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Culture industry work

Culture industry work



MACME Unit 1 residential, May 2013

MACME Unit 1 residential, May 2013



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    Culture industry work Culture industry work Presentation Transcript

    • Culture, Industry & Work Through the Gift Shop
    • The question of INDUSTRY
    • Adorno: „Culture industry reconsidered‟inNew German Critique, 6, Fall 1975, 12-19Hesmondalgh: „Creative and Cultural Industries‟ inBennett, (2008): The Sage Handbook of CulturalAnalysis 552–569
    • The Culture Industry or Cultural Industries?Adorno – standardisation (of cultural products and consumers)• Popular music (and jazz) – mass consumption, formula, subjugation• THE culture industry = monolothic, standardised• Political economy account – sets up mass production against the creative(high) artist.Hesmondalgh – plural cultural industries• Symbolic creators – degrees of creative autonomy, complexity anddifference• Socio-cultural account – looks at structure / agency dynamics• Compares creative workers’ levels of freedom to other industries• Emphasises “contested ground’ upon which different kinds of cultural textsare produced” (Laughey, 2007: 126)
    • Culture | IndustryAdorno: „mass culture‟ is structural: The cultural commoditiesof the industry are governed, as value, and not by their ownspecific content and harmonious formation. Anti-enlightenmentOnly their deep unconscious mistrust, the last residue of the difference between artand empirical reality in the spiritual make-up of the masses explains why they havenot, to a person, long since perceived and accepted the world as it is constructedfor them by the culture industry.Hesmondhalgh: „Cultural Industries‟ = an attempt to pluralizeAdorno‟s flawed theory. Emphasis on contradiction andcomplexity in neo-liberal context.Those who prefer the term ‘cultural industries’ tend to be much more sober in their claimsregarding the role of culture or creativity in modern economies and societies, and, as we shallsee, considerably more sceptical about the benefits of marketization in the domain ofculture, than what we might call the creativity or creative industries theorists.
    • WorkAdorno: transformations in the industrial production of art(Frankfurt School neo-Marxist tradition – along withBenjamin‟s „mechanical reproduction‟).Hesmondalgh: creative labour as “communication ofexperience through symbolic reproduction” (from RaymondWilliams‟ „Long Revolution‟).Key ideas: autonomy (workplace + creative), self-realisation, divisions of labour.
    • Culture Industry, Creative Industry, Creative WorkMass media central to consumer economy since 1950s.Internet, social media and inter-active media – paradigm shift?Lopez (2012) – 4 elements to neo-liberal hegemony of culture:• Privatisation• Commodification• Crisis for control• Enclosure of creative commons – by corporations.Autonomy of the creative worker:Policies that argue for a radical expansion of these industries under presentconditions, without attention to the conditions of creative labour, risk fuellinglabour markets marked by irregular, insecure and unprotected work.(Hesmondalgh)Sociological focus in STRUCTURE and AGENCY (Bourdieu, Giddens).
    • Discussion• Creative Labour• Authenticity• Autonomy• Culture• INDUSTRIES – Art, Film, Museum, GraffitiGroup 1 - What would Adorno say?Group 2 - Apply Hesmondalgh?
    • Complex
    • Key themes for MACME unitDynamic relationships between:Culture / MediaIndustryCreativityWorkMedia academics and teachers often over-simplify these.So don‟t.