Charl R. Lee-Pearce
Product Manager, SMS&P, WPG
@simchabe, @seattleNP
Social Media – What’s Next…

Participate on social networking sites
• Focus on key social network hubs
• Invest in building these outposts with content
• Drive volume of followers/fans/views
• 4.5 million users • 140 million users • 71 million UUs/month
• 5-10,000 new accounts/day • 600,000 new accounts/day • More people watch monthly
than watch the SuperBowl

Join the Twitterati…
• Open your Twitter Account & Try it out
• Use M@M Social Media Directory to find MS twitter
accounts http://smdirectory
• Join the Microsoft Twitter Discussion Group alias
(twitter) to learn and share
• Find and attend a local Tweetup to meet local
Twitterati

Tweetup Week With Twitterati

Join the club…
• Join the MS Digital Marketing & Social Computing Alias’
• Digital Marketing at Microsoft
• Social Computing Discussion
• Social Computing for Business Discussion
• Attend a Digital Marketing class on Social Media (online or
in person)
• Digital Speed Conference
• Join your local Social Media Clubs & attend (or lead) an
event.
• SMC/SMCSeattle (Twitter/Facebook)
• www.Meetup.com

Read, Read, Read
• Microsoft Library (search SM, Forrester…)
• www.SlideShare.com
• Twitter links
• Social Media Bloggers

Favorite Bloggers…
Suggested Bloggers:
Stowe Boyd - http://www.stoweboyd.com/message/
Beth Kanter - http://beth.typepad.com/
bub.blicio.us - http://bub.blicio.us/
Brian Solis - http://www.briansolis.com/
Charlene Li - http://www.altimetergroup.com/
BuzzGain - http://www.buzzgain.com/
Doc Searls - http://blogs.law.harvard.edu/doc/
Chris Brogan - http://www.chrisbrogan.com/
Geoff Livingston - http://www.livingstonbuzz.com/blog/
David Armano - http://darmano.typepad.com/
Jennifer Leggio - http://blogs.zdnet.com/feeds
FutureWorks PR - http://www.future-works.com/
Jeremy Pepper - http://pop-pr.blogspot.com/
Guy Kawasaki - http://blog.guykawasaki.com/
Paul Gillin - http://paulgillin.com/
Jeremiah Owyang - http://www.web-strategist.com
PR-Squared - http://www.pr-squared.com/
Nicole Jordan - http://www.kickingsand.com/
Seth Godin - http://sethgodin.typepad.com/
PitchEngine - http://www.pitchengine.com/
Silicon Valley Watcher - http://www.siliconvalleywatcher.com/
Scobleizer - http://www.scobleizer.com/
Social Media Release - http://www.socialmediarelease.org/
Shel Holtz - http://blog.holtz.com/
Tara Hunt - http://www.horsepigcow.com/
Social Media Club - http://www.socialmediaclub.org/

Mash up Your Blog Feeds…
Simchabe’s Alltop Site)

Conferences …
• Attend SM Minds 1st Annual Microsoft Social Media
Summit (FY10)
• SXSW (South by South West), Austin, TX
• Web 2.0
• …

The End