Dell presentation nmdl

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Dell presentation nmdl

  1. 2. Company Background <ul><li>Founded in 1984 in Austin, Texas as PC’s Unlimited </li></ul><ul><li>Core Business is Consumer based products </li></ul><ul><ul><li>Recently tapped into the Business Sector </li></ul></ul><ul><ul><li>College and personal laptop orientated </li></ul></ul><ul><li>Known for direct web based sales and low prices </li></ul><ul><li>Have not really used Social Media to there advantage YET! </li></ul>
  2. 3. Overview of Campaign <ul><li>Tap into the Social Media market with an aggressive sales campaign </li></ul><ul><li>Leverage Dell’s ease of doing business via their web based direct sales model </li></ul><ul><li>To give current college students a break in laptop pricing (Lets face it, accidents happen) </li></ul><ul><ul><li>A way to pay the college student back for their efforts in school and show there loyalty is important to Dell. </li></ul></ul><ul><li>Tough economic times have increased the amount of time college students keep their laptops </li></ul>
  3. 4. Campaign Theme <ul><li>“ Spring Into Action” </li></ul><ul><ul><li>After having the same computer for 2-3 years, Dell wants to change things up a bit and put a “Spring’ in your step </li></ul></ul><ul><ul><li>Customized Dell Mininote (2.9 lbs) </li></ul></ul><ul><ul><li>40% off MSRP price when entering college ID </li></ul></ul><ul><li>Target Market </li></ul><ul><ul><li>College Students </li></ul></ul><ul><ul><li>Ages 17 – 25 </li></ul></ul><ul><ul><li>Looking for first laptop or looking to replace old laptop </li></ul></ul>
  4. 5. Tools to Be Used <ul><li>Social Media </li></ul><ul><ul><li>It is a new and effective way to market your products on the internet </li></ul></ul><ul><ul><li>Customers can be apart of conversations and be involved rather than being outsiders </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Consumers can give feedback as well as enter sweepstakes </li></ul></ul><ul><li>Twitter “Tweets” from Dell using other usernames </li></ul><ul><li>Blogging </li></ul><ul><ul><li>Great way to receive information about products </li></ul></ul><ul><li>Dell.com for ordering </li></ul>
  5. 6. Key Components <ul><li>Using social media tools to create interest in promotions and campaign </li></ul><ul><li>New product offered at low price </li></ul><ul><li>Easy to order with quick delivery </li></ul><ul><li>Low budget, with high potential return rate </li></ul>
  6. 7. Keys to Success <ul><li>Time of campaign launch </li></ul><ul><ul><li>During Spring – Summer when demand for student purchase increases </li></ul></ul><ul><li>Making sure this is visiable to target market through different mediums of Social Media </li></ul><ul><li>Managing number of clicks per ad </li></ul><ul><li>Monitor online chatter about the ad and the product </li></ul>
  7. 8. Budget Breakdown <ul><li>Last year, Dell scaled back advertising budget by $132 million, saving 14%. </li></ul><ul><li>Social media is a great way to boost buying without huge spending. </li></ul><ul><ul><li>Spend 35% of budget for advertising </li></ul></ul>
  8. 9. Campaign Timeline <ul><li>May 1 st – Launch Campaign </li></ul><ul><ul><li>This is important due to the demand for computers from potential college students and current students looking for something new </li></ul></ul><ul><ul><li>Special pricing will run the entirety of the campaign </li></ul></ul><ul><li>June 1 st – Campaign Completion </li></ul>
  9. 10. Thank you! <ul><li>Any Questions? </li></ul>

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