Design for Good
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We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user ...

We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider - at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs.

This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce Universal Responsibility into your understanding of problems, so you can go a step ahead and design for good.

You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!

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  • This talk is call to action\nSpark u with ideas and references\n
  • This presentation is about awareness\n This presentation is a call to a call to action to Design for Good everyday\n Everything starts at ♥ don’t let your guts stop you ≋ user your intelligence ⚇ \n We need to do more \n But it’s also positive journey to Spark your CREATIVITY with ideas, examples and references.\n
  • We have the most beautiful job in the world | We create experiences and social interactions | We create software with soul.\n Our Professional community belongs to his new economy of CREATIVE services\n SERVICE | KNOWLEDGE | CREATIVITY \n \n
  • In Global trade\n The Service oriented world economies have revenues from INTANGIBLE Products & Services\n \n What kind of context we look at: Micro or Macro\n \n \n
  • CRISIS\n Economical crisis. Look whats going on EU: Greece, Portugal, Spain...\n How many families are a having hard time right now and not only in developing countries\n \n UNEMPLOYMENT. Do you have friends or family that is looking for job.\n \n HUMAN RIGHTS: how many times we are still surprised by news: Ethiopia: Army Commits Torture, Rape | Bangladesh: Vendetta Against Child Shot by Troops | Iraq: Lack of Transparency in 26 Executions | Lapidations...\n \n ANIMAL rights, \n \n Global warming | Forest and animal diversity disappearing ...\n \n >>>so, what we are doing about it. \n \n \n
  • WE create eXperiences. So in some way, we design for good. But, I’m SORRY, that’s NOT ENOUGH There are so many problems in our society, in our world:\n I donate to 'Greenpeace' (or similar), I buy/eat organic food I recycle, reuse I contract/use ethical bank & services\n We use public transport I donate to Children charity I buy/use organic fabrics\n Volunteer work WE NEED TO DO MORE\n We hold the potential to foster this world and the society.\n Before you start saying that you can’t change the world, Let me ask you...\n
  • SO we need to do More.\nWHAT WE NEED: TIME + What & How\n\n
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  • Don’t PANIC\n Remember is about HEART\n It’s ATTITUDE\n GUTs\n Brain: Creativity, Knowledge Imagination\n >>imagination is as important as knowledge.\n The key, however, is to combine: knowledge, imagination, business and intellignece with creativity.\n \n \n \n
  • Don’t PANIC\n Remember is about HEART\n It’s ATTITUDE\n GUTs\n Brain: Creativity, Knowledge Imagination\n >>imagination is as important as knowledge.\n The key, however, is to combine: knowledge, imagination, business and intellignece with creativity.\n \n \n \n
  • What is PS?\n Supermarket with LOCAL Food + Waste: People’s Kitchen: INDEPENDENTLY PRODUCED FOOD + co-operative:\n CO: communitarian way of shopping 4 people living and working UK cities\n \n Becoming a member means: RIGHTS & RESPONSIBILITIES : 25£ annual FEE | 4h/every 4 weeks = 20% return of purchases | share OWNERSHIPS + DEMOCARTIC PROCESS | sponsorships for people that can afford due to financial difficulties.\n \n They wanted: “To offer an alternative food buying network, by connecting an urban community with the local farming community”:\n 1 Found the shop: 9month dealing landord\n 2 limited resources: upgrade the store, rewire, security, painting foniture\n 3 24h of ‘come and see’ and find out about the project: the got 100 member\n \n \n \n
  • How do you define Business\n How do you use values to create experience \n How we can make people happier and at the same time design for a better world....\n \n \n \n
  • Red economy is about CREDIT\n Green Economy, is about cleaning the mess that the red economy did. It’s expensive\n Blue economy is about Ecosystem as a Master. Physics, Ecosystems and no waste. Nature is efficient. An ecosystem is an efficient way to sustain a population and there is no waste. HUMAN PRODUCTION AND CONSUMPTION PATTERNS ARE NO LONGER SUSTAINABLE\n Companies & entrepreneurs that create more from lees.\n Innovations that are Green & sustainable\n The RULE: give your waste to someone that can use it.\n \n Human Production and compsumption patterns are no longer sustainable. Thinking in Systems & Cucles, we become metabolists. It’s about cicle Anaysis.\n \n I.E. RETHINKING ENERGY PRODUCTION: produce a device to power cell phones from energy captured from voice.\n \n \n \n
  • “The “Common Welfare Economy” provides the basic elements of an alternative economic framework. It encompasses three approaches:\n| Market values and social values should no longer oppose each other. The same values that contribute to fulfilling interpersonal relationships should be rewarded in the economy.\n| Conformity with the constitution.The economy should function in accordance with the values and objectives established by the constitutions of western democracies, which is currently not the case. \n| Economic success should no longer be measured with monetary indicators (financial profit, GDP), but by what is really important, i.e. utility values (basic needs, quality of life, communal values).   The first draft of this model, including the Common Welfare Balance Sheet, was developed between 2009 and 2010 by a dozen entrepreneurs from Austria.   Practical Implementation In the fiscal year 2011, 60 companies in three countries created the Common Welfare Balance Sheet.”\n
  • Today, more than ever before, life must be characterized by a sense of Universal responsibility, not only nation to nation and human to human, but also human to other forms of life.\n \n \n \n
  • 2004: Melaboh received 8 incubator from international organizations\n 2008: MIT professor visited: all 8 were OUT of ORDER: Power surges | Tropical humidity | inability to repair it\n \n An incubator for a developing country is not only about something that works.\n > when in BREAKS it shouldn’t be in a Catastrophic way\n > guaranty SUPPly of spare parts\n > TRAINED repair Technicians\n \n How can yo build an incubator with this constrains?\n CAR PARTS Incubator! (Automobiles are everywhere. Are RELIABLE repaired. There are SUPPLIES of spare parts everywhere.\n \n \n \n
  • Are we going to stay close to the waves? Or are we going to start learning to swim?\n You are UX, care about people, create experiences, look at the big picture and remember that you can help improve the human development, society everyday in every project, because what you do have effect at micro level, but also Macro level.\n Everything starts at ♥ don’t let your guts stop you ≋ user your intelligence ⚇ \n \n \n \n
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Design for Good Presentation Transcript

  • 1. Design for GoodEveryday in every project @silviacalvet
  • 2. ►http://www.youtube.com/watch?v=q8LKaASRGYQThis talk is a call to action ♥≋⚇
  • 3. ► https://vimeo.com/19131028We care about people UX is the most beautiful job
  • 4. Creative Economy report 2008The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as • An evolving concept based on creative assets • Potentially generating economic growth and development • Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement • Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism • A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy The Creative Economy Revenues come for intangible
  • 5. Creative Economy report 2008The UN’ Conference on Trade and Development defines emerging ‘creative economy’ as • An evolving concept based on creative assets • An evolving concept based on creative assets • Potentially generating economic growth and development • Potentially generating economic growth and development •Holding the potential toincome generation, job creation and job creation • Holding the potential to foster foster income generation, export earnings while promoting social inclusion, cultural diversity and human developement and export earnings while promoting social inclusion, cultural •diversity and human development Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism • Embracing economic, cultural and social aspects a development dimension and •intellectual property and tourism activities with A set of knowledge-based economic interacting with technology, cross-cutting linkages at amacro and micro levels to overall economy •A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy The Creative Economy Revenues come for intangible
  • 6. Guillermo Montojo daniel_littlewood ccorantioquiaWorld Wide Wild Martin Gommel Crisis, Pain, Stress... xplan303ex
  • 7. IFRC nyealumniadvisor mermaid99We are doing... But not enough Ethan.K El blog de apa
  • 8. ☐ The governmentWho do you think willchange the world tobe a better place? ☐ The non-profits ☐ I, you, we
  • 9. ☐ The governmentWho do you think willchange the world tobe a better place? ☐ The non-profits...exactly! ☐ I, you, we
  • 10. Germany ♀ What stops you from doing more? ‟ Time.” 7am 12pm 16pm 20pm LetterGetting ready. fromDressed with Yummy Volunteer @ work @ work ethical Recyclingorganic bio meal work bankcotton stuff services Emotional intensity about Good Actions for a real good
  • 11. United Kingdom ♂ ‟My job isnt focused on solving societal problems. I would prefer a job like that, but not enough opportunities are around, or I couldnt afford the poor salary to do them.” 7am 12pm 16pm 20pm Letter from YummyRecycle @ work @ work his ethical bio meal bank services Emotional intensity about Good Actions for a real good
  • 12. France ♀ ‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.” 7am 12pm 16pm 20pmGetting ready. Donation to YummyDressed with @ work @ work Quarterly Recycling Children bio mealorganic stuff Newsletter charity Emotional intensity about Good Actions for a real good
  • 13. Spain ♀ ‟I try to do projects that are respectful and transparent to the people.” 7am 12pm 16pm 20pm RecycleGettingready @ work Lunch @ work Quarterly Newsletter Emotional intensity about Good Actions for a real good
  • 14. The Netherlands ♂ ‟I feel that as ux designers we have a chance to make people worry less about, and spend less time on, work- related things and spend more time together.” 7am 12pm 16pm 20pmGetting ready. News Letter fromDressed with Yummy @ work @ work from his ethicalorganic bio meal bank servicescotton stuff Emotional intensity about Good Actions for a real good
  • 15. WHAT...? Don’t Panic. Relax,
  • 16. ♥≋⚇WHAT...? Don’t Panic. Relax,
  • 17. ♥≋⚇WHAT...? Don’t Panic. Relax,
  • 18. http://www.thepeoplessupermarket.org ► http://youtu.be/pKISELngWj0 The People’s Social innovators Supermarket
  • 19. Inspired by the positive energy ofDreams vs compulsiveconsumerism.Rational & Planned shoppingvs Impulsive & Irrational.Focused on satisfaction of savingvs credit stress. Business with heart Accidental Social innovators
  • 20. http://www.blueeconomy.eu/ ► http://www.blueeconomy.eu/m/videos/home/ Human production and Science & Business consumption patterns are no longer sustainable
  • 21. Text http://www.gemeinwohl-oekonomie.org/en Market values & Social values noCommon Welfare Economy longer oppose each other
  • 22. Today, more than ever before, lifemust be characterized by a senseof Universal responsibility, notonly nation to nation and human tohuman, but also human toother forms of life. leehowellphotography Buddhist Approach Compassion & empathy
  • 23. http://designthatmatters.org/portfolio/projects/incubator/ R&D Understanding the problem
  • 24. You are a change agent everyday ♥≋⚇
  • 25. You are a change agent everyday ♥≋⚇
  • 26. STARTsome day is today NOW Thank you @silviacalvet