Your SlideShare is downloading. ×
Launch VQmetrics
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Launch VQmetrics

617
views

Published on

Slides used in Vquence's VQmetrics launch 19th March 2009. Vquence provides technology and consultancy on social video, which is video published through social networks. In particular, the VQmetrics …

Slides used in Vquence's VQmetrics launch 19th March 2009. Vquence provides technology and consultancy on social video, which is video published through social networks. In particular, the VQmetrics SaaS system helps customers keep track of their videos across multiple sites and aggregate/segment results appropriately.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
617
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Welcome to the launch of
  • 2. • CEO • PhD in Multimedia, Germany • 7 yrs Multimedia Science Leader, CSIRO • W3C Invited Expert New Online Media Standards • Mozilla Video Accessibility Expert
  • 3. • CTO • Expert highly available and scalable infrastructure • Co-Founder and R&D Manager Bulletproof Networks
  • 4. • Founded 2006 • Video in social networks • Technology • Know-How
  • 5. Demo
  • 6. Social video why we care
  • 7. 50 times more likely to rank on the first page According to Forrester, Jan 2009
  • 8. Top 10 Social Websites Most visited social 1. YouTube websites Jan 2009 2. MySpace 3. Facebook 4. Bebo 5. Black Planet 6. Tagged 7. Imeem 8. Hi5 9. Orkut 10. Digg According to Ranking.com
  • 9. Australia in 2008 • 0.32% of world population • 1.3% of online world population • 2.6% of video uploads to YouTube • Over 3M unique monthly views
  • 10. According to Hitwise, Apr 2008 Hitwise,
  • 11. YouTube channel
  • 12. Video Video Wall Channel Carousel Mosaic Video SEO Contests Publishing Sponsored Embeddable Videos Playlists
  • 13. Promoted Companion Videos Banners InVideo InStream Overlays Ads Advertising Partner Homepage Program Ad
  • 14. Viral Videos
  • 15. widespread popularity
  • 16. Recent Viral Ad
  • 17. Viral Video Ads • TVC • Short-form, funny • Competition • Dark viral video • Long-form, short-film-style
  • 18. TVC
  • 19. Top 5 TVC on YouTube
  • 20. Funny short-form Launched on 14th January +3 outtakes
  • 21. Case study: Durex 2.3M views top copy 35 copies on YT copies on 20 other sites
  • 22. According to Viral Video Chart, 16th Marc 2009
  • 23. According to Google Insights, 16th March 2009
  • 24. Competition
  • 25. Case Study: Best Job in the World 35K applications > 200 countries $1.7M global marketing strategy >$70M worth of publicity
  • 26. 156K views on ad 241K views on islands video
  • 27. Dark viral
  • 28. Case Study: Man in the Jacket 200K views 1,071 comments 6 video responses 120% increase in Witchery Website views in first week
  • 29. “Coming Clean” Witchery follow-on • 43K views • 101 comments
  • 30. Sins to avoid 1. Be dishonest - pretend you’re not advertising 2. Underestimate the intelligence of your audience 3. Tell consumers instead of engage 4. Do what everyone else is currently doing, e.g. video contest
  • 31. Another dark viral Launched on 7th Jan exposed within a few days 150 blogs
  • 32. Long-form ad
  • 33. Case Study: Pantene Chrysalis Launched in September 2008 Thai TVC “Shine” Across 8 social video sites A dozen copies on YouTube Main has 405K views, 160K from others 178K on Metacafe 36K on Yahoo Video
  • 34. In Summary every stage of your campaign
  • 35. Research consumer & media insights
  • 36. Strategic Plan timing, impact & cost
  • 37. Implementation seeding & video SEO
  • 38. Promotion optimising impact
  • 39. Monitoring statistics, control & reports
  • 40. Questions? silvia.pfeiffer@vquence.com