How many times have you ever considered that the Client (or the departments of your organization) are also the USErs of the site, app or service that you are designing? How do you approximate your …
How many times have you ever considered that the Client (or the departments of your organization) are also the USErs of the site, app or service that you are designing? How do you approximate your projects? What happens when the UX team 'disappears' at the end of the project?
Think it twice and make your clients co-work with you. They are not the enemy: help them to understand basic UX stuff, make them work for you analyzing designing and creating the deliverables. And there are other benefits: open communication results form this approximation, learning and sharing, and more win2win relationships.
In this session I’ll share how to convert demanding and grumblers clients/departments and specialists into a members of the UX design team. Let them identify necessities, define the strategy and design the solutions. You can apply this solution in internal projects or with your customers. How? Stop evangelization and get people into action creating UX deliverables with you, let them discover the power of UX tools like Personas in their own skin.
Call me lazy, but I like to make my clients work with me. The solution is usually in their hands, so working together in collaborative workshops we create deliverables that will help us to set the basics of the system, and for them will guides to create content, courses and other materials but having on mind their final end-users. Maybe this approximation does not give the best deliverables, but the result is a better understanding of usability inside the organization, more respect to our profession, and more importantly - more people happy.