1a Media Language Both Both
1a Research and Planning Both Both
1a Use of digital technology Both Both
1a Post-production Both Both
1b Genre Either Or
1b Narrative Either Or
1b Media Language
About progress and development over 2 years
Must write about several production experiences
(preliminary, main task, A2 outcomes + extra-
curricular if relevant).
Fundamentally about making creative decisions in
A different concept will „come up‟ each time, from
the list in the specification.
Candidates will need to choose ONE production
that you can most effectively evaluate and
analyse with this concept.
Question (a) is more about what you did,
question (b) is more about the resulting media
product as a text for analysis.
1a Example: Post Production
The editing stage, where material is
manipulated (often using software) and
transformed into a finished media product.
(The Media Teacher’s Book, p185)
Write about how you have developed over the course
in your post-production techniques.
Apply whichever one comes up to ONE of your
Society is „naturally‟ divided into 3 classes of citizens,
who each “know their place”:
Best to keep the workers distracted – the cave (early
1859 – On Liberty.
Centres on notion of liberty.
Individual freedom = collective freedom.
Everyone free to do what they want, as long as
they don‟t harm anyone else.
So no need for surveillance etc.
Turner - there is no clear connection
between the exposure given to ‘everyday
people’ by reality TV and any kind of
progressive or emancipatory shifts.
Thus the ‘demotic turn’ equates merely to
the increase in exposure of / to the public
with no necessary democratic outcomes.
Rather, the rise of celebrity culture – and
with it the clamour for us to seek the prize of
commodifying ourselves as celebrities - has
had the effect of charging the
contemporary media with the power to
‘translate’ cultural identity.
Lots of DIFFERENT IDEAS on this.
Very much a CONTESTED view.
Often seen in terms of ideals – eg JP Barlow‟s Declaration of
Independence of Cyberspace (1996) had 3 central
Information democracy – unfettered information construction and
dissemination, free from the stranglehold of MSM
Democratization of decision making power – e-democracy, direct
More engaged citizens
Has any of this really happened?
However, use of the web can be used by specific
Visibility and publicity
Organisation and mobilisation
Coordination and collaboration
(Rheingold – smart mobs)
Can often be short term issues
Or is online activism merely “slacktivism”? (Morozov)
Lievrouw shows how Global Justice Movement use the
MYTH of Twitter Revolution in Arab countries
The Iranian Government is still in power!
What are people REALLY using the
Uses research in Eastern Europe and
Sex, shopping and entertainment
This is the REAL American Dream
Authoritarian Governments happy for this
View that the web is emancipatory is a “mis-reading of
Part of the technologically deterministic, cyber-utopian
“Google Doctrine” or “Twitter Agenda” – an exaggeration
Governments are actually using the
web for propaganda, control,
surveillance, censorship and