UX?!
Swapsee Breakfast
@silviacalvet
What
is

U
Overall
Satisfaction
Perception
!

Why
some

fail
You
are
Customer
‣Lack of understanding of user needs:
‣Organisations do not focus in Customers…
Organisations work around the product not
...
!

Who
can
design

UX?
The UX Designer

► https://vimeo.com/19131028
!

Remember…
You
are
Customer
!

A

Secret
So
’UX’
is also an
organizational &
personal
Attitude
START
thinking about

your Customers

NOW
Thank You

!
!

@silviacalvet
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What is UX - BCNin Breakfast

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What lies behind the words User Experience? The term is fairly self explanatory but 'the next big thing in design' as it's been called in numerous articles, blogs and publications has more to it than what's apparent...

>Interview related: http://swapsee.com/es/blog/swapsee-interview-meet-silvia-calvet-user-experience-expert-147.html

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What is UX - BCNin Breakfast

  1. 1. UX?! Swapsee Breakfast @silviacalvet
  2. 2. What is U
  3. 3. Overall Satisfaction Perception
  4. 4. ! Why some fail
  5. 5. You are Customer
  6. 6. ‣Lack of understanding of user needs: ‣Organisations do not focus in Customers… Organisations work around the product not the Customer: affects processes, KPI, strategies ‣Fragmented organisation… Fragmented experiences ‣UI is not UX ‣Design in the vacuum
  7. 7. ! Who can design UX?
  8. 8. The UX Designer ► https://vimeo.com/19131028
  9. 9. ! Remember…
  10. 10. You are Customer
  11. 11. ! A Secret
  12. 12. So ’UX’ is also an organizational & personal Attitude
  13. 13. START thinking about your Customers NOW Thank You ! ! @silviacalvet

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