Nsw Public Sphere1: Video for Politicians and Government

738 views

Published on

These are my slides for the Hon Penny Sharpe's first NSW Public Sphere event. I talk about the importance of video as part of an online engagement platform both for politicians and government agencies. There are statistics on how many Australian politicians have a YouTube channel, how many channel/video views we have, I look at the situation in NSW for politicans and government with video, and I point out that there are new open standards and open platforms that can be used.

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
738
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nsw Public Sphere1: Video for Politicians and Government

  1. 1. Video for Politicians and Government Dr Silvia Pfeiffer Vquence Pty Ltd For NSW Public Sphere #1
  2. 2. 1. Politicians, Elections, Transparency and Video
  3. 3. US politicians on YouTube
  4. 4. The Obama Election (1)  80 staffers on new media  raised $500M of $750M online  most donations under $100  $8M spent online - pales in comparison to TV spending  large youth turn-out
  5. 5. The Obama Election (2)  1819 videos, 100M views vs. 332 videos, 25M views McCain  max views: 7,931,385 (Dance on The Ellen Degeneres Show)  large diversity of videos  35% of population watched online videos
  6. 6. Daily Video views according to TubeMogul
  7. 7. YouTube contributed to Obama’s victory through clever, youth-oriented, personal, and meaningful videos, which energized a large grass-roots movement and turned indifferent citizens into engaged citizens that cared to vote.
  8. 8. Austr. Politicians on YouTube  204 politicians in House and Senate  only 31 have a YouTube channel = 15%  max channel views:  16,134 (Kevin Rudd) eq. 230K US views  11,063 (Bob Brown)  max video views:  32,713 (Kevin Rudd - Website intro)  10,461 (Christine Milne - Ice melt)
  9. 9. Senator Kate Lundy Blog central site Videos support other efforts Videos on YouTube (13) & Vimeo (39) 45% increase time spent on site
  10. 10. NSW Politicians on YouTube  Legislative assembly: 7 out of 93 (8%)  Legislative council: 3 out of 42 (7%)  41% of NSW population is on broadband = 2.87M potential
  11. 11. Open Source/Stds Video  Metavid: Video archive of the US Congress  HTML5 <video>  Ogg Theora  Annodex
  12. 12. 2. Government, Transparency and Video
  13. 13. US government on YouTube
  14. 14. FEMA: Fed. Emergency Mgmt Agency Aim: reduce the loss of life and property and protect the Nation 163 on site, 190 on YT
  15. 15. US Department of State 1532 videos on state.gov 130 on YouTube
  16. 16. NASA 326 videos on YT 333 on nasa.gov Part of Site
  17. 17. Austr. Gov. YT channels  AusGovDBCDE (18)  DeptEnvironment (19)  NTGovernment (2)  Cityofsydney (33)  AirForceHQ (103)  AustWarMemorial (16)  AustFilmCommission (11)  DefenceJobsAustralia (16)  ChildSupportAgencyAu (10)  NationalGalleryAus (6)
  18. 18. CSIRO & CSIRO publishing 39 videos 42 videos http://www.csiro.au/ http://www.publish.csiro.au/ Vodcast random formats
  19. 19. AGIMO: Using YouTube + ease of use + cost effectiveness + established audience + embedding + captions
  20. 20. Agimo: YouTube Risks - Terms of Use: potential unreliability - Terms of Use: reproduction license - Outages and maintenance schedules - branding & click-through on each video - Implied endorsement of 3rd party - Unfair competitive advantage
  21. 21. NSW video vault trial  central video repository  online publication  “YouTube for government”  open source system  service provided by government for government
  22. 22. What determines success?  Clear goals  Honesty  Focus on people  Continuous experimentation  Continuous measurement  Top-level commitment

×