To a and to monitor accelerate progress and accountability of the global Age-Friendly Cities initiative, we need to consolidate the best thinking into a single tool that is simple to use and that applies a consistent set of indicators and a standardized ‘scoring’ system. We believe that the starting point for an Age-Friendly City is physiological ageing. This compels us to ensure that the unique physical needs of older people are accomodated in a way that’s natural and beneficial for all ages. Checklists are the most common, yet very rudimentary way to evaluate whether a city, brand, or any environment is Age-Friendly. However, subjective evaluations have major limitations. This was our starting point to create the Age-Friendly Audit Tool - a tool that can be used to evaluate all the situations where older people live, work, seek medical care and spend their money. We’ve achieved this by codifying 25 ways that ageing impairs the senses, body and mind. These 25 physiological effects of ageing were determined as a result of the extensive research that resulted in our book ‘Marketing to the Ageing Consumer’ (Palgrave Macmillan 2013). Our models and research apply equally to the workplace and designing Age-Friendly cities. The AF Tool has been created for planners, administrators, designers, and customer experience professionals to predict, measure and monitor issues that may present barriers for older people.

1. © Silver Group 2016
Kim Walker, CEO Silver Group
www.age-friendly.com

2. Hooray for big data
© Silver Group 2016

3. But there are issues …..
© Silver Group 2016

4. In the commercial world, clients want to know
© Silver Group 2016
“How Age-Friendly are we relative to
our other products, other brands and competitors?"
• Communications
• Common areas
• Rooms
• Online
• Service

5. © Silver Group 2016

6. © Silver Group 2016
3.9
3.1
4.1
2.9
0 1 2 3 4 5
Sydney
Toronto
All cities
Melbourne
Age-Friendly Buildings
Source: Fictitious data for illustration purposes only

7. Improvements over time
© Silver Group 2016
2.5
2.8
3.5
3.7
3.9
2.6
2.7
2.8
2.9
3.1
2.5
2.7
3
3.5
4.1
2.3
2.5
2.8
2.9 2.9
2
2.5
3
3.5
4
2011 2012 2013 2014 2015
Sydney
Melbourne
Toronto
All cities
Source: Fictitious data for illustration purposes only

8. Key strengths
© Silver Group 2016
Sydney Melbourne Toronto All cities
Adequate Signage 4 3 5 2.5
Elevators 4 3 3 3.5
Flooring 3 2 3.5 2.5
Public Toilets 4 4 5 3.5
Railings on Stairs 3 3 3.5 3.5
Ramps 4 3.5 4.5 3
Rest Areas 4 2.5 3.5 2
Stairs 5 3.5 4.5 3
3.9 3.1 4.1 2.9
Source: Fictitious data for illustration purposes only

9. Other comparisons are revealing
© Silver Group 2016
0
1
2
3
4
5
Buildings
Civic Participation
Communication and
Information
Community and
Health Services
Community Support
EmploymentHousing
Outdoor Spaces
Respect and Social
Inclusion
Social Participation
Transportation
Sydney
Melbourne
Toronto
All cities
Source: Fictitious data for illustration purposes only

10. 170 items. 5 hotels. 4 cities.
© Silver Group 2016 Source: AF Brands. Case study

11. © Silver Group 2016 Source: AF Brands. Case study

12. With this information we can ….
1. Understand strengths and weaknesses
2. Prioritise actions and budgets
3. Take corrective action
4. Monitor progress – absolute and relative
5. Learn from the experience of others
© Silver Group 2016

13. © Silver Group 2016
Galileo

14. © Silver Group 2016

15. © Silver Group 2016
ageing body
ageing mind
ageing senses

16. © Silver Group 2016

17. The AF Toolset
© Silver Group 2016

18. A wealth of great thinking
© Silver Group 2016
SWEAT-R

19. The challenge
1. Consolidate the best thinking in a single tool
2. Simple to use
3. A consistent set of indicators
4. Use a standardized ‘scoring’ system
5. Allows multiple, simultaneous inputs
6. Open source for constant improvement
7. Low cost
8. An over-riding philosophy
© Silver Group 2016

20. © Silver Group 2016

21. © Silver Group 2016
WHAT WE
HAVE DONE
Created and tested a platform to
measure Age-Friendliness
WHAT YOU
CAN DO
Try the AF Cities app and let us
have your feedback
WHAT WE
CAN DO
TOGETHER
Consolidate the indicators,
develop the questions and metrics

22. Email: kim@silvergroup.asia
Twitter: @ageingworld
© Silver Group 2016
One audit at a time
Making the world more Age-Friendly