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UX from 30,000ft (COMP33512 - Lecture 19 & 20 - 2012/2013)

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Website Link: http://ocw.cs.manchester.ac.uk/ux/category/week-10/ …

Website Link: http://ocw.cs.manchester.ac.uk/ux/category/week-10/
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  • 1. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpThe User Experiencefrom 30,000ft#comp33512Week 10 – Lectures 19/20Simon Harper & Andy BrownUniversity of ManchesterSemester 2 – 2012/13last update: April 24, 2013The User Experience from 30,000ft 1 / 22
  • 2. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpNoticesEXAMStatistics - Not In ExamIn Real Life - In ExamThe User Experience from 30,000ft Preamble 2 / 22
  • 3. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpUX Pop Quiz1. What is the scientific method and why is it important?2. What do we mean by internal and external validity?3. What is the single most important reason for having a set ofethical procedures?4. What are the eight key ethical principles (give a briefrationale for each)?5. Why is conforming to scientific principles key to good ethicaldesigns?The User Experience from 30,000ft Preamble 3 / 22...expanded on pg. 231.
  • 4. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpRecap – Hat Racks for Understanding #1Data Collection/AnalysisThe User Experience from 30,000ft Recap 4 / 22...expanded in ‘Hat Racks for Understanding’ (pg. 81)
  • 5. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpRecap – Hat Racks for Understanding #1Data Collection/AnalysisParticipant Observation (pg. 88);Task Analysis (pg. 88);Focus Groups (pg. 91);Interviews (pg. 91);Social (pg. 91); andArchive (pg. 93).The User Experience from 30,000ft Recap 4 / 22...expanded in ‘Hat Racks for Understanding’ (pg. 81)
  • 6. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpRecap – Hat Racks for Understanding #2DisseminationThe User Experience from 30,000ft Recap 5 / 22...expanded in ‘Hat Racks for Understanding’ (pg. 81)
  • 7. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpRecap – Hat Racks for Understanding #2DisseminationUser Stories (pg. 97);Use Cases (pg. 99);Persona (pg. 100);Scenario (pg. 100);Wireframe (pg. 101);Mock-up / Wizard of Oz (pg. 102);Storyboard (pg. 103);Flow Chart (pg. 104);State Transition / State Machine; andUML (pg. 108).The User Experience from 30,000ft Recap 5 / 22...expanded in ‘Hat Racks for Understanding’ (pg. 81)
  • 8. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpExpert Evaluation via the AuditWalkthroughs; andHeuristic Evaluation.Think!Kinds of questions you are asking, expertise of the ‘expert’.The User Experience from 30,000ft Techniques 6 / 22...expanded in ‘Expert Evaluation via the Audit’ (pg. 234)
  • 9. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpFieldworkIn-Situ / In the Wild;Anthropological - small sets of people.Difference is in the intention - Not to inform design - but toevaluate the correctness!The User Experience from 30,000ft Techniques 7 / 22...expanded in ‘Qualitative (Fieldwork) Methods’ (pg. 235)
  • 10. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpUnobtrusiveProblems with ’normal’ Observation.Guinea Pig: people feel like guinea pigs, thereforechange their behaviour patterns;Role Selection: participants see the experimenter ashaving an elevated status, thereforefollowing that experimenters lead;Measurement as Change: aspects of experiment introduces realchanges, andResponse Sets: respondents will more frequentlyendorse a statement than disagree withits opposite.Design criteria to avoid these.The User Experience from 30,000ft Techniques 8 / 22...expanded in ‘Unobtrusive Methods’ (pg. 236)
  • 11. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpLongitudinal ObservationObservation of user behaviour when interacting with applicationsand the Web – especially for the skill gaining process – is betterobserved at a longitudinal fashion. This statement is founded onthe fact that increased intervals enable the consolidation ofdeclarative knowledge in long-term memory, where consolidationdoes not happen automatically and it is not determined at thetime it has been learned. In order to gain insights into the userexperience in the context of your development, we should conducta longitudinal analysis of those users if at at all possible.The User Experience from 30,000ft Techniques 9 / 22...expanded in ‘A Short Note on Longitudinal Observation’ (pg. 242)
  • 12. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpLet’s Have a Break!Back in 10 Minutes!Come see me now if you haveQuestions Regarding this Lecture!The User Experience from 30,000ft Break! 10 / 22
  • 13. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpQuantitativeTime etcLaboratory, experimental - not well used in company based UX.Card SortingSorting representations into an order based on some criteria.Triadic elicitationUnderstand differences which are not immediately obvious.The User Experience from 30,000ft Break! 11 / 22...expanded in ‘Quantitative & Hybrid Methods’ (pg. 238)
  • 14. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpAnalyticsPULSE Page views, Uptime, Latency, Seven-dayactive users, and Earnings andHEART Happiness, Engagement, Adoption,Retention, and Task success.Notice Anything?The User Experience from 30,000ft Break! 12 / 22...expanded in ‘Socio / Unobtrusive Methods’ (pg. 239)
  • 15. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpAnalyticsFigure 80. ‘Google Analytics PULSE Example’; pg. 241The User Experience from 30,000ft Break! 12 / 22...expanded in ‘Socio / Unobtrusive Methods’ (pg. 239)
  • 16. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpAnalyticsExperience monitoring a qualitative representation of a singlesessionMindshare goals qualitative measures such as awareness,branding effectiveness.Customer support responsiveness and Customer satisfactionevaluation.The User Experience from 30,000ft Break! 12 / 22...expanded in ‘Socio / Unobtrusive Methods’ (pg. 239)
  • 17. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpAnalyticsFigure 81. ‘Facebook ‘Gross National Happiness Index’’; pg. 242The User Experience from 30,000ft Break! 12 / 22...expanded in ‘Socio / Unobtrusive Methods’ (pg. 239)
  • 18. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpThink-AloudClassic of the UX evaluation process evolving mainly from designbased approaches. It produces qualitative data and often occursas part of an observational process, as opposed to a directmeasurement of participant performance, as would be normal inlaboratory settings.The User Experience from 30,000ft Break! 13 / 22...expanded in ‘Think-Aloud’ (pg. 242)
  • 19. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpCo-Operative Evaluation & Participatory DesignEnabling each individual to fully interact within the discussionprocess while the UX specialist remains outside of the discussionjust acting as a facilitator for the participants views and thoughtsis a key factor in the process design.Think Pair-Programming with Users!The User Experience from 30,000ft Break! 14 / 22...expanded in ‘Co-Operative Evaluation & Participatory Design’ (pg. 243)
  • 20. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpSurvey Questionnaires – RepriseThe User Experience from 30,000ft Break! 15 / 22...expanded in ‘Online Survey Example’ (pg. 245)
  • 21. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpThe Great Measurement Debacle of 2012Nominal Scale: Which denotes identity;Ordinal Scale: Which denotes identity and magnitude;Interval Scale: Denotes identity, magnitude and has the benefit ofequal intervals; andRatio Scale: Which has the positive properties of the three wehave already seen as well as a true zero point.The User Experience from 30,000ft Break! 16 / 22...expanded in ‘Measuring Variables’ (pg. 210)
  • 22. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpHybrid Methods...known also as mixed methods or triangulationAre terms used to denote the use of many complimentarymethods because the UX specialist recognises the inadequacies ofa single method standing alone. Indeed, the hallmark of being afield practitioner is flexibility in relation to theoretical andsubstantive problems on hand.The User Experience from 30,000ft Break! 17 / 22...expanded in ‘Hybrid Methods’ (pg. 246)
  • 23. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTools of the TradePen and PaperThe User Experience from 30,000ft Tools of the Trade 18 / 22...expanded in ‘Tools of the Trade’ (pg. 247)
  • 24. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTools of the TradeField AudioThe User Experience from 30,000ft Tools of the Trade 18 / 22...expanded in ‘Tools of the Trade’ (pg. 247)
  • 25. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTools of the TradeField AVThe User Experience from 30,000ft Tools of the Trade 18 / 22...expanded in ‘Tools of the Trade’ (pg. 247)
  • 26. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTools of the TradeElectro-Encephalo-Graphy (EEG)The User Experience from 30,000ft Tools of the Trade 18 / 22...expanded in ‘Tools of the Trade’ (pg. 247)
  • 27. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTools of the TradeEye-TrackingThe User Experience from 30,000ft Tools of the Trade 18 / 22...expanded in ‘Tools of the Trade’ (pg. 247)
  • 28. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTools of the TradeGalvanic Skin ResponseFigure 86. ‘Galvanic Skin Response’; pg. 249The User Experience from 30,000ft Tools of the Trade 18 / 22...expanded in ‘Tools of the Trade’ (pg. 247)
  • 29. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpRevisionRevisions Questions/Help to:simon.harper@manchester.ac.ukThe User Experience from 30,000ft Wrapping Up 19 / 22
  • 30. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpPop Quiz for next week...1. What are qualitative methods and how do they differ fromquantitative ones?2. What are the key problems with laboratory based work?3. What problems may exist when undertaking single methodevaluation?4. Why is co-operative evaluation different from other methods?5. What tools are at the disposal of the ‘poor’ UXer?The User Experience from 30,000ft Wrapping Up 20 / 22...expanded on pg. 252.
  • 31. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpTo Do for next week...1. Revision Questions;2. Pop Quiz (pg. 252) Discuss Next Week; and3. Read your notes up to the end of ‘Self AssessmentQuestions’ (pg. 253)The User Experience from 30,000ft Wrapping Up 21 / 22
  • 32. Preamble Recap Techniques Break! Tools of the Trade Wrapping UpAny Questions?Simon Harper 2.44 Kilburn Building0161 275 0599 (OR x50599)simon.harper@manchester.ac.ukOffice Hours: Friday 14:00–18:00Figure 93. ‘Simon Harper –Your Mild-Mannered CourseTutor’; pg. 326The User Experience from 30,000ft Wrapping Up 22 / 22...expanded in ‘Contact’ (pg. 326)

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