge Cities Summit 2009 Yes, the new Silk Road really is a web!  All Elements will be mapped to a wiki in 2010.

2nd Knowledge Cities Summit 2009 Hint: the presenters are not responsible for the shown project examples. Project owners are indicated at the bottom of the next five slides to give credit to the project teams.

Example 1: Science Day 2009 „Boundaryless Knowledge“ 2nd Knowledge Cities Summit 2009 Owner: Universities in the Metropolitan Region Nuremberg (Organizer is rotating)

Example 2: Long Night of the Sciences 2nd Knowledge Cities Summit 2009 Owner: Kulturidee GmbH, Bavarian Ministry for Science and Research, Siemens, PriceWaterhouseCoopers, Medical Valley, GfK, Nürnberger Versicherungen

Example 3: SciConomy PHD Camp 2009 2nd Knowledge Cities Summit 2009 Owner: SciConomy, Scientrepreneur, Kontaktstelle für Wissens- und Technologietransfer

Example 4: Startup Weekend 2009 2nd Knowledge Cities Summit 2009 Owner: Open Source Business Foundation (OSBF)

Example 5: Open Days 2009 2nd Knowledge Cities Summit 2009 Owner: Metropolitan Region Nuremberg

Success Stories and Lessons Learned 2nd Knowledge Cities Summit 2009

Success Stories A lot of positive feedback for using a knowledge map for structuring the knowledge portal because „traditional“ knowledge silos are broken down this way. The regiolog-project enabled the dialog about innovative approaches to support community cultivation. The biggest weblog-success was that Dr. Siegfried Balleis, the mayor of Erlangen, started his own weblog there. The knowledge portal regiolog.com was chosen as an “Orte im Land der Ideen” in 2007 by an independent jury on national level. German Federal Ministry of Education and Research is running an Initiative to find and support five “excellent cluster”, EMN is trying to win the award and regiolog.com is an essential part cluster management. 2nd Knowledge Cities Summit 2009 3 4 5

A lot of positive feedback for using a knowledge map for structuring the knowledge portal because „traditional“ knowledge silos are broken down this way.

The regiolog-project enabled the dialog about innovative approaches to support community cultivation.

The biggest weblog-success was that Dr. Siegfried Balleis, the mayor of Erlangen, started his own weblog there.

The knowledge portal regiolog.com was chosen as an “Orte im Land der Ideen” in 2007 by an independent jury on national level.

German Federal Ministry of Education and Research is running an Initiative to find and support five “excellent cluster”, EMN is trying to win the award and regiolog.com is an essential part cluster management.

Lessons Learned A resource for content creation/updating and moderation of dialog and coaching of members is mission critical in the beginning (~2 years). A critical mass of members should be reached very fast to enable cluster- and network-effects. Providing high quality and exclusive content is necessary to attract members. In the beginning (~2 years) the dialog via weblogs and groups has to be pushed frequently. After that time interaction becomes more and more self organized. The barrier to use the knowledge portal should be as low as possible (e.g. e-mail-integration) because of „digital divide“. The advantages for all stakeholders have to be communicated very clearly. You need „buy in“ from key players of existing networks. Do not work “against” them. 2nd Knowledge Cities Summit 2009

A resource for content creation/updating and moderation of dialog and coaching of members is mission critical in the beginning (~2 years).

A critical mass of members should be reached very fast to enable cluster- and network-effects. Providing high quality and exclusive content is necessary to attract members.

In the beginning (~2 years) the dialog via weblogs and groups has to be pushed frequently. After that time interaction becomes more and more self organized.

The barrier to use the knowledge portal should be as low as possible (e.g. e-mail-integration) because of „digital divide“.

The advantages for all stakeholders have to be communicated very clearly.

You need „buy in“ from key players of existing networks. Do not work “against” them.

Thank you! Xièxie! 2nd Knowledge Cities Summit 2009 Cogneon GmbH Henkestr. 91 91052 Erlangen Germany http://www.cogneon.de Mr. Simon Dückert [email_address] +49 9131 616 6666 Weblog: http://www.cogneon.de/blog/2 (mainly german) Twitter: http://www.twitter.com/SimonDueckert (english) Social Networks: Xing: http://www.xing.com/profile/Simon_Dueckert LinkedIn: http://www.linkedin.com/profile?viewProfile=&key=2250028 Tianji: http://www.tianji.com/profile/simondueckert