UX from 30,000ft (COMP33512 - Lecture 11 & 12 - 2012/2013)
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UX from 30,000ft (COMP33512 - Lecture 11 & 12 - 2012/2013)

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Website Link: http://ocw.cs.manchester.ac.uk/ux/category/week-6/ ...

Website Link: http://ocw.cs.manchester.ac.uk/ux/category/week-6/
Video URL: http://youtu.be/e4QEbXG6jvM
Slides: http://www.slideshare.net/simon-harper/ux-from-30000ft-lecture-1112

I was intending to call this part ‘Digital Umami’ to convey the concept of something which is imperceptibly delicious. However, after much more reading over the years I decided on ‘Engaging’ in part from Fogg’s – elaboration on Reeves and Nass – Social Dynamics. The topics we will be looking at here focus on fun, enjoyment, cooperation, collaborative activities, and what has come to be known as ‘gamification’.

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UX from 30,000ft (COMP33512 - Lecture 11 & 12 - 2012/2013) UX from 30,000ft (COMP33512 - Lecture 11 & 12 - 2012/2013) Presentation Transcript

  • Engaging Experience Break! Principles Wrapping Up The User Experience from 30,000ft #comp33512 Week 06 – Lectures 11/12 Markel Vigo (for Simon Harper) University of Manchester Semester 2 – 2012/13 last update: March 5, 2013 The User Experience from 30,000ft 1 / 25
  • Engaging Experience Break! Principles Wrapping UpDiscussion Topics Coursework # 2 13-Mar-2013 10:00AM (Deadline) 27-Mar-2013 10:00AM (Feedback) ‘Designing the Star User Interface’ (10 Marks) – the Star interface is really where all GUI interfaces began. It takes the user as a first and primary priority in the design and it is inconceivable that you do not have an awareness of these classic design principles as perspective computer science graduates. D. C. Smith, C. Irby, R. Kimball, B. Verplank, and E. Harslem., Designing the star user interface., BYTE, 7(4): 242–282, 1982., URL http://www.guidebookgallery.org/articles/designingthestaruserinterface. ...expanded in ‘Discussion Topics’ (pg. 19) The User Experience from 30,000ft 2 / 25
  • Engaging Experience Break! Principles Wrapping UpXerox Star Desktop Coursework # 2 ‘Familiar Concepts’ – Star equates familiar conceptual models specifically with the idea of the desktop and the items that you might find on it; ‘Universal Commands’ – Star also proposes the idea of universal commands; ‘Consistency’ – Consistency, or pragmatic consistency as the Star Team suggest is best, is another important principle for usability; ‘Simplicity’ – Simplicity is incredibly important, but it’s not a clear-cut principle; and ‘User Tailor-ability’ – Usability is all about customisation, personalisation, and system adaptation. ...expanded in ‘Xerox Star Desktop’ (pg. 142) The User Experience from 30,000ft 3 / 25
  • Engaging Experience Break! Principles Wrapping UpUX Pop Quiz 1. What is the significance of the Xerox Star interface? 2. What are the five main principles proposed by the Xerox Star team? 3. What does GOMS stand for and what does it involve? 4. What are the ten main principles of efficient design? 5. How do these principles differ from Shneiderman’s rules? ...expanded in on pg. 163. The User Experience from 30,000ft 4 / 25
  • Engaging Experience Break! Principles Wrapping UpEngaging Experience engage – verb “occupy, attract, or involve (someone’s interest or attention) / (engage someone in) cause someone to become involved in (a conversation or discussion)” ...expanded in ‘Principles of Engagement’ (pg. 187) The User Experience from 30,000ft Engaging Experience 5 / 25
  • Engaging Experience Break! Principles Wrapping UpEngaging Experience engage – verb “occupy, attract, or involve (someone’s interest or attention) / (engage someone in) cause someone to become involved in (a conversation or discussion)” Digital Umami? Imperceptibly Delicious! A category of taste in food (besides sweet, sour, salt, and bitter), corresponding to the flavour of glutamate, especially mono-sodium glutamate. ORIGIN Japanese, literally ‘deliciousness.’ UMAMI as FUNOLOGY, SOCIAL DYNAMICS, & GAMIFICATION. ...expanded in ‘Principles of Engagement’ (pg. 187) The User Experience from 30,000ft Engaging Experience 5 / 25
  • Engaging Experience Break! Principles Wrapping UpPro-Umami “As the critics point out, some gamified products are just poorly executed. Just because you saw something in a game once doesn’t mean it’ll be fun in your product. But I think that most of the critics of gamification fail to take into account the wide range of execution that’s possible. Gamification can be applied as a superficial afterthought, or as a useful or even fundamental integration.” ...expanded in ‘Principles of Engagement’ (pg. 187) The User Experience from 30,000ft Engaging Experience 6 / 25
  • Engaging Experience Break! Principles Wrapping UpCon-Umami “More specifically, gamification is... invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business... Gamification is reassuring. It gives Vice Presidents and Brand Managers comfort: they’re doing everything right.” ...expanded in ‘Principles of Engagement’ (pg. 187) The User Experience from 30,000ft Engaging Experience 7 / 25
  • Engaging Experience Break! Principles Wrapping UpFacilitate Social Dynamics #1 Social interaction with other users, or via a more humanistic / naturalistic / conversational interface; Energy that is often found in human interactions; Propel us into having better user experiences because they are closer to our expectations of person-to-person interactions; therefore, We feel more secure and more likely to perform better within groups; and, Take advantage of expectations of conformance to social and cultural norms. ...expanded in ‘Facilitate Social Dynamics’ (pg. 199) The User Experience from 30,000ft Engaging Experience 8 / 25
  • Engaging Experience Break! Principles Wrapping UpFacilitate Social Dynamics #2 Figure 64. ‘Microsoft Courier Imitating a Real World Notebook’; pg. 188 The User Experience from 30,000ft Engaging Experience 9 / 25
  • Engaging Experience Break! Principles Wrapping UpFacilitate Social Dynamics #2 Figure 69. ‘Cockney ATM Cash Withdrawal’; pg. 192 The User Experience from 30,000ft Engaging Experience 9 / 25
  • Engaging Experience Break! Principles Wrapping UpFunology #1 Personalisation: ‘relevance’; ‘surpass expectations’; ‘decision-making authority of the user’; ‘appropriateness’; ‘the users needs’; ‘don’t think labels, think expressiveness and identity’; and ‘users interests’. Intangible: ‘triviality’, ‘enjoyment of the experience’; ‘users desires’; ‘sensory richness’; ‘don’t think products, think experiences’; ‘don’t think ease of use, I think enjoyment of the experience’. Tangible: ’goal and action mode’; ‘don’t hide, don’t represent, show’; ‘hit me, touch me, and I know how you feel’; ‘don’t think of thinking, just do doing’. ...expanded in ‘Funology’ (pg. 190) The User Experience from 30,000ft Engaging Experience 10 / 25
  • Engaging Experience Break! Principles Wrapping UpFunology #1 Narrative: ‘possibilities to create one’s own story or ritual’; ‘connection’; ‘interpretation’; ‘reflection’; ‘recounting’; ‘repetition and progression’; ‘anticipation’; and ‘compositional thread’. Metaphor: ‘metaphor does not sucks’; ‘instead of representing complexity, trigger it in the mind of the user’. Communal: ‘social opportunities’ in terms of ‘connectivity’ and ‘social cohesion’; ‘variation’; ‘multiple opportunities’; and ‘co-activity’. Learning: ‘repetition and progression’; ‘develop skills’; ‘user control on participation’, with ‘appropriate challenges’. ...expanded in ‘Funology’ (pg. 190) The User Experience from 30,000ft Engaging Experience 10 / 25
  • Engaging Experience Break! Principles Wrapping UpFunology #2 Figure 66. ‘Dropbox Snickers’; pg. 191 ...expanded in ‘Funology’ (pg. 190) The User Experience from 30,000ft Engaging Experience 11 / 25
  • Engaging Experience Break! Principles Wrapping UpFunology #2 Figure 67. ‘HandBrake Cocktails’; pg. 192 ...expanded in ‘Funology’ (pg. 190) The User Experience from 30,000ft Engaging Experience 11 / 25
  • Engaging Experience Break! Principles Wrapping UpFunology #2 Figure 70. ‘Cockney ATM PIN’; pg. 192 ...expanded in ‘Funology’ (pg. 190) The User Experience from 30,000ft Engaging Experience 11 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Gamification’ (pg. 192)Gamification #1 Elementary: Visual elements, badges, and cute phraseology – in some cases you could think of these elemental gamification points as more funology than gamification; Bolt-On: A set of game elements which are more deeply related to games and gameplay, but are easy to add to a pre-existing development and which imply progress and reward, such as leader-boards, stages and levels, percentage complete; and Ground-up: Game elements where planned from the start and are indivisible from the main development, or an existing development has evolved from the use of the game elements at the heart of its interaction scenarios. The User Experience from 30,000ft Engaging Experience 12 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Gamification’ (pg. 192)Gamification #2 Figure 72. ‘ThinkGeeks’s Timmy Sticker Map’; pg. 194 The User Experience from 30,000ft Engaging Experience 13 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Gamification’ (pg. 192)Gamification #2 Figure 73. ‘ThinkGeeks’s Timmy’; pg. 195 The User Experience from 30,000ft Engaging Experience 13 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Gamification’ (pg. 192)Gamification #2 Figure 71. ‘Boeing’s ‘New Airplane’ Site’; pg. 194 The User Experience from 30,000ft Engaging Experience 13 / 25
  • Engaging Experience Break! Principles Wrapping UpGamification Viewpoints Your Views What do you think? The User Experience from 30,000ft Engaging Experience 14 / 25
  • Engaging Experience Break! Principles Wrapping UpLet’s Have a Break! Back in 10 Minutes! Come see me now if you have Questions Regarding this Lecture! The User Experience from 30,000ft Break! 15 / 25
  • Engaging Experience Break! Principles Wrapping UpGamification Viewpoints Your Views What do you think? The User Experience from 30,000ft Break! 16 / 25
  • Engaging Experience Break! Principles Wrapping UpGamification Viewpoints The Penny Arcade http://penny-arcade.com/patv/episode/gamification Thanks to Safder Iqbal The User Experience from 30,000ft Break! 16 / 25
  • Engaging Experience Break! Principles Wrapping UpGamification Viewpoints Should I Gamify your Coursework results - to encourage competition? The User Experience from 30,000ft Break! 16 / 25
  • Engaging Experience Break! Principles Wrapping UpCollated Concepts of Engagement ...expanded in ‘Collated Dynamic Concepts’ (pg. 197) The User Experience from 30,000ft Principles 17 / 25
  • Engaging Experience Break! Principles Wrapping UpCollated Concepts of Engagement ...expanded in ‘Collated Dynamic Concepts’ (pg. 197) The User Experience from 30,000ft Principles 17 / 25
  • Engaging Experience Break! Principles Wrapping UpCollated Concepts of Engagement ...expanded in ‘Collated Dynamic Concepts’ (pg. 197) The User Experience from 30,000ft Principles 17 / 25
  • Engaging Experience Break! Principles Wrapping UpPotted Principles of Dynamic User Experience ‘Social’ Include aspects of social collaboration and co-activity/pair-activity; ‘Progression’ Include components which facilitate movement towards a goal; and ‘Play’ Add aspects of fun, play, and enjoyment. The User Experience from 30,000ft Principles 18 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Facilitate Social Dynamics’ (pg. 199)Facilitate Social Dynamics Questions to think about as you design your prototype: The User Experience from 30,000ft Principles 19 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Facilitate Social Dynamics’ (pg. 199)Facilitate Social Dynamics Questions to think about as you design your prototype: Do you include suitable functionality to facilitate collaboration? Are aspects such as social communication accounted for? Do you link the real and virtual to facilitate better user engagement? Can team / group members interact and support each other? Have you used language and terminology which users may find playful? The User Experience from 30,000ft Principles 19 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Facilitate Progression’ (pg. 199)Facilitate Progression Questions to think about as you design your prototype: The User Experience from 30,000ft Principles 20 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Facilitate Progression’ (pg. 199)Facilitate Progression Questions to think about as you design your prototype: Have you thought about attainment and goals, via stages and levels? Do you facilitate motivation and reward? Have you included a narrative flow through each interaction? Are there opportunities for friendly competition? Is progress also social? The User Experience from 30,000ft Principles 20 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Facilitate Play’ (pg. 200)Facilitate Play Questions to think about as you design your prototype: The User Experience from 30,000ft Principles 21 / 25
  • Engaging Experience Break! Principles Wrapping Up ...expanded in ‘Facilitate Play’ (pg. 200)Facilitate Play Questions to think about as you design your prototype: Is the look and feel playful and game like? Have you included playful, and game like social elements? Will users leave with a feeling of fun and enjoyment? Are there playful games included, or game elements which make the interaction seem like a game, and not... work? Do the elements of play, included, really enhance the user experience? The User Experience from 30,000ft Principles 21 / 25
  • Engaging Experience Break! Principles Wrapping UpRemember Dynamics, funology, or gamification may just not be the right thing to do for your development; Mix‘n’match fashion – may be appropriate; Pay specific attention to the target reactions of the users; and Remember ‘good’ is not defined as more, but as the dead centre of the ‘Hebbian version’ of the ‘Yerkes Dodson Curve. ...expanded in ‘Caveat’ (pg. 201) The User Experience from 30,000ft Principles 22 / 25
  • Engaging Experience Break! Principles Wrapping UpRemember Figure 62. ‘Yerkes Dodson Curve’; pg. 181 ...expanded in ‘Caveat’ (pg. 201) The User Experience from 30,000ft Principles 22 / 25
  • Engaging Experience Break! Principles Wrapping UpPop Quiz for next week... 1. What are the pros and cons of gamification? 2. How could you include social / group dynamics into your system? 3. How can you enhance the users perception of fun? 4. What is the ‘skeptic’ view of Gamification? 5. List a principle and describe it. ...expanded on pg. 204. The User Experience from 30,000ft Wrapping Up 23 / 25
  • Engaging Experience Break! Principles Wrapping UpTo Do for next week... 1. Pop Quiz (pg. 204) Discuss Next Week; and 2. Read your notes up to the end of ‘Self Assessment Questions’ (pg. 204) The User Experience from 30,000ft Wrapping Up 24 / 25
  • Engaging Experience Break! Principles Wrapping UpAny Questions? Simon Harper 2.44 Kilburn Building 0161 275 0599 (OR x50599) simon.harper@manchester.ac.uk Office Hours: Friday 14:00–18:00 Figure 93. ‘Simon Harper – Your Mild-Mannered Course Tutor’; pg. 326 ...expanded in ‘Contact’ (pg. 326) The User Experience from 30,000ft Wrapping Up 25 / 25