Content definition checklist

544 views

Published on

Use this checklist to check whether ideas for digital content are fully defined.

It's OK to let "half-baked ideas" circulate freely in the idea gathering stage. You never know how they can spark the imagination. But before starting production it is good practice to aim for "complete ideas".

Missing something in the list? Please let me know.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
544
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content definition checklist

  1. 1. CONTENT DEFINITION CHECKLIST 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Copyright © 2013 Sim D’Hertefelt – sim@kwintessens.be Audience, need Goal, purpose, desired change Theme, keyword, association Topic, spin, title, story Format, media, channel Style, tone of voice Source, visible author Interaction, call to action Spin-offs Promotion

×