Monsana Conference, St. Petersburg:
Cochlear Presentation
Richard Brook
President
Cochlear Europe, Middle East & Africa
Welcome & Thank You
Dr. Dr. Monika Lehnhardt
Professor Nakatis
Professor George Tavartkiladze
Professor Yanov
Professor Da...
Leader in implantable devices for hearing impaired:
1. Cochlear implants (CI)
2. Baha®
3. Electro-Acoustic Stimulation (Hy...
gf
The Portable Speech Processor PSP-2 - 1980
Nucleus/Cochlear Clinical Trial 1982-85
1991
Cochlear s Focus Areas
1. Continue to improve hearing performance
2. Smaller, better, easier processors
3. Simplify for pr...
Correct(%)
0
20
40
60
80
100
Words
Key words in Sentences
n = 16
n = 45
n = 32
n = 148
n = 77
Strategy:
Year:
F0/F2
1978
F...
Freedom for Adults:- outstanding
performance in quiet and noise
Significant increase in scores post-operatively
Continuing...
Very Young Language Outcomes:
0
1
2
3
0 1 2 3 4
Chronological Age (years)
EquivalentLanguageAge
(years)
Dettman, et al., 2...
Very Young Language Outcomes:
Group A, CI 12 months (N=11)
Individual growth rates for children with 2 or more administrat...
Cochlear s Focus Areas
1. Continue to improve hearing performance
2. Smaller, better, easier processors!
3. Simplify for p...
Sound Processors
Smaller Sound Processors
Helping people stay connected
Wireless Connectivity
Future = no sound processors!
Invisible HearingTiki - Totally
Implantable
Research CI
Integrated
Implantable
Microphone
In...
Cochlear s Focus Areas
1. Continue to improve hearing performance
2. Smaller, better, easier processors!
3. Simplify for p...
Simplification for clinicians
Simple fitting methods for
routine fitting
Addressing daily life in Russia
Remote Recipient Fitting &
Follow-up
Internet
Cochlear
Clinic /
Fitting Centre
Cochlear s Focus Areas
1. Continue to improve hearing performance
2. Smaller, better, easier processors!
3. Simplify for p...
Recipient access to latest technology
CI24RE
Freedom
CI24M CI22CI24R
Cochlear s Focus Areas
1. Continue to improve hearing performance
2. Smaller, better, easier processors!
3. Simplify for p...
Set benchmarks in product reliability
Years
0 1 2 3 4 5 6 7 8
0
1
2
3
Nucleus Freedom
Reliability is important !
Cochlear:
Competitor A
Competitor B
1 Publicati...
Reliability does not happen by chance!!
Key Points Summary
Cochlear s Commitment to helping the hearing impaired
Leader in Implantable Hearing Solutions
R&D for R...
!!
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Richard Brook: Nucleus Cochlear Implants - Presentation St. Petersburg May 2009

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Presentation by Richard Brook, CEO, Cochlear Europe. Nucleus Cochlear implant Systems. Presentation held in St. Petersburg, May 2009

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Richard Brook: Nucleus Cochlear Implants - Presentation St. Petersburg May 2009

  1. 1. Monsana Conference, St. Petersburg: Cochlear Presentation Richard Brook President Cochlear Europe, Middle East & Africa
  2. 2. Welcome & Thank You Dr. Dr. Monika Lehnhardt Professor Nakatis Professor George Tavartkiladze Professor Yanov Professor Daikhes
  3. 3. Leader in implantable devices for hearing impaired: 1. Cochlear implants (CI) 2. Baha® 3. Electro-Acoustic Stimulation (HybridTM) 4. Direct Acoustic Cochlear Stimulator (DACS) Global company with focus on innovation ~ 2,000 employees & products sold in 100+ countries ~ 13% of sales spent on R&D, (est) CI market share of 70% 120,000 CI recipients Cochlear : Background
  4. 4. gf The Portable Speech Processor PSP-2 - 1980
  5. 5. Nucleus/Cochlear Clinical Trial 1982-85
  6. 6. 1991
  7. 7. Cochlear s Focus Areas 1. Continue to improve hearing performance 2. Smaller, better, easier processors 3. Simplify for professionals 4. Make sure patients can use new technology 5. Set new standards in product reliability
  8. 8. Correct(%) 0 20 40 60 80 100 Words Key words in Sentences n = 16 n = 45 n = 32 n = 148 n = 77 Strategy: Year: F0/F2 1978 F0/F1/F2 1979-80 Multispeak 1989 SPEAK 1991 ACE 1998 Mean Open-Set Scores (Adults, electrical stimulation alone at 3 months. Tests in English)
  9. 9. Freedom for Adults:- outstanding performance in quiet and noise Significant increase in scores post-operatively Continuing improvement shown over 12 months
  10. 10. Very Young Language Outcomes: 0 1 2 3 0 1 2 3 4 Chronological Age (years) EquivalentLanguageAge (years) Dettman, et al., 2006, in press
  11. 11. Very Young Language Outcomes: Group A, CI 12 months (N=11) Individual growth rates for children with 2 or more administrations of receptive language subscale of RI-TLS 0 1 2 3 0 1 2 3 4 Chronological Age (years) EquivalentLanguageAge (years) Dettman, et al., 2006, in press
  12. 12. Cochlear s Focus Areas 1. Continue to improve hearing performance 2. Smaller, better, easier processors! 3. Simplify for professionals 4. Make sure patients can use new technology 5. Set new standards in product reliability
  13. 13. Sound Processors Smaller Sound Processors
  14. 14. Helping people stay connected Wireless Connectivity
  15. 15. Future = no sound processors! Invisible HearingTiki - Totally Implantable Research CI Integrated Implantable Microphone Integrated Digital Signal Processor Integrated Rechargeable Battery
  16. 16. Cochlear s Focus Areas 1. Continue to improve hearing performance 2. Smaller, better, easier processors! 3. Simplify for professionals 4. Make sure patients can use new technology 5. Set new standards in product reliability
  17. 17. Simplification for clinicians Simple fitting methods for routine fitting
  18. 18. Addressing daily life in Russia Remote Recipient Fitting & Follow-up Internet Cochlear Clinic / Fitting Centre
  19. 19. Cochlear s Focus Areas 1. Continue to improve hearing performance 2. Smaller, better, easier processors! 3. Simplify for professionals 4. Make sure patients can use new technology 5. Set new standards in product reliability
  20. 20. Recipient access to latest technology CI24RE Freedom CI24M CI22CI24R
  21. 21. Cochlear s Focus Areas 1. Continue to improve hearing performance 2. Smaller, better, easier processors! 3. Simplify for professionals 4. Make sure patients can use new technology 5. Set new standards in product reliability
  22. 22. Set benchmarks in product reliability
  23. 23. Years 0 1 2 3 4 5 6 7 8 0 1 2 3 Nucleus Freedom Reliability is important ! Cochlear: Competitor A Competitor B 1 Publication: Nucleus Reliability Report, Vol. 5, June 2008. 2 Publication: Advanced Bionics - Auditory Reliability Report, Summer 2008. 3 MED-EL Website: http://www.medel.at/english/30_Products/01_MAESTRO/pulsar/Pulsar.htm (October 2008) WorseBetter Public data from company websites Competitor A Competitor A Competitor B Old B New Competitor Competitor A
  24. 24. Reliability does not happen by chance!!
  25. 25. Key Points Summary Cochlear s Commitment to helping the hearing impaired Leader in Implantable Hearing Solutions R&D for Russia Today 1. Continue to improve hearing performance 2. Smaller, better, easier processors! 3. Simplify for professionals 4. Make sure patients can use new technology 5. Set new standards in product reliability
  26. 26. !!

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