Red Bull

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Red Bull

  1. 1. Simona Grigalaityte
  2. 2. <ul><li>Company </li></ul><ul><li>Product </li></ul><ul><li>Target Audience </li></ul><ul><li>Marketing Consept </li></ul><ul><li>Events </li></ul>Agenda
  3. 3. Red Bull company’s history <ul><li>Dietrich Mateschitz </li></ul><ul><li>1984 – “Red Bull” founded </li></ul><ul><li>1987 – Started selling </li></ul><ul><li>2010 – No.1 energy drink </li></ul><ul><li> in the world </li></ul>
  4. 4. Red Bull ingredients <ul><li>Taurin e </li></ul><ul><li>Glukoronolakton </li></ul><ul><li>Caf f ein e </li></ul><ul><li>B – group v itamins </li></ul>
  5. 5. Red Bull benefits <ul><li>Increases performance </li></ul><ul><li>Increases concentration </li></ul><ul><li> and reaction speed </li></ul><ul><li>Improves the emotional </li></ul><ul><li> status </li></ul><ul><li>S timulates metabolism </li></ul><ul><li>I mproves vigilance </li></ul>
  6. 6. Red Bull benefits : it’s suitable for everybody <ul><li>Students </li></ul><ul><li>Athletes </li></ul><ul><li>Drivers </li></ul><ul><li>Even for vegetarians </li></ul><ul><li>Upper-level managers </li></ul><ul><li>Lower-level managers </li></ul><ul><li>D ynamic and active peoples </li></ul>
  7. 7. <ul><li>“ Red Bull” energy drink does what it says : no lies ! </li></ul>Red Bull benefits : promised effect Wings for You!
  8. 8. Red Bull benefits : free of <ul><li>G luten free </li></ul><ul><li>V egan free </li></ul><ul><li>W heat free </li></ul><ul><li>D airy f ree </li></ul>
  9. 9. Red Bull benefits : Conform all laws <ul><li>“ Red B ull” even conformed in: </li></ul><ul><li>Halal </li></ul><ul><li>Kosher </li></ul>
  10. 10. Red B ull marketing concept <ul><li>Spend 35% of profit to: </li></ul><ul><li>Advertising </li></ul><ul><li>Athlete sponsorship </li></ul><ul><li>Sponsorship for extreme sports </li></ul><ul><li>Special events </li></ul><ul><li>Red Bull Communication Center </li></ul><ul><li>Cultural activities for youths </li></ul>
  11. 11. Red B ull marketing concept : Sales Off Premise %65 On Premise %35 ( market, kiosks … ) (cafes, b a r’s , ho tel s, canteens , r estaurant s … )
  12. 12. <ul><li>ADVERTISING </li></ul><ul><li>Red Bull revitalizes body and mind . </li></ul><ul><li>“ Red Bull Gives You Wings !!” </li></ul>Red B ull marketing concept : Advertising
  13. 13. <ul><li>B.A.S.E jump er Felix Baumgartner </li></ul><ul><li>F1 & Scuderia Toro Rosso </li></ul><ul><li>MotoGP </li></ul><ul><li>Austrias soccer team </li></ul><ul><li>Amer ican p rofessional </li></ul><ul><li>s occer l eague </li></ul>Red B ull marketing concept : Sponsorship
  14. 14. Red B ull marketing concept : Clasiffication Sport s Fl ugtag, Cliff Diving, X-Figters, Airrace, Crashed Ice, Soap Box Race . Cultural BC-One, Art of the Can, M usic , Dan ce , concerts and part ies. Special Events
  15. 15. Special events
  16. 16. Red B ull marketing concept : Cultural <ul><li>Red Bull Music Academy </li></ul><ul><li>Red Bull Illume </li></ul><ul><li>Red Bull Art of the Ca n </li></ul>
  17. 17. Red B ull marketing concept : Communication center <ul><li>Med ia relationship </li></ul><ul><li>Production and Publications </li></ul><ul><li>Internet </li></ul><ul><li>Editorial News </li></ul><ul><li>Corporate Communications </li></ul>
  18. 18. Charge your battery !
  19. 19. Don’t hesitate take Red B ull wings and fly away from tiredness !

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