Purchase for Africa Empowering Africa through Socially Conscious Buying The Whitaker Group

What is Purchase for Africa? Purchasing program of African-manufactured apparel for export to the U.S. to help reduce poverty. Provides HBCU students with choices to purchase African-manufactured apparel, including t-shirts, jeans and jackets, from campus stores. This single act of purchasing from African manufacturers will provide income, jobs, hope & opportunity -- to the poorest people of the world -- who live in Africa.

People Helping People Reduces Poverty in poorest countries in the world Creates socially conscious buying power among HBCUs on international level Maintains jobs for women workrkers caring for extended families, many infected with HIV/AIDS Stirs potential African student interest in attending HBCUs

Reduces Poverty in poorest countries in the world

Creates socially conscious buying power among HBCUs on international level

Maintains jobs for women workrkers caring for extended families, many infected with HIV/AIDS

Stirs potential African student interest in attending HBCUs

Why Should HBCUs Care? Africa is the only region of the world getting poorer HBCUs can help change this paradigm Propels HBCUs as key players in U.S. Trade Agenda Increases socially-conscious buying and potentially increases sales in campus stores

Africa is the only region of the world getting poorer

HBCUs can help change this paradigm

Propels HBCUs as key players in U.S. Trade Agenda

Increases socially-conscious buying and potentially increases sales in campus stores

African Americans’ Impressive Purchasing Power 2007 : $845 billion up 166% in 17 years (1990: $318 billion) 2012 : $1 trillion (projection) 1 African American Teenage Consumers: Spend almost $96 more than U.S. teens 2 ] “ Source : [1] University of Georgia’s Selig Center for Economic Growth www.magazine.org [2] Ibid (magazine.org)

Trade-Led Development in Africa Africa Growth & Opportunity Act (AGOA) AGOA is a preferential program allowing most all African products to be imported into U.S. without duties and quotas from 40 sub-Saharan countries. AGOA was designed to help create jobs and economic development in Africa 300,000 jobs created in Africa since 2000 $86.1 billion annual exports under AGOA African countries’ eligibility for AGOA is based on commitments to: Political Pluralism Rule of Law Workers Rights Success Stories: Lesotho and Uganda

Africa Growth & Opportunity Act (AGOA)

AGOA is a preferential program allowing most all African products to be imported into U.S. without duties and quotas from 40 sub-Saharan countries.

AGOA was designed to help create jobs and economic development in Africa

300,000 jobs created in Africa since 2000

$86.1 billion annual exports under AGOA

African countries’ eligibility for AGOA is based on commitments to:

Political Pluralism

Rule of Law

Workers Rights

Success Stories: Lesotho and Uganda

Success & Hope Lesotho & Uganda Ethnically Sewn – Ethically Worn Lesotho Apparel Industry 39,000 factory workers 85% women are heads of households supporting 5 extended family members Uganda Cotton Sector 52,000 involved in cotton production High quality organic cotton

Lesotho Apparel Industry

39,000 factory workers

85% women are heads of households supporting 5 extended family members

Uganda Cotton Sector

52,000 involved in cotton production

High quality organic cotton

Africa Needs You Build on Common Heritage Join in Fighting Poverty Create New Historical Footprint

Moving Forward Commit to increase African-made clothing in HBCU student stores by: 20% by 2010 Communicate directly with sourcing agents in Africa via Purchase for Africa program

Commit to increase African-made clothing in HBCU student stores by:

20% by 2010

Communicate directly with sourcing agents in Africa via Purchase for Africa program