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01.2011 | Research proposalCommunication processas a collective experienceSilvia SchiauliniPhD candidate in Design sciencesSchool of Doctorate StudiesIUAV University of Venicesilviadots@gmail.com mailsilvia_schia skypesilviaschiaulini linkedin
01.2011 | Research proposalCommunication processas a collective experience Index 0. Research field 1. Context 2. Open questions 3. Research theme 4. Scientific hypothesis 5. Working hypothesis 6. References 7. Timing
1. ContextCommunication design today:new directions and changes
1. ContextCommunication design today:new directions and changesNew mediaA lot has to be explored in the web2.0 potentiality. Most of the contentsare displayed in a traditional mise enpage. We have to develop skills andtools that take advantage from thisparticipatory new type of communi-cation, and we have to face it withawareness.
1. ContextCommunication design today:new directions and changesNew media Project characteristicsA lot has to be explored in the web Few common characteristics have2.0 potentiality. Most of the contents been emerging in communication de-are displayed in a traditional mise en sign projects in these last years:page. We have to develop skills and • self initiated project, in contrast totools that take advantage from this commissioned onesparticipatory new type of communi- • the usage of a more local and politicalcation, and we have to face it with language opposed to a global oneawareness. • base research, not commercial • collaboration as a key concept be- tween different studios, co-production • Open source and creative commons
1. ContextCommunication design today:new directions and changesNew media Project characteristics Call for responsibilityA lot has to be explored in the web Few common characteristics have The increasing number of manifestos2.0 potentiality. Most of the contents been emerging in communication de- could be seen as an evident conse-are displayed in a traditional mise en sign projects in these last years: quence or answer to the call for re-page. We have to develop skills and • self initiated project, in contrast to sponsibility that is involving the com-tools that take advantage from this commissioned ones munity.participatory new type of communi- • the usage of a more local and politicalcation, and we have to face it with language opposed to a global one At the same time the trend of newawareness. • base research, not commercial master degrees, workshops and sym- • collaboration as a key concept be- posiums is to focus on the theme of tween different studios, co-production Design for the social change. • Open source and creative commons * 2000 First Things First update * 2000 Bruce Mau’s Incomplete Manifesto for Growth * 2001 AIAP, disegno etica e comunicazione * 2001 Socialist Designer’s Manifesto * 2002 First Declaration of the St. Moritz Design Summit * 2004 The Free Culture Manifesto * 2006 The Public Role of the Graphic Designer * 2006 Owner’s Manifesto, The Maker’s Bill of Rights * 2008 Metahaven, White Night Before A Manifesto * 2009 The Repair Manifesto from Platform21
1. ContextCommunication design today:new directions and changesNew media Project characteristics Call for responsibility Professional blur and new opportunityA lot has to be explored in the web Few common characteristics have The increasing number of manifestos As boundaries between disciplines2.0 potentiality. Most of the contents been emerging in communication de- could be seen as an evident conse- are more and more blur and profes-are displayed in a traditional mise en sign projects in these last years: quence or answer to the call for re- sionists are more and more hyperspe-page. We have to develop skills and • self initiated project, in contrast to sponsibility that is involving the com- cialization, few new figure are needed.tools that take advantage from this commissioned ones munity. These are the ones which had the abil-participatory new type of communi- • the usage of a more local and political ity to keep a multidisciplinary projectcation, and we have to face it with language opposed to a global one At the same time the trend of new on going, coordinating authorities,awareness. • base research, not commercial master degrees, workshops and sym- professionists of the connection. • collaboration as a key concept be- posiums is to focus on the theme of tween different studios, co-production Design for the social change. • Open source and creative commons * 2000 First Things First update * 2000 Bruce Mau’s Incomplete Manifesto for Growth * 2001 AIAP, disegno etica e comunicazione * 2001 Socialist Designer’s Manifesto * 2002 First Declaration of the St. Moritz Design Summit * 2004 The Free Culture Manifesto * 2006 The Public Role of the Graphic Designer * 2006 Owner’s Manifesto, The Maker’s Bill of Rights * 2008 Metahaven, White Night Before A Manifesto * 2009 The Repair Manifesto from Platform21
2. Open questionsNew mediaShould weconsider the webas an enemyof vis-à-viscommunicationor as a toolof universalcommunication?
2. Open questionsNew media Project characteristicsShould we Creative commons:consider the web you are what youas an enemy share or you looseof vis-à-vis what you share?communicationor as a toolof universalcommunication?
2. Open questionsNew media Project characteristics Call for responsibilityShould we Creative commons: Will contemporaryconsider the web you are what you designers be theas an enemy share or you loose catalysers ofof vis-à-vis what you share? changement?communicationor as a toolof universalcommunication?
2. Open questionsNew media Project characteristics Call for responsibility Professional blur and new opportunityShould we Creative commons: Will contemporary Are we ready toconsider the web you are what you designers be the share the designeras an enemy share or you loose catalysers of authorship with theof vis-à-vis what you share? changement? audience?communicationor as a toolof universalcommunication?
3. Research themeCommunication processas a collective experienceWe are living a key moment for The possible error for designers is to The communication process has acommunication design, these are believe their profession as a rescuer duality in its own nature. We have tojust some of the questions we are for our time. go back to the initial conditions andsupposed to answer in a short time. Nico Macdonald in a paper for New do our work in responding to peopleThere’s a growing community on the DesignRevue, asks himself Can de- needs again.web and on magazines who is busy signers save the world? (and shouldin understanding where the futurecommunication will lead us. they try?) . One man or one profession will not New and moreNew moments of discussion are change our reality in a better one, this could happen only by means of significant waysspreading also in other fields as a common effort. in communicationin consumes, ecology, politics andadministration. It seems we’re making could be founda step away from passivity. by sharing the process itself. Nico Macdonald, Can designers save the world? (and should they try?), New Design, n° 6, September/October 2001.
4. Scientific hypothesisThe elaboration process ofcommunicative artefacts could takeadvantage form a participative designprocess.
5. Working hypothesisCommunication processas a collective experienceResearch section Experimental sectionSocial communication tools and media Research of funds and promoting boardHistorical analysis of social communication Definition of territorial areaCollective communication projects: ‘60 in China and Europe Creation of a working groupCase study (one for each decade 70/80/90) Definition of the themeAnalysis of UN Agenda21 action plan (2002) Design proposalsStrategies and form of activism Development of the projectWeb 2.0: the appearance of virtual participative communication Expanded group testThe influence of new media on the collective thought Activity workbookOpen source and creative commons Publication (on line/on street/on paper)Definition of co-design and its techniquesContemporary case study
6. ReferencesPeople: contacts to developAnna Carola Freschi Ann Thorpe Liz Sanders Anne BushAnna Carola Freschi is an Assistant Ann Thorpe is pursuing research on Liz Sanders is the founder of Make-Professor of Sociology at the Univer- cultural aspects of sustainable design, Tools, a company that explores new Susan Szenasysity of Bergamo and at the University underpinned by theories of human spaces in the emerging design land-of Florence where she teaches Infor- needs, sustainable consumption and scapes. She has practiced co-design- John Thackaramation Society and Social Change. design process and practice. Her work ing across all the design disciplines.She also coordinates the Forms of the grows out of research she conducted Her current focus is on bringing par- Alastair Fuad-LukePolitical in the Network Society sec- for her book The Designer’s Atlas of ticipatory, human-centered designtion of CIUSPO, the inter-university Sustainability and embraces economic thinking and co-creation practices to Charles Leadbeaterpolitical sociology centre based in and cultural elements of sustainabil- the challenges we face for the future.Florence. She has published books ity, along with ecological ones. She is Sanders speaks about and offers BGV Nightschooland articles on local governance, dig- particularly interested design activism learning experiences in human-cen-ital movements and culture, and local and in the role of digital economies tered design research and innovation Michael Bierutinstitutional e- democracy initiatives. and information networks in sustain- for clients, colleagues and students able design. around the world. She has a Ph.D. in William DrenttelLa società dei saperi. Reti virtuali e Experimental and Quantitative Psy-partecipazione sociale, Roma, Carocci, http://designactivism.net chology and a B.A. in both Psychology Jessica Helfand2002, pp. 197. and in Anthropology. François JégouDemocrazia elettronica e partecipazi- http://maketools.comone al tempo del neoliberismo, inTestimonianze. Galassia Internet,n. 452, pp. 78-86, 2007.
6. ReferencesRevue and websiteWebsite and blog Revuehttp://designobserver.com Design Issueshttp://opencollaboration.wordpress.com Aiga Journal of Graphic Designhttp://notesondesign.net Eyehttp://dextersinister.org Printhttp://interactions.acm.org Baselinehttp://designactivism.net Design quarterlyhttp://maketools.com Progetto graficohttp://sustainable-everyday.net Information Design Journalhttp://collaborativeconsumption.com Blueprinthttp://good.is/departments/transparency Itemhttp://poptech.org Adbustershttp://livinglabproject.org Good Magazinehttp://instructables.comhttp://owela.vtt.fihttp://propublica.orghttp://massivechange.comhttp://slowdesign.orghttp://socialdesignsite.comhttp://threetreesdontmakeaforest.org
6. ReferencesToday bibliographyEternally Yours Time in Design,010 Publisher, Rotterdam 2004susitainability, long now, futurescenario, objects life, consumption,future, nostalgia
Umberto Eco,Opera aperta,Bompiani, Milano 1962.indeterminazione, artecontemporanea, apertura al pubblico,interazione, importanza del fruitore,casualità, linguaggi, esperienza
Gianfranco Morelli,L’amara vittoriadel situazionismo,BSF Edizioni, Pisa 1996.Internationale Lettriste:[...] un lavoro collettivo aperto a piùgente possibile che nella ricercaartistica trovi l’espressione atta acambiare le abitudini degli uomini.
Yona Friedman,Utopie realizzabili,Quodlibet, Macerata 2003.L’ipotesi del gruppo critico come puntodi partenza per un’ecologia sociale.L’utopia come antiutopia, lacomunicazione generalizzata comeanticomunicazione sono, forse i segnidistintivi della nostra epoca.
Manuel Castells (da una lezione di),Saperi e poteri,Informazione e culturanella network society,Egea, Milano 2008.comunicazione e potere,mezzi di autocomunicazione di mas-sa, mass media, rete libera,media come spazio
Anna Carola Freschi,La società dei saperi,Reti virtuali e partecipazione sociale,Carrocci, Roma 2002.reti civiche e partecipazione sociale,nuove reti e partecipazione virtuale,nuove tecnologie disuguaglianze eopportunità, impegno civile, nuoveforme di mobilitazione
Naomi Kelin,No Logo,Bur, Milano 2010.comunicazione politica, campagnaObama, ripresa dello spazio pubblico,interferenze culturali, attivismoantiaziendale, antimarketing
David B. Berman,Do good design,how design can change the world,AIGA design press, 2009.communication design, femaleimage in ad, brand literacy,overconsumption, manifesto,social responsability.
Jaques AttalÍ,Breve storia del futuro,Fazi editore, Roma 2007.Previsioni del futuro: all’iperimperoe all’iperconflitto seguiràl’iperdemocrazia basata su una nuovaeconomia detta relazionale.Si creerà un rapporto nuovo con laproprietà intellettuale, che non potràpiù essere assoluta ma dovrà esserecondivisa con il complesso dell’umanità,in quanto necessaria alla creatività diciascuno.
Pekka Himanen,L’etica hacker e lo spirito dell’etàdell’informazione,Feltrinelli, Milano 2001.concezione del lavoro comeattività gratificante, gratuitàdella condivisione del sapere,collaborazione, sopravvivenza - vitasociale - intrattenimento
Steven Heller, Véronique Vienne,Citizen Designer, Persperctives ondesign responsability,Allworth press, New York 2003.design philosophy, social aspects,design history, responsability,interview
Alastair Fuad-Luke,Design activism, beautifulstrangeness for a sustainable world,Earthscan, London 2009.activism strategies, history of design,co-design, eco-design, mapping thediscipline, innovation, product design,design exploration
AAVV,Did someone say participate?An atlas of spacial practice,Mit Press, Cambridge 2006.relationship professionist/amateur,new disciplines, new media, audienceparticipation, design critics,
7. TimingI wish I…next steps.February-March April-May June-July September >Opening a blog on my thesis project. Historical research (continuation) Contemporary research Rielaboration of the collected Public utility design and the First materials.Call for paper for The 2011 Design grafic design biennal in Italy. Interview to:History Society International Confe- People: Giovanni Lussu, Gianfranco Bethnal Green Ventures Nightschool Future step definition and startingrence on Design activism Torri, Elena Green, Elisabetta Ognibe- project Bethnal Green Ventures is a point for the experimental phase.(From the tazebao to youtube). ne, Albe Stainer. practical school for people who want to use the web and mobile technologyHistorical research (start) to change stuff that really matters:Documentation and interview on the from health care and education tolettrist and situationist work in the employment and energy creation.‘70 in Paris. Interview to some of themembers of the collective Grapus and Thinkpublic social design agencyRobert Massin. Thinkpublic are an agency focused on using design to improve service experiences in the public sector. They achieve this by working with service providers and the general public to gain understanding of how their services and experiences could be improved.