1
BRAND IDENTITY &
DESIGN SYSTEM MANUAL
O F F I C E O F C O M M U N I C A T I O N S & M A R K E T I N G
ROBINSON.GSU.EDU/N...
2
1. Overview	 3
2. Logo	 4
3. Unit Branding Strategies	 6
3. Graphic Elements	 8	
	
4. Design Examples	 11
	
5. Stationer...
3
In the world of business schools, Georgia State’s J. Mack Robinson College of Business must compete locally,
regionally,...
4
Logo
The J. Mack Robinson College of Business logo was designed to incorporate the Georgia State visual
identity while r...
5
Full color: CMYK or 3 spot colors (PMS 404 grey, PMS 286 blue, PMS 186 red)
2 spot color: PMS 286 blue, PMS 186 red
1 sp...
6
Unit Branding Strategies
U N I T B R A N D I N G I D E N T I T Y
In order for the College to maximize the impact of a si...
7
College
logo
Program
name
Headline
E X C E P T I O N S
Unique logo treatments can be created for certain special cases s...
8
Graphic Elements
C O L O R PA L E T T E
Pantone: PMS 286
CMYK: 100C 72M 0Y 0K
RGB: 0R 57G 166B
WEB: 0039A6 HTML
Pantone:...
9
T Y P O G R A P H Y
Adobe Gill Sans and ITC Usherwood are the University’s official fonts.
Gill Sans is the primary font...
10
P H OTO G R A P H Y
Photography is an integral part of the College’s identity. The photography style should illustrate ...
11
Design Examples
E X P L A N AT I O N
Stringent layout guidelines have not been established, however you can see the gen...
12
Non-ProfitOrg.
U.S.Postage
Paid
Atlanta,GA
PermitNo.152
UniversityPlaza
Atlanta,GA30303-3083
EXECUTIVEEDUCATION
REALRES...
13
09-0677
YOUR EFFECTIVENESS
as a manager
is a skill as well as an art.
GEORGIA STATE UNIVERSITY
P.O. BOX 3989
ATLANTA, G...
14
N A M E TA G S
P O W E R P O I N T
Sewn tablecloths normally take
4 weeks to deliver
When presenting with powerpoint al...
15
A DV O L U M E 1 8 , N U M B E R 1 — S P R I N G 2 0 0 9
>_R M I . G S U . E D U
A P U B L I C A T I O N O F T H E D E ...
16
Stationery and Business Cards
Because they are universally used, stationery and business cards are the foundation of th...
17
Georgia State University, a unit of the University System of Georgia, is an equal opportunity educational institution a...
18
FAQS
Q: When does the Brand Identity and Design System
Manual take effect?
A: The new brand identity should be implemen...
19
Sustainability, Paper  Printers
Contact Information
W H AT I S T H E F O R E S T S T E WA R D S H I P C O U N C I L ?
F...
20
R O B I N S O N . G S U . E D U
09-0154 04/09
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Brand id design_manual

  1. 1. 1 BRAND IDENTITY & DESIGN SYSTEM MANUAL O F F I C E O F C O M M U N I C A T I O N S & M A R K E T I N G ROBINSON.GSU.EDU/NEWS/COMMUNICATIONS 04/09 edition
  2. 2. 2 1. Overview 3 2. Logo 4 3. Unit Branding Strategies 6 3. Graphic Elements 8 4. Design Examples 11 5. Stationery 16 6. FAQ 18 7. Sustainability, Paper & Printers 19 8. Contacts 19 Contents The Brand Identity & Design System Manual provides a foundation for clear and consistent communication of the Robinson College identity. Adhering to common standards ensures that the college’s correct name appears on all official Robinson communications and that the college has a common “look and feel” throughout all mediums—publications, banners, advertising, signage, letterhead, and business cards. This publication includes guidelines for use of the Robinson College logo including official colors and typefaces. It also includes the official policies and standards for the design of Robinson stationery, publications and other applications.The guidelines have examples of commonly produced creative material that will allow departments and units to easily develop materials they need. Again, the goal is design consistency, but not bland standardization. The Office of Communications and Marketing of the Robinson College has the overall responsibility for making sure these guidelines are followed.We ask that all collateral developed by units within the Robinson College be sent to the Office of Communications and Marketing 48 hours in advance of it being sent to a printer or posted on the Web site. Please send your collateral to RCBCommunications@gsu.edu The guidelines will be added to and updated regularly. We thank you for your cooperation in the matter. J. Mack Robinson College of Business The largest business school in the South and part of a major research institution, the J. Mack Robinson College of Business at Georgia State University is located in Atlanta, an epicenter of business and a gateway to the world. With programs on four continents and students from 150 countries, the College is both worldwide and world class. Its part-time MBA program is ranked No. 5 in the nation and has been in the Top 10 for 13 consecutive years.The College has 200 faculty, 7,400 students and 65,000 alumni. Noted for an emphasis on educating leaders, the Robinson College and Georgia State have produced more of Georgia’s top executives with graduate degrees than any other school in the nation. BoilerPlate The boiler plate should be featured prominently on all publications where space permits. Inside the front or back cover is the preferable location.
  3. 3. 3 In the world of business schools, Georgia State’s J. Mack Robinson College of Business must compete locally, regionally, nationally and internationally for rankings, excellent students and faculty, funding and philanthropic donations. It is imperative that Robinson College’s visual identity elements be well-defined, distinguished and enduring.The consistent and correct use of the graphic standards identifying the Robinson College, combined with its reputation for excellence, is how the college will be known.The guide is designed to build maximum recognition through the consistent use of a logo system and color palette that always say J. Mack Robinson College of Business. A B O U T T H E M A N U A L The brand standards manual gives you general guidelines for: - logo use - color palette - typography - photography style - basic design layout The goal is design consistency, but not bland standardization.We have created examples of commonly produced creative material that will allow departments and units to easily develop material they need. Consistent use of color, graphics, typeface and message help people quickly identify and more clearly understand our college and the university from the thousands of images and messages that they receive each day. Pay careful attention to guidelines on logo usage. Be careful of color choices. If you are designing materials or overseeing design you should be familiar with this book. Use the Office of Communications and Marketing and University Relations as resources — we can help you leverage the strong Robinson College brand to your advantage. Why Graphic Standards? Where can I find the guidelines online? robinson.gsu.edu/news/communications
  4. 4. 4 Logo The J. Mack Robinson College of Business logo was designed to incorporate the Georgia State visual identity while recognizing the College and its benefactor Mr. J. Mack Robinson.The revised logo highlights the College’s name by placing it to the right of the university’s logo and emphasizing it with the univer- sity’s blue color. L O G O U S A G E T I P S Do not modify the logo to fit a design idea — modify the idea to fit the logo.The proportional relationship between the design mark and name is precise and must be maintained. Size it appropriately to the layout; it doesn’t have to be huge.The message is more important than the logo. In general, do not use the logo as a design element. For example, do not enlarge the logo to cover a whole page as a background element. Respect the space around the logo, making sure it is visible in the design. The logo is also available in black for black & white documents only. The Georgia State University logo is a registered trademark protected by federal law. The flame graphic should never be manipulated and may not be reproduced in red. An authorized version of the flame by itself may be used when appropriate, such as on certain kinds of merchandise.The function of this mark is not that it can be read as the school’s initials, but that it is a strong visual symbol that is easily recognized, remem- bered and associated with Georgia State University. An approved logo configuration should appear prominently on all publications, such as on the front or back cover, in a size appropriate to the overall size of the document.The logo should also appear at the opening of a film, video or official university Web site and on every print advertisement. For guidelines on the use of the flame, seal and the mascot Pounce, refer to the University identity guidelines www2.gsu.edu/~wwwidg/about.html or contact University Relations. Requests for University logos can be made at this Web site. Commercial use of the College logo must be negotiated and managed by Auxiliary Services. How Do I Get the Logos? J. Mack Robinson College of Business logo as well as further guidance on its use, can be obtained from the office of Communication and Marketing; contact Gary McKillips or Diane Moore. DidYou Know? • Jpegs and gif files are great for web • Eps and tif files are best for print
  5. 5. 5 Full color: CMYK or 3 spot colors (PMS 404 grey, PMS 286 blue, PMS 186 red) 2 spot color: PMS 286 blue, PMS 186 red 1 spot color: PMS 286 blue 2 spot color reversed: white and PMS 186 red out of a dark color 1 spot color (white) reversed: out of a dark color Do NOT change the color of the College name Do NOT make the logo smaller than 1.75” wide Do NOT Reverse the logo out of a light background I M P RO P E R L O G O E X E C U T I O N : C O R R E C T L O G O E X E C U T I O N : University Logo College “lock-up” in blue Do NOT use the gray logo on a dark color Do NOT stretch the logo Do NOT change the color of the flame
  6. 6. 6 Unit Branding Strategies U N I T B R A N D I N G I D E N T I T Y In order for the College to maximize the impact of a single graphic identity, academic departments, administrative units, centers, institutes and programs are NOT permitted to have a unique logo. How do these units represent themselves effectively in their communications? Separating the department or unit name from the logo allows for flexibility in displaying your name. Examples of executions are shown on the following pages. Unit name College logo The Professional MBA> F A S T T R A C K Y O U R S U C C E S S Toby McChesney Director, Professional MBA Program tmcchesney@gsu.edu O: 404.413.7050 M: 404.449.3678 Dual-degree Professional MBA/MHA (Master of Health Administration) Part-time MBA ranked 5th in the nation by U.S. News &World Report Developed with Robinson’s highly regarded Institute of Health Administration Begins in August 2009, seven-semester lockstep-cohort format Classes meet every Monday evening and every other Wednesday evening Curriculum accredited by the Commission on Accreditation of Healthcare Management Education (CAHME) > > > > > > New! Joint PMBA/MHA Program Offered at GSU’s new Peachtree-Dunwoody Center PROFESSIONAL MBA > Managing in the Global Economy > Negotiations > Marketing Management Master of Health Administration > Executive Leadership in Healthcare > Health Information Systems > Strategic Management in Healthcare C O U R S E H I G H L I G H T S RO B I N S O N . G S U . E D U / P M B A>_
  7. 7. 7 College logo Program name Headline E X C E P T I O N S Unique logo treatments can be created for certain special cases such as events and conferences. Such logos shall be used only during the time in which the event takes place. Once the event goes away logo usage should also stop. If a unit is sponsoring a conference, the following treatment may be used on conference material to show the units name as well as the college logo.This treatment will not become the unit’s identity and can only be used on that specific con- ference material. Example of CEBCM treatment used for American Marketing Association conference sponsorship Example of special event logos For more information and to register, visit execed.gsu.edu to greater satisfaction and productivity. your employees COURSES BEGIN JAN.15 EXECUTIVE EDUCATION SPRING/SUMMER 2009 LEAD Offering courses for: managing employee under-performance the first-time manager
  8. 8. 8 Graphic Elements C O L O R PA L E T T E Pantone: PMS 286 CMYK: 100C 72M 0Y 0K RGB: 0R 57G 166B WEB: 0039A6 HTML Pantone: PMS 186 CMYK: 0C 100M 75Y 4K RGB: 198R 12G 48B WEB: C60C30 HTML Pantone: PMS 289 CMYK: 100C 76M 10Y 65K RGB: 0R 34G 68B WEB: 002244 HTML Pantone: PMS 651 CMYK: 40C 16M 1Y 2K RGB: 155R 178G 206B WEB: 9BB2CE HTML Pantone: PMS 7534 CMYK: 4C 4M 13Y 8K RGB: 215R 211G 199B WEB: D7D3C7 HTML Pantone: PMS 617 CMYK: 0C 2M 48Y 17K RGB: 220R 206G 135B WEB: DCCE87 HTML Pantone: PMS 376 CMYK: 53C 0M 96Y 0K RGB: 122R 184G 0B WEB: 7AB800 HTML Pantone: PMS 623 CMYK: 36C 3M 21Y 10K RGB: 157R 188G 176B WEB: 9DBCB0 HTML Pantone: PMS 7546 CMYK: 70C 43M 23Y 63K RGB: 57R 74G 88B WEB: 394A58 HTML Pantone: PMS 477 CMYK: 25C 75M 73Y 68K RGB: 93R 53G 38B WEB: 5D3526 HTML UNIVERSITY COLORS BUSINESS SCHOOL SECONDARY COLORS Pantone: PMS 404 CMYK: 0C 100M 75Y 4K RGB: 119R 111G 101B WEB: 776F65 HTML Two color levels: 1. University colors –The official colors of the university are blue (PMS 286) and white.Accent colors are grey and red. 2. Robinson College secondary colors – complementary colors for print and web use Strong use of the university blue is encouraged.The university red should play a secondary, minimal role. Please exercise discretion in the use of the College secondary colors — they are there to accentuate the brand and are to be used in conjunction with the university colors, never by themselves. Our design approach utilizes white space in the layout. Although not specified, white is a key color in the palette. DidYou Know? • On-screen color should always be RGB • Any print materials should use CMYK or PMS colors
  9. 9. 9 T Y P O G R A P H Y Adobe Gill Sans and ITC Usherwood are the University’s official fonts. Gill Sans is the primary font to be used in print publications. If Gill Sans is not available, substitute Helvetica in its place. If ITC Usherwood is unavailable, substitute Times Roman in its place. The university logo is created from a special, modified font. Individuals should never try to recreate the logo. If you need to purchase the university fonts, please purchase openface type which can be used on Macs or PCs. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans ITC Usherwood
  10. 10. 10 P H OTO G R A P H Y Photography is an integral part of the College’s identity. The photography style should illustrate a dynamic and vibrant setting, people with a modern, driven and successful demeanor, and references to global education, movement and diversity Photographs should be reproduced with minimum effects. Four color process, black and white, and duotone are all acceptable reproduction effects. Unusual Photoshop special effects and borders, etc. are discouraged. Photoshoots can be requested by contacting Meg Buscema, Photography Supervisor in University Relations at 404/413-1368 or meg@gsu.edu. Charges will apply. The College’s photo library is located at robinson.dphoto.com and is available upon request by contacting Diane Moore. Other sites that offer royalty-free photography include istockphoto.com, shutterstock.com, veer. com and gettyimages.com. E X A M P L E S DidYou Know? • Rights-managed photos are purchased for a specific, clearly defined use with the price being determined by the scope of that use. Most stock images are rights-managed. • Royalty free image can be used as many times and in as many ways as they like (with minimal restrictions and limitations).
  11. 11. 11 Design Examples E X P L A N AT I O N Stringent layout guidelines have not been established, however you can see the general look and feel in the ex- amples on the next few pages. Keep the design simple, clean and uncluttered.There is flexibility in the cover design and inside layout. Let strong, appealing photos and crisp, memorable messaging take the lead. Remember that white space is a key element of design within this system. D E S I G N M A N DATO R I E S / S U G G E S T I O N S The college logo must be used in a prominent spot on all material. We encourage use of blue bar with 2 color reversed out logo. It works as an anchor for the page and provides a space where the logo can be accented. The flame graphic in a white circle can be used to draw the eye to a specific part of the page. It can be used to highlight an area that you would like your reader drawn to. “www” should not be used for Web site addresses. The College’s locations should appear on all printed material in the approved format shown on the following pages. The boiler plate should be featured prominently on all publications where space permits. Inside the front or back cover is the preferable location. Examples of these treatments are shown on the following pages.
  12. 12. 12 Non-ProfitOrg. U.S.Postage Paid Atlanta,GA PermitNo.152 UniversityPlaza Atlanta,GA30303-3083 EXECUTIVEEDUCATION REALRESULTS REALWORLD REALCONNECTIONS SPRING/SUMMER2009 Name address City,StateZip E X A M P L E S course catalog EXECUTIVE EDUCATION Real Results Real World Real Connections SPRING/SUMMER 2009 self-mailer B RO C H U R E back cover Covers should have minimal copy. They should be clean – an invitation for the audience to learn more. Locations have a standard setup and should be on piece R O B I N S O N . G S U . E D U
  13. 13. 13 09-0677 YOUR EFFECTIVENESS as a manager is a skill as well as an art. GEORGIA STATE UNIVERSITY P.O. BOX 3989 ATLANTA, GA 30302-3989 Our programs focus on concepts and methods that are proven to maximize business performance: These courses are taught at our new, convenient state-of-the-art Buckhead Center, located in Tower Place 200. Robinson’s programs are taught by the same award-winning professors who have led our business school to a top-five national ranking. Sign up online at execed.gsu.edu or call 404/413-7300. BUSINESS ANALYTICS FOR MANAGERS March 10 - 11 PROJECT RISK MANAGEMENT March 24 MINI MBA IN FINANCE AND ACCOUNTING April 1 - 3 (part 1) & April 15 - 17 (part 2) PROJECT BUDGETING AND COSTING April 7 CRITICAL THINKING FOR DECISION MAKING April 10 - 11 For more information and to register, visit execed.gsu.edu to make the most of business opportunities. your skills REGISTER NOW! EXECUTIVE EDUCATION SPRING/SUMMER 2009 GROW Offering courses for: • Business Analytics for Managers • Mini MBA in Finance and Accounting • Project Management P O S T C A R D back Postcards need 5/8” clear on the bottom for barcode clearance J. Mack Robinson College of Business cordially invite you and a guest to the 9 EVENT NAME Honoring Name Name Name Date Location Reception: xx:00 p.m. v Dinner: xx:00 p.m. RSVP to 404-413-xxxx by Date Please indicate special dietary needs when replying. Business Attire I N V I TAT I O N Svertical flat card horizotal folded card front
  14. 14. 14 N A M E TA G S P O W E R P O I N T Sewn tablecloths normally take 4 weeks to deliver When presenting with powerpoint always have a screensaver prepared with logo and event name. Avoid bluescreens as the default background. The logo needs to be on the first slide. B A N N E R INSTITUTE OF INTERNATIONAL BUSINESS TA B L E C L OT H JOE Richardson Marketing Department
  15. 15. 15 A DV O L U M E 1 8 , N U M B E R 1 — S P R I N G 2 0 0 9 >_R M I . G S U . E D U A P U B L I C A T I O N O F T H E D E P A R T M E N T O F R I S K M A N A G E M E N T A N D I N S U R A N C E CEAR: GEORGIA STATE’S NEW CENTER FOR RISK MANAGEMENT RESEARCH The Department of Risk Management and Insurance (RMI) in the J. Mack Robinson College of Business at Georgia State University announced the creation a new Center for the Economic Analysis of Risk (CEAR), the first research center of its kind in the world. The Center—developed as a partnership between the RMI Department, Georgia State’s Andrew Young School of Policy Studies, the Federal Reserve Bank of Atlanta, and several other academic units of the Robinson College of Business—will be physically located in Atlanta with a virtual network of 100 economists and other researchers around the world, representing such disciplines as mathematical finance, computational methods, dynamic corporate finance, economics of contracting and macroeconomics. Funding for the project is internally generated through a unique “Areas of Focus” program in which Georgia State University provides grants to units based on the merit and potential impact of a project. The new CEAR initiative will be funded at $1.4 million per year. TOP 5 RANKED, AGAIN !C O N T E N T Georgia State University’s RMI Department is again ranked among the top five programs of its kind by U.S. News & World Report. Jumping up three spots from last year’s ranking of seven, the department’s undergraduate program is fourth best overall in U.S. New’s 2009 survey of America ‘s Best Colleges released in August. This marks the tenth consecutive year that the RMI Department has been ranked in the top ten. U.S. News & World Report has also ranked Robinson’s Flex MBA program among the nation’s top five for 2009, and top ten for 13 consecutive years. It’s undergraduate program ranks 24th among public universities; 52nd overall. MEET THE NEW RMI FACULTY The RMI Department is proud to announce the addition of three new outstanding faculty members. George H. Zanjani, a former senior economist with the Federal Reserve Bank of New York, joined the faculty in June as an associate professor of risk management and insurance. Joining the department in August as an assistant professor, Luz Rocio Sotomayor recently received a PhD in mathematical finance from the University of Alberta, Canada. Elizabeth F. Brown, an internationally recognized attorney, scholar, and law professor, joined the RMI faculty in January as an assistant professor. continued on page 9 CEAR: NEW RMI RESEARCH CENTER TOP 5 RANKED, AGAIN MEET THE NEW RMI FACULTY FROM THE RMI CHAIR, RICHARD PHILLIPS FROM THE EFI CHAIR, BRAD BROWN RMI CONFERENCE ON INSURANCE REGULATION NEW HIRE FOR STUDENTS & ALUMNI GSU NEWS HONORS DAY AWARD RECIPIENTS ROBINSON NEWS RESEARCH CORNER: AJAY SUBRAMANIAN FACULTY NEWS NOTES FROM THE BROWN BAG SEMINARS FULCRO INSURANCE RCB FACULTY EXPLORE FINANCIAL CRISIS NEW CATLIN SCHOLARSHIP STUDENT & ALUMNI NEWS GEORGES DIONNE WILL BE NEXT DISTINGUISHED LECTURER 1 1 1 2 3 4 4 4 5 5 6 8 10 10 10 11 11 12 ROCIO SOTOMAYOR GEORGE ZANJANI ELIZABETH BROWN continued on page 6 N E W S L E T T E R S A l p h aretta , B rookHav en , B uck h ead , D owntown , Henry C ount y, p eac h tree – dunwoody The Professional MBA includes: · The ability to specialize in an area of concentration while maintaining a broader course of studies · A 24-month curriculum with weekend and weeknight classes · Conveniently located, I-75 exit 218 behind the Henry County Chamber of Commerce · An MBA program that works around your schedule · An excellent value for a top-tiered school robinson.gsu.edu/pmba keep one foot in the boardroom and the other in the classroom. P O S T E R
  16. 16. 16 Stationery and Business Cards Because they are universally used, stationery and business cards are the foundation of the visual identity program and must adhere to identity guidelines. Artwork of all official stationery and business card formats is created and maintained in University Relations. All stationery should be ordered through University Relations and printed with University Printing Services. Please call x3025 to initiate an order.You will need your speed code, delivery address and quantity (orders come in boxes of 500). L E T T E R H E A D A N D E N V E L O P E S The College letterhead and envelopes print in blue, red and gray on white paper. A mailing address including a mail stop code and phone number are required on letterhead.The official mailing address of most units has a mail stop code assigned by and available through Auxiliary Services.The standard format of “Mail” and “Office” is used to differentiate the mailing address from a campus location.“Office” information and fax numbers are optional on all stationery and business cards. To enhance the university’s professional image, printed letterhead, not copies, should be used. B U S I N E S S C A R D S Cards are divided into two sides to accommodate numerous phone numbers and extensive titles. Titles align on the right side under the name. Center, institute, department and unit names are printed on the left side under the “Mail” section. “Office” and “Fax” information are optional on business cards.Web site addresses do not contain “www.” “Dr.” should be used before the name of an individual who holds a doctor of dental surgery, doctor of medicine, doctor of osteopathy, or doctor of podiatric medicine degree, not before the names of individuals who hold other types of doctoral degrees. Name Title Extra line TEL 404/413-xxxx FAX 404/413-xxxx EMAIL xxxxxxxxxxxx@gsu.edu WEB robinson.gsu.edu/xxxxxxxxxxxx MAIL Center/Institute/Department Line 2 PO Box xxxx Atlanta, GA 30302-xxxx OFFICE 35 Broad Street, Suite xxx Atlanta, GA 30303 J. MACK ROBINSON COLLEGE OF BUSINESS Faculty/Staff 2 lines for Unit names 4 lines available for titles
  17. 17. 17 Georgia State University, a unit of the University System of Georgia, is an equal opportunity educational institution and is an equal opportunity/affirmative action employer. D E PA RT M E N T / U N I T / I N S T I T U T E / C E N T E R Mailing Address: P.O. Box xxxxx Atlanta GA 30302-xxxxx In Person: 35 Broad Street, Suite xxx, Atlanta GA 30303 Phone: 404/413-xxxx Fax: 404/413-xxxx robinson.gsu.edu/xxxxxxxxxxxxxxxx Student Name Master of xxxxxx xxxxx Class of xxxx TEL 404/xxx-xxxx EMAIL xxxxxxxxx@student.gsu.edu J. MACK ROBINSON COLLEGE OF BUSINESS Grad Students DEPARTMENT XXXXXXXXXXXXXX Optional extra line P.O. Box xxxx Atlanta GA 30302-xxxx DidYou Know? Graduate students have a unique set-up for business cards. Contact _______________ for information or ordering. Letterhead Envelope
  18. 18. 18 FAQS Q: When does the Brand Identity and Design System Manual take effect? A: The new brand identity should be implemented immedi- ately for new projects. Q: Does our department need to order new stationery and business cards? A: No. You may finish using your current supplies before ordering materials with the new logo. Q: How do I order new business cards and stationery? A: Contact Shahidah Abdulrahman in University Relations at x3025. Please provide the speed code you would like charged, the delivery address and the quantity of each item you need (they come in boxes of 500). Q: How do graduate students order business cards? A: Contact __________ Q: Can I have print on both sides of my business card? A: This is allowed in special cases. Please contact Gary McKillips. Q: Where can I obtain a hard copy of the Brand Identity and Design System Manual? A: Hard copies are kept at the Robinson College Office of Communications and Marketing. Q: How will I be notified of updates to the Brand Identity and Design System Manual? A: You will be notified by email as updates occur. A pdf of the most current Brand Identity and Design System Manual will be available on-line at robinson.gsu.edu/ news.communications Q: How do I download the new logo? A: Contact Gary McKillips or Diane Moore of the Robinson College Office of Communications and Marketing. Q: Can I create a logo for my event or conference? A: Yes. An event or conference may have its own identity as long as the event/conference is for a limited time period and does not stay active indefinitely. Q: Can the name of a department, center, or program be added to the new logo? A: No. The name of a department, center or program must be distinctly separate from the logo. Q: My department/center/institute/program is really special. Can I create a logo for it? A: No. Please contact Gary McKillips or Ellen Powell to discuss your needs. Q: I know other people need to follow the guidelines, but do I? A: Yes. Q: Can I design collateral pieces myself? A: Yes. Please adhere to the guidelines set forth in the Brand Identity Design System Manual. Q: If I design collateral, does it need to be approved by the college? A: The Office of Communications and Marketing would like to see a copy of all collteral at least 48 hours prior to production as well as receive a copy of the final output. Q: Can we use external vendors to create collateral? A: Yes. You may contact Gary McKillips or Diane Moore for recommendations. Q: How do I access the Robinson College Photo Library? A: Contact Diane Moore or Gary McKillips. Q: Are there exceptions to Graphic Standards? A: Almost never. On occasion, production issues, unusual formats or very unique circumstances require a deviation from Graphic Standards, but that is extremely rare and must be approved by Communication and Marketing. Q: How do I have a photo made? A: Contact Meg Buscema of University Relations at x1368 or meg@gsu.edu. Q: How do I produce collateral? A: If you would like help designing your material, University Relations can help you. Contact Ellen Powell at x1352 or Renata Irving at x1363 to discuss the scope of your project and pricing. Q: Where do I find information on the correct use of the university flame, mascot and logos. A: Please refer to the university’s visual identity guide online at http://www2.gsu.edu/~wwwidg/about.html.
  19. 19. 19 Sustainability, Paper Printers Contact Information W H AT I S T H E F O R E S T S T E WA R D S H I P C O U N C I L ? FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. It provides standard setting, trademark assurance and accreditation services for companies and organizations interested in responsible forestry. Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations. FSC has offices in more than 45 countries.Visit www.fsc.org for more information. In efforts to improve our carbon footprint, we recommend using FSC-certified papers as well as printers. For paper and printers recommendations, please contact the Office of Communications and Marketing or Renata Irving in University Relations at x1368 or renatairving@gsu.edu. COMMUNICATION AND MARKETING Brian Barton Senior Director of Communications Marketing brianbarton@gsu.edu 404/413-7083 Gary McKillips Director of Communications Marketing mckillips@gsu.edu 404/413-7077 Diane Moore Public Relations Specialist demoore@gsu.edu 404/413-7079 Tangela Johnson Public Relations Specialist tjohnson66@gsu.edu 404/13-7080 Beth Trotman College Website Coordinator btrotman@gsu.edu 404/413-7099 UNIVERSITY RELATIONS Ellen Powell Director of Branding and Creative Services ellenpowell@gsu.edu 404/413-1352 Renata Irving, Print Production Supervisor renatairving@gsu.edu 404/413-1363 Shahidah Abdulrahman Administrative Coordinator (stationery orders) sabdulrahman@gsu.edu 404/413-3025 Meg Buscema Photography Supervisor meg@gsu.edu 404/413-1368
  20. 20. 20 R O B I N S O N . G S U . E D U 09-0154 04/09

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