Take your clients into your UX team & let them design

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How many times have you ever considered that the Client (or the departments of your organization) are also the USErs of the site, app or service that you are designing? How do you approximate your …

How many times have you ever considered that the Client (or the departments of your organization) are also the USErs of the site, app or service that you are designing? How do you approximate your projects? What happens when the UX team 'disappears' at the end of the project?

Think it twice and make your clients co-work with you. They are not the enemy: help them to understand basic UX stuff, make them work for you analyzing designing and creating the deliverables. And there are other benefits: open communication results form this approximation, learning and sharing, and more win2win relationships.

In this session I’ll share how to convert demanding and grumblers clients/departments and specialists into a members of the UX design team. Let them identify necessities, define the strategy and design the solutions. You can apply this solution in internal projects or with your customers. How? Stop evangelization and get people into action creating UX deliverables with you, let them discover the power of UX tools like Personas in their own skin.

Call me lazy, but I like to make my clients work with me. The solution is usually in their hands, so working together in collaborative workshops we create deliverables that will help us to set the basics of the system, and for them will guides to create content, courses and other materials but having on mind their final end-users. Maybe this approximation does not give the best deliverables, but the result is a better understanding of usability inside the organization, more respect to our profession, and more importantly - more people happy.

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  • \n
  • End users? The client is also the user of the app /web \nOrganizazion will take care of the newborn site\nuser of ur services\n
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  • Co malkes people be part of the solution,\nUndercover >>new relationship\n
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  • Crisis thinking out the box\nNot only UX field... But look at other pitches here\n\n
  • What is UX team of one SURVIVOR COMPLEX projects: Learning Innovation \nDIVERSITY DEPT that Buys, Need, USes = CO Undercover\n
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  • We have our OWN process FOcus end user\n Breath & feel\n
  • NEWBORN becames a MONSTER after few months\n\n
  • We BREATHE THE USER The USEr become invisible\n Cicle vs stages Steps vs. Milestones\n Refine?\n
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  • If the mountain will not come to Mahomet, Mahomet must go to the mountain \n outsideIN\n\n
  • HOW we WORK APPROXIMATE to Client Help the Breath our air\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • DIGITAL PROJECTS\nCO WILL be part of the solution, NOT change ARE in CONTROL UNDERSTAND\nUndercover WE teach by exemples, they Learn BY DOING\n
  • NOT the Perfect Soluction but leads to Best solutions. \nNeeds time\nNeeds Resources not suposed to play. \n
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  • UX: let other ‘design'\nTHEM: What you know matters: Share your knowledge\n
  • THEM: Digital cross projects IS Opportunity for a comp to TALK Cross\n≠ DEPT. ≠ NEEDs ≠ goals\n≠ indicators-- AGREE on indicators \n
  • THEM: Digital cross projects IS Opportunity for a comp to TALK Cross\n≠ DEPT. ≠ NEEDs ≠ goals\n≠ indicators-- AGREE on indicators \n
  • Marry TECH & deliverables CO-Analyze CO-Design \n- way to help them talk toguether -- Work step by step (show evolution) Let them do something wrong (so test) \nWill show some examples ----easy----: maybe you have your own.\n
  • - way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
  • - way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
  • - way to help them talk toguether -- Thinking out of the box.\nThe client all togethe...We facilitating\n
  • Personas BY non UXD? \n
  • \n
  • with short TIME project\n
  • BLaCK box Vs. UNDERCOVER\nWhat do \n
  • As not wverybody wants to be designer...\n
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Transcript

  • 1. Miembro de las asociaciones:Take your clients into your UX teamand let them designSeptember 24th, 2011
  • 2. Puting up expectations What I will talk about USER= CLIENT Innies & Outies 2
  • 3. Puting up expectations What I will talk about undercoverCO UX create design llaborate 3
  • 4. Puting up expectations Why http://www.flickr.com/photos/soft/492739301/sizes/z/in/photostream/ http://www.flickr.com/photos/dbang/208594883/ 4
  • 5. Agenda Take your users into your UX team1 Is it a trend?2 We know or stuff UX peers3 How to close the gap4 Ingredients for Success5 Energy to start 5
  • 6. 1Is it a trend? 6
  • 7. Is it a trend? Are You a Collaborative Leader? Herminia Ibarra and Morten T. Hansen Bringing Minds Together John Abele Building a Collaborative Enterprise Paul Adler, Charles Heckscher, and Laurence Prusak Making Financial Markets Work for Consumers John Y. Campbell, Howell E. Jackson, Brigitte C. Madrian, and Peter Tufano 7
  • 8. Is it a trend? I don’t think so • UX Consultant at everis • Degree on Information Sciences • eBusiness Master • Since 1997 working in Learning & Knowledge Management • UX “team of one” ‘till last June • Now redefining Consultancy services from Classic to CoConsultancy 8
  • 9. 2We know our stuff 9
  • 10. We know our stuff OUR project: UCD process Frog design UPA SAP UCDPascal Rabbe p://www.flickr.com/photos/romainguy/232998465/// flow-interactive.com UX basis 10
  • 11. We know our stuff Yes, we are good, but what after?http://www.flickr.com/photos/mikecogh/4588328455/sizes/o/in/photostream/ 11
  • 12. We know our stuff CLIENT project: UCD process 12
  • 13. Is it a trend? We know our stuff We Client Vs. 13
  • 14. 3How to close the gap ? 14
  • 15. How to close the gap Between WE and the CLIENT?http://www.flickr.com/photos/esaldivar/381254822 15
  • 16. How to close the gap A new phylosophyhttp://www.flickr.com/photos/fernandoblaya/5127737895 http://www.flickr.com/photos/fernandoblaya/5127737895/sizes/l/in/photostream/ 16
  • 17. How to close the gap So... 17
  • 18. How to close the gap So... Communication Share Focus Learn understand Connect win2win 17
  • 19. How to close the gap So... Communication Share Focus Learn CLIENT understand Connect win2win 17
  • 20. How to close the gap So... Communication CO create design Share llaborate Focus Learn CLIENT understand Connect win2win 17
  • 21. How to close the gap So... Communication CO create design Share llaborate Focus Learn CLIENT understand Undercover Connect UX win2win 17
  • 22. http://www.flickr.com/photos/sanchow/6004347384 The perfect solution? How to close the gap18
  • 23. 4Ingredients for SuccessSince my boss is not here... I will share some secrets ;) 19
  • 24. Ingredients for success ALL Together = UX Team + Clienthttp://www.flickr.com/photos/fredo/1794050026/ Whose Job Is It to Create "Software With Soul"?
  • 25. Ingredients for success Comunicationhttp://www.flickr.com/photos/panos_kouros/760585605
  • 26. Ingredients for success Comunication Understand & Agreehttp://www.flickr.com/photos/panos_kouros/760585605
  • 27. Ingredients for success Techniques & Deliverables 22
  • 28. Ingredients for success Techniques & Deliverables: exemple 23
  • 29. Ingredients for success Techniques & Deliverables: exemple 23
  • 30. Ingredients for success Techniques & Deliverables: exemple 23
  • 31. Ingredients for success Techniques & Deliverables: exemple 23
  • 32. Ingredients for success Techniques & Deliverables: exemple 24
  • 33. Ingredients for success Techniques & Deliverables: exemple 24
  • 34. Ingredients for success Technics & Deliverables: exemple 25
  • 35. Ingredients for success Strategy People Departments Tasks Time Deliverables Deliverableshttp://www.flickr.com/photos/sanchow/6004347384 Equilibrium 26
  • 36. Ingredients for success Service StrategyGive a man a fish and you feed him for a day.Teach a man to fish and you feed him for alifetime. http://www.flickr.com/photos/dbang/208594883/
  • 37. http://www.flickr.com/photos/cybergypsy/384254027 Strategy Ingredients for success http://www.flickr.com/photos/emciek/938253079/28
  • 38. 6Energy to start 29
  • 39. Storyboard summary Undercover CO UX USER=CLIENT A new philosphy... ...that leads to happy work & ...and to new client endings... relationship.The ingredients of success ...communication to ...co-work & co-design; ...lead by equilibriumare: all together (UX team & uderstand each other + strategy. client), agreements, 30
  • 40. Energy to start Don’t be shy to try! http://www.youtube.com/watch?v=eaIvk1cSyG8 31
  • 41. For :) work & :) endings + ‘serious’ Relatioship http://www.flickr.com/photos/soft/492739301 http://www.flickr.com/photos/dbang/208594883/ 32
  • 42. Silvia Calvet silvia.calvet@everis.com @silvia calvethttp://about.me/silviacalvet