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Content definition checklist

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Use this checklist to check whether ideas for digital content are fully defined. …

Use this checklist to check whether ideas for digital content are fully defined.

It's OK to let "half-baked ideas" circulate freely in the idea gathering stage. You never know how they can spark the imagination. But before starting production it is good practice to aim for "complete ideas".

Missing something in the list? Please let me know.

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  • 1. CONTENT DEFINITION CHECKLIST 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Copyright © 2013 Sim D’Hertefelt – sim@kwintessens.be Audience, need Goal, purpose, desired change Theme, keyword, association Topic, spin, title, story Format, media, channel Style, tone of voice Source, visible author Interaction, call to action Spin-offs Promotion