How You Can Build aStory Factoryin Five Easy Steps<br />Sim Simeonov / @simeons<br />
Founding. Funding. Growing. Startups.<br />Shopximity<br />
unit of connection<br />unit of understanding<br />unit of sharing<br />Why stories?<br />
low-cost, repeatable,<br />inbound marketing<br />Why story factory?<br />
relevance + scarcity<br />1. Pick a theme<br />
simple + multi-channel<br />2. Create a template<br />
your data exhaust<br />external information<br />surveys<br />3. Get the data<br />
humans + machines<br />4. Produce the story<br />
share value<br />create heroes<br />5. Distribute<br />
@simeons<br />sim@shopximity.com<br />
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Build a Story Factory for Inbound Marketing in Five Easy Steps

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Build a Story Factory for Inbound Marketing in Five Easy Steps

  1. 1. How You Can Build aStory Factoryin Five Easy Steps<br />Sim Simeonov / @simeons<br />
  2. 2. Founding. Funding. Growing. Startups.<br />Shopximity<br />
  3. 3. unit of connection<br />unit of understanding<br />unit of sharing<br />Why stories?<br />
  4. 4. low-cost, repeatable,<br />inbound marketing<br />Why story factory?<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. relevance + scarcity<br />1. Pick a theme<br />
  10. 10. simple + multi-channel<br />2. Create a template<br />
  11. 11. your data exhaust<br />external information<br />surveys<br />3. Get the data<br />
  12. 12. humans + machines<br />4. Produce the story<br />
  13. 13. share value<br />create heroes<br />5. Distribute<br />
  14. 14. @simeons<br />sim@shopximity.com<br />
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