Your Library 2.0Young Librarians Academy      August 2012
Web 2.0•   Services•   Content created by users•   User participation•   Social media, blogs
Library 2.0•   User-centered•   Multi-media experience•   Socially rich (IM, wikis, blogs)•   Communally innovative
Your Tools•   Facebook (pages, events)•   Twitter (#hashtags)•   YouTube•   Blogs (others’ and your own)•   Local social n...
Choose Your Tools•   Your goal?•   Your target audience?•   Your message?•   The right tool(s) and activities    – Where i...
Who Uses It?Data source: www.socialbakers.com
Measure Your Success• www.hootsuite.com social media tools and stats• www.bit.ly count your clicks• Facebook Insights for ...
A Social Library• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary)  – Cares about target audience  – Se...
Online Advocacy• Iasi Country Library, Romania  – Iasi Country Library Deserves a Home    advocacy campaign using social m...
Want More Inspiration?• The Librarian in Black www.librarianinblack.net/librarianinblack/• The Shifted Librarian www.thesh...
Thank You!• Silvina Furnadzhieva  Portal Specialist  Glob@l Libraries – Bulgaria•   www.facebook.com/silvina.furnadzhieva•...
Your Library 2.0
Your Library 2.0
Your Library 2.0
Your Library 2.0
Your Library 2.0
Your Library 2.0
Your Library 2.0
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Your Library 2.0

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Presentation on how libraries can use social media in their work, delivered at the International Young Librarians Academy, Latvia, August 2012.

Published in: Education, Technology
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  • Your users – we’ll talk about how to reach out to them using social media and blogs.
  • An example of good social media usage
  • Well-planned online advocacy campaign
  • Your Library 2.0

    1. 1. Your Library 2.0Young Librarians Academy August 2012
    2. 2. Web 2.0• Services• Content created by users• User participation• Social media, blogs
    3. 3. Library 2.0• User-centered• Multi-media experience• Socially rich (IM, wikis, blogs)• Communally innovative
    4. 4. Your Tools• Facebook (pages, events)• Twitter (#hashtags)• YouTube• Blogs (others’ and your own)• Local social networks – www.odnoklassniki.ru – www.vk.com• Social networks about reading and libraries – www.goodreads.com – www.librarything.com• …
    5. 5. Choose Your Tools• Your goal?• Your target audience?• Your message?• The right tool(s) and activities – Where is your target audience? – What is interesting and attractive to them? – What do you want them to think, know and feel?
    6. 6. Who Uses It?Data source: www.socialbakers.com
    7. 7. Measure Your Success• www.hootsuite.com social media tools and stats• www.bit.ly count your clicks• Facebook Insights for Pages Facebook’s built-in statistics tool
    8. 8. A Social Library• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary) – Cares about target audience – Sets goals – Fun!
    9. 9. Online Advocacy• Iasi Country Library, Romania – Iasi Country Library Deserves a Home advocacy campaign using social media – Goal: finding a proper home for the library – Inspiration: Matt Harding (www.wherethehellismatt.com) – Tools used: • Blogs (biblioteciiesene.wordpress.com) • Facebook • Flickr • YouTube
    10. 10. Want More Inspiration?• The Librarian in Black www.librarianinblack.net/librarianinblack/• The Shifted Librarian www.theshiftedlibrarian.com• Letters to a Young Librarian letterstoayounglibrarian.blogspot.com• #libchat every Wednesday on Twitter
    11. 11. Thank You!• Silvina Furnadzhieva Portal Specialist Glob@l Libraries – Bulgaria• www.facebook.com/silvina.furnadzhieva• www.twitter.com/silvina_g• www.glbulgaria.bg• s.furnadzhieva@glbulgaria.net silvina@silvina-bg.com
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