Talent TV Benn, Boyle and Baudrillard, Cowell, Clegg and Culture
Convergence “We’re really talking about a converged interactive media industry. There’s an increasing interplay between gaming, online, TV and films – it’s all coming together.” Jon Kingsbury, NESTA, 2010
Media 2.0 Lots of DIFFERENT IDEAS on this. Very much a CONTESTED view.
Interaction, partly facilitated by technological convergence More ‘interactive’ – yes But also more democratic?
Baudrillard’shyper-real? neither dream nor reality but simulacrum – fetishised reality
Zizek Virtual reality = product deprived of its substance. “Just as decaffeinated coffee smells and tastes like real coffee without being real coffee, Virtual reality is experienced as reality without being so. What happens at the end of this process of virtualization, however, is that we begin to experience ‘real reality’ itself as a virtual entity”. (2002:231)
Interactive / Democratic?
Or Demotic? Turner - there is no clear connection between the exposure given to ‘everyday people’ by reality TV and any kind of progressive or emancipatory shifts. Thus the ‘demotic turn’ equates merely to the increase in exposure of / to the public with no necessary democratic outcomes. Rather, the rise of celebrity culture – and with it the clamour for us to seek the prize of commodifying ourselves as celebrities - has had the effect of charging the contemporary media with the power to ‘translate’ cultural identity.
Stuff to Read David Gauntlett Sonia Livingstone David Buckingham Annette Hill Michael Wesch Dan Gillmor Henry Jenkins Graeme Turner
Time for your “twitches”
CriticalMedia Literacy .… Read all the different ideas Pick your examples Apply the reading to the examples Weigh up the debate Develop an informed, academic view Create / intervene in the culture.