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SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!
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SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!

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While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim …

While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.

Published in: Technology, Design
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  • Talk about Panda – look for better contentTalk about Penguin – look for better linking (from better / relevant sites)
  • Transcript

    • 1. From Authorship to Authority Why Claiming Your Identity Matters
    • 2. @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 3. • Essex lad @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 4. • Essex lad • Spurs supporter @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 5. • Essex lad • Spurs supporter • “Visited” US 1982 @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 6. • Essex lad • Spurs supporter • “Visited” US 1982 • Started SEO 1997 @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 7. • Essex lad • Spurs supporter • “Visited” US 1982 • Started SEO 1997 • Joined The Search Agency 2008 • 220 employees around the world • “Agent Algo” #OrangeFedora @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 8. • Essex lad • Spurs supporter • “Visited” US 1982 • Started SEO 1997 • Joined The Search Agency 2008 • 220 employees around the world • “Agent Algo” #OrangeFedora • Still an Essex lad @simmonet #SMXGrant Simmons Director SEO & Social Product The Search Agency
    • 9. From Authorship to Authority Why Claiming Your Identity Matters
    • 10. @simmonet #SMX Content is King Authority Content is “Kingier”+ Authority
    • 11. Content is King Authority Content is “Kingier” @simmonet #SMX
    • 12. Kingier ? @simmonet #SMX
    • 13. Kingier like King Kong! @simmonet #SMX
    • 14. Kingier Content Not like the old days…
    • 15. Kingier Content Quality over Quantity!
    • 16. Unique Kingier Content Quality Engaging Relevant Trusted
    • 17. Trusted Kingier Content Quality
    • 18. trust = links @simmonet #SMX (of course links are still important) old
    • 19. BUT… Until… Links were / are relatively easy to ‘game’
    • 20. trust = links @simmonet #SMX new
    • 21. trust = authority @simmonet #SMX (of course links are still important) new
    • 22. authority is @simmonet #SMX known credible topic expert
    • 23. Entities to Identities @simmonet SMX Claim & Connect known
    • 24. known credible topic expert • Connecting; known entities to known identities • Social / Google+ • Rel = author
    • 25. Establish Credibility @simmonet SMX Create Worthy Content credible
    • 26. known credible topic expert Algorithmic ‘review’ Human review @simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/ • Links • Engagement
    • 27. known credible topic expert • What Expertise? –Focus –Consistent @simmonet #SMX • What Signals? –Yes… links  –Citations / Co-citations –Associations / Affiliations –Social Mentions / Sentiment –“Digital footprint”
    • 28. Build Your Digital Footprint @simmonet #SMX
    • 29. Mentions. Associations. Citations. Connections. Links. + 1’s shares likes tweets Chatter bookmarks sentiment. bananas Kingier Content Inspires Interaction Love your content Told my friends!
    • 30. @simmonet #SMX Can’t fake it… Kings don’t need to cheat Well you can… … but why?
    • 31. @simmonet #SMX So how do we build Kingier? and why?
    • 32. Building Authority (kingier) • Claim & Connect – Google+ / Other profiles • Build Credibility – Create great content (worthy) • Expand Your Footprint – Onsite, social / guest / PR • Follow the Rules – Kings don’t (need to) cheat • Engage! – Inspire interactions – Social signals @simmonet #SMX
    • 33. Success? Why Claiming Your Identity Matters @simmonet SMX
    • 34. “We’re (Google) doing a better job of detecting when someone is sort of an authority in a specific space… and trying to make sure that those rank a little more highly if you’re some sort of authority...” @simmonet #SMX matt kong cutts
    • 35. Kingier Success • Better Visibility – “Brand” factor (trust) – Authorities rank • Better “Clickability” – SERP display • Links Build Themselves – Well not exactly… More likely organically • And… – It’s good to be the King
    • 36. Thank you! You get bananas
    • 37. Grant Simmons grant@thesearchagency.com @simmonet linkedin.com/in/simmonet www.thesearchagency.co.uk www.thesearchagency.com www.thesearchagents.com
    • 38. From Authorship to Authority Why Claiming Your Identity Matters

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