Cb ppt


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Cb ppt

  1. 1. <ul><li>Submitted by- </li></ul><ul><li>Jatin Batra 062 </li></ul><ul><li>Simant Shekhar Das 032 </li></ul><ul><li>Nandan Chourasia 036 </li></ul>
  2. 2. Introduction <ul><li>Consumer survey about the Snacks industry </li></ul><ul><li>Snack sector which is largely unorganised </li></ul><ul><li>Questionnaire is prepared for 50 respondents </li></ul>
  3. 3. Objective <ul><li>To study the satisfaction level and </li></ul><ul><li>preferences of the public </li></ul><ul><li>To find out popular flavour and future expectations from the product </li></ul><ul><li>To analyse the data in detail and make meaningful conclusions </li></ul>
  4. 4. Company Profile <ul><li>Pepsi Foods Ltd. known as Frito Lays India ltd. produces India’s largest snack food Manufacture brand including Ruffles, Hostess, Cheetos and Uncle chips </li></ul><ul><li>Founded in 1938 , later in 1965 it came under the marketing division of Frito lays of the Pepsi Foods </li></ul><ul><li>Company has been constantly experimenting with flavours according to the consumer’s liking </li></ul><ul><li>In the branded market Frito Lays has 45% , followed </li></ul><ul><li>by Haldiram 27%,and ITC 16% </li></ul>
  5. 5. The first objective of the research project is concerned with finding out what Percentage of people likes to eat CHIPS . Out of 50 respondents 49 like to While 1 don’t. YES 98% NO 2%
  6. 6. Our second objective is concerned with finding out which snacks they preferred. CHIPS 34% BISCUITS 22% NAMKEEN 14% BUJIA 22% OTHERS 8%
  7. 7. The third objective was to analyze the preference of chips by the people . YES 84% NO 16%
  8. 8. Fourth objective was to find out how which time of the day you prefer the Most. MORNING 16% AFTERNOON 14% EVENING 64% NIGHT 14%
  9. 9. The fifth objective was to analyze the reasons for the popularity of the most preferred chips . HALDIRAM 6% UNCEL CHIPS 10% LAYS 82% BINGO 2%
  10. 10. Sixth objective was to find out how which flavor of lay’s chips people like the Most. AMERICAN FLAVOUR 10% PLAIN SALT 8% TANGY TOMATO 60% CHAT STREET 22%
  11. 11. Our seventh objective was to find out which all places do the people consume lay’s chips most. COLLEGES 62% RAILWAY STATION 16% PUBLIC PLACE 10% BUS STOP 12%
  12. 12. The eighth objective was to find what compels them to buy lay’s chips .
  13. 13. Ninth objective was to find out how people rate the lay’s chips. EXCELLENT 26% GOOD 52% AVERAGE 22%
  14. 14. The tenth objective was to analyse which size of lay’s chips people generally prefer the most. LARGE 10% MEDIUM 52% SMALL 38%
  15. 15. The eleventh objective of the research project is concerned with finding out how often people consume lay’s chips. VERY OFTEN 22% OFTEN 24% SOMETIMES 40% RARELY 14%
  16. 16. Our twelth objective was to find out who all in respondent’s family prefer lays chips. ALL 60% CHILDREN 36% PARENTS 4% GRANPARENTS 0%
  17. 17. The thirteenth objective was to find the opinion about the lay’s market position in the cumulative market. YES 92% NO 6% CAN’T SAY 4%
  18. 18. Fourteenth objective was to find out the opinion of the people as they need lay’s chips in some more flavor. YES 84% NO 16%
  19. 19. Our fifteenth objective is concerned with the sources of information regarding lay’s chips. ADVERTISING 68% LIVE DEMONSTRATION 4% RETAIL OUTLETS 14% HOME SHOPPING 14%
  20. 20. Our sixteenth and last objective was concerned people opinion about the health. We asked do lays is a junk food. YES 58% NO 42%
  21. 21. Conclusion <ul><li>Survey conducted is useful for getting the consumer opinion </li></ul><ul><li>Potato chips is a popular product in the snacks industry </li></ul><ul><li>Rating is good of the product amongst the consumers </li></ul><ul><li>People are happy with the range of flavours and expect few more in the future </li></ul>
  22. 22. Recommendations <ul><li>Make the product heatlhy by adding nutrious ingredients </li></ul><ul><li>Introduce new flavours and different packaging styles </li></ul><ul><li>Increase the brand’s promotion focussing to make the product reach out to all classes of consumers </li></ul>