Your Library 2.0

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Presentation on how libraries can use social media in their work, delivered at the International Young Librarians Academy, Latvia, August 2012.

Presentation on how libraries can use social media in their work, delivered at the International Young Librarians Academy, Latvia, August 2012.

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  • Your users – we’ll talk about how to reach out to them using social media and blogs.
  • An example of good social media usage
  • Well-planned online advocacy campaign

Transcript

  • 1. Your Library 2.0Young Librarians Academy August 2012
  • 2. Web 2.0• Services• Content created by users• User participation• Social media, blogs
  • 3. Library 2.0• User-centered• Multi-media experience• Socially rich (IM, wikis, blogs)• Communally innovative
  • 4. Your Tools• Facebook (pages, events)• Twitter (#hashtags)• YouTube• Blogs (others’ and your own)• Local social networks – www.odnoklassniki.ru – www.vk.com• Social networks about reading and libraries – www.goodreads.com – www.librarything.com• …
  • 5. Choose Your Tools• Your goal?• Your target audience?• Your message?• The right tool(s) and activities – Where is your target audience? – What is interesting and attractive to them? – What do you want them to think, know and feel?
  • 6. Who Uses It?Data source: www.socialbakers.com
  • 7. Measure Your Success• www.hootsuite.com social media tools and stats• www.bit.ly count your clicks• Facebook Insights for Pages Facebook’s built-in statistics tool
  • 8. A Social Library• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary) – Cares about target audience – Sets goals – Fun!
  • 9. Online Advocacy• Iasi Country Library, Romania – Iasi Country Library Deserves a Home advocacy campaign using social media – Goal: finding a proper home for the library – Inspiration: Matt Harding (www.wherethehellismatt.com) – Tools used: • Blogs (biblioteciiesene.wordpress.com) • Facebook • Flickr • YouTube
  • 10. Want More Inspiration?• The Librarian in Black www.librarianinblack.net/librarianinblack/• The Shifted Librarian www.theshiftedlibrarian.com• Letters to a Young Librarian letterstoayounglibrarian.blogspot.com• #libchat every Wednesday on Twitter
  • 11. Thank You!• Silvina Furnadzhieva Portal Specialist Glob@l Libraries – Bulgaria• www.facebook.com/silvina.furnadzhieva• www.twitter.com/silvina_g• www.glbulgaria.bg• s.furnadzhieva@glbulgaria.net silvina@silvina-bg.com