Switch On and Design for Good everyday

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A presentation @IxDconf Interaction13. …

A presentation @IxDconf Interaction13.
We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider – at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs. This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce the Good factor into your understanding of problems, so you can go a step ahead and design for good. You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!

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  • 1. Switch ON and design for Good everyday @silviacalvet http://design4good.info/ #ONtheGOODTuesday, 29 January 13
  • 2. ►http://www.youtube.com/watch?v=q8LKaASRGYQ This talk is a call to action ♥  ≋ ⚇Tuesday, 29 January 13
  • 3. Martin Gommeldaniel_littlewood ccorantioquiaGuillermo Montojo xplan303ex World Wide Wild Crisis, Pain, Stress... Tuesday, 29 January 13
  • 4. mermaid99 nyealumniadvisor El blog de apaIFRC We are doing... But not enough Tuesday, 29 January 13
  • 5. ► https://vimeo.com/19131028 We care about people UX is the most beautiful jobTuesday, 29 January 13
  • 6. changing the world... GoodTuesday, 29 January 13
  • 7. Germany ♀ What stops you from doing more? ‟ Time.” 7am 12pm 16pm 20pm Getting ready. Letter from Yummy bio Volunteer Dressed with @ work @ work ethical bank Recycling meal work organic cotton stuff services Emotional intensity about Good Actions with real impact for goodTuesday, 29 January 13
  • 8. United Kingdom ♂ ‟My job isnt focused on solving societal problems. I would prefer a job like that, but not enough opportunities are around, or I couldnt afford the poor salary to do them.” 7am 12pm 16pm 20pm Letter from his Yummy bio Recycle @ work @ work ethical bank meal services Emotional intensity about Good Actions with real impact for goodTuesday, 29 January 13
  • 9. France ♀ ‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.” 7am 12pm 16pm 20pm Getting ready. Yummy bio Donation to Dressed with @ work @ work Quarterly Recycling meal Children charity organic stuff Newsletter Emotional intensity about Good Actions with real impact for goodTuesday, 29 January 13
  • 10. Spain ♀ ‟I try to do projects that are respectful and transparent to the people.” 7am 12pm 16pm 20pm Recycle Getting @ work Lunch @ work ready Quarterly Newsletter Emotional intensity about Good Actions with real impact for goodTuesday, 29 January 13
  • 11. The Netherlands ♂ ‟I feel that as ux designers we have a chance to make people worry less about and spend less time on work-related things and spend more time together.” 7am 12pm 16pm 20pm Getting ready. Letter from his Yummy bio News from Dressed with @ work @ work ethical bank meal organic cotton stuff services Emotional intensity about Good Actions with real impact for goodTuesday, 29 January 13
  • 12. Are you waiting for a Social project? innovation Why? Green Company, A Social resposnability project...Tuesday, 29 January 13
  • 13. ☐ The government Who do you think will change the world to be a better place? ☐ The non-profits ☐ I, you, weTuesday, 29 January 13
  • 14. ☐ The government Who do you think will change the world to be a better place? ☐ The non-profits ...exactly! ☐ I, you, weTuesday, 29 January 13
  • 15. ► https://vimeo.com/19131028 “...fresh pair of eyes. Creating experiences and social The most beautiful job interactions that bring order in a world of chaos.”Tuesday, 29 January 13
  • 16. The UN’ defines emerging ‘creative economy’ as Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 17. The UN’ defines emerging ‘creative economy’ as •An evolving concept based on creative assets Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 18. The UN’ defines emerging ‘creative economy’ as •An evolving concept based on creative assets •Potentially generating economic growth and development Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 19. The UN’ defines emerging ‘creative economy’ as •An evolving concept based on creative assets •Potentially generating economic growth and development •Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 20. The UN’ defines emerging ‘creative economy’ as •An evolving concept based on creative assets •Potentially generating economic growth and development •Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement •Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 21. The UN’ defines emerging ‘creative economy’ as •An evolving concept based on creative assets •Potentially generating economic growth and development •Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement •Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism •A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 22. The UN’ defines emerging ‘creative economy’ as •An evolving concept based on creative assets •Potentially generating economic growth and development •Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development •Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism •A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy Creative Economy report 2008 The UN’ Conference on Trade and DevelopmentTuesday, 29 January 13
  • 23. WHAT...? Don’t Panic. Relax,Tuesday, 29 January 13
  • 24. ♥  ≋ ⚇ WHAT...? Don’t Panic. Relax,Tuesday, 29 January 13
  • 25. ♥  ≋ ⚇ WHAT...? Don’t Panic. Relax,Tuesday, 29 January 13
  • 26. http://www.thepeoplessupermarket.org ► http://youtu.be/pKISELngWj0 The People’s Supermarket Social innovatorsTuesday, 29 January 13
  • 27. Text http://www.gemeinwohl-oekonomie.org/en Market values & Social values no longer Common Welfare Economy oppose each otherTuesday, 29 January 13
  • 28. http://www.blueeconomy.eu/ ► http://www.blueeconomy.eu/m/videos/home/ Human production and consumption Science & Business patterns are no longer sustainableTuesday, 29 January 13
  • 29. http://www.piggydreams.com Inspired by the positive energy of Dreams vs compulsive consumerism. Rational & Planned shopping vs Impulsive & Irrational. Focused on satisfaction of saving vs credit stress. Business with heart Accidental Social innovators?Tuesday, 29 January 13
  • 30. http://designthatmatters.org/portfolio/projects/incubator/ R&D Understanding the problemTuesday, 29 January 13
  • 31. How can I Import these to my projects? ♥≋⚇ how?Tuesday, 29 January 13
  • 32. ♥ Be switched ON ♥ ≋⚇Tuesday, 29 January 13
  • 33. ≋ Who design, creates, deliver business, interactions? Machines? You are not alone ♥ ≋⚇Tuesday, 29 January 13
  • 34. Ecosystems Baby steps ⚇ Look the big picture Market values and social values does not need to oppose each other Win to Win ♥ ≋⚇Tuesday, 29 January 13
  • 35. You are a change agent everyday ♥  ≋ ⚇Tuesday, 29 January 13
  • 36. You are a change agent everyday ♥  ≋ ⚇Tuesday, 29 January 13
  • 37. START some day is today NOWflickr.com/photos/mikecogh/4865705191 Thank you @silviacalvet Tuesday, 29 January 13
  • 38. START some day is today NOW #ONtheGOODTuesday, 29 January 13
  • 39. Thank you @silviacalvet http://design4good.info/ #ONtheGOODTuesday, 29 January 13
  • 40. @silviacalvet http://design4good.info/ #ONtheGOODTuesday, 29 January 13