Aging consumers

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The world needs to Rethink Ageing Consumers. This means revisiting every step of the customer journey and accommodating the relentless effects of physiological ageing seamlessly into the experience.
This presentation is an abridged version of the presentation delivered to the 3rd MRSS Asia Market Research Conference held on Thursday, April 7th in Singapore. The actual presentation includes other graphics, stories and audio visuals to bring it to life. Kim Walker was voted "Best Speaker" for the delivery of this presentation by the 200+ att... more

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Aging consumers

  1. 1. The Silver Market Rethinking Aging Consumers MRSS Asia Research Conference, 7th April, 2011 Connecting you to the 50+ market© Silver Group 2010© Silver Group 2011
  2. 2. © Silver Group 2011
  3. 3. 1/3 over 50 50 + 46% 37% 41% 43% 37% 37% 37% 37% 36% 32% 32% 31% 28% 27% 27% 28% 23% 20% 21% 18% 18% 17% 15% 15% 15% 2008 2018 Data: Global Demographics© Silver Group 2011
  4. 4. US$2tr spending power Retired (65+) 2500 $1,963.9 2000 US$ billions 1500 Affluent Asia Emerging Asia $1,021.2 1000 TOTAL 500 0 2005 2015 Affluent Asia: Japan, Korea, Taiwan, Singapore, Australia Emerging Asia: China, India, Thailand, Malaysia, Philippines© Silver Group 2011 MasterCard Asia/Pacific
  5. 5. inconvenient truths© Silver Group 2011
  6. 6. Singapore’s wealthy Offshore Accounts For Investment Purposes Life Insurance Other Properties You Own Or Invest In Private Property You Are Living In Privilege/Priority Banking Account 50~64 25~49 Unit Trust Fund/Mutual Fund Foreign Currencies As An Investment Stock/Securities/Bonds 80 100 120 140 Synovate PAX© Silver Group 2011
  7. 7. not all the same© Silver Group 2011
  8. 8. © Silver Group 2011
  9. 9. © Silver Group 2011
  10. 10. don’t make me angry! “What aspects of getting older most annoy you?” 40% 60% PHYSIOLOGY PSYCHOLOGY SilverPoll™ Jan 2009 N = 526,623© Silver Group 2011
  11. 11. © Silver Group 2011
  12. 12. © Silver Group 2011
  13. 13. SilverPoll2 Singapore Mar 2011 14,908 online responses, 50+© Silver Group 2011
  14. 14. © Silver Group 2011
  15. 15. © Silver Group 2011
  16. 16. Online Retail EFFECTS OF AGEING •!Sensory •!Physical Communications •!Cognitive Product Support© Silver Group 2011
  17. 17. effects of ageing + customer journey = age- friendliness SENSORY ONLINE Making Business Age-Friendly COMMUNICATIONS PHYSICAL PHONE SALES/SUPPORT COGNITIVE PRODUCT RETAIL© Silver Group 2011
  18. 18. © Silver Group 2011
  19. 19. Source: MetaFacts (USA) 2009
  20. 20. 2000! 2001! 2002! 2003! 2004! 2005! 2006! 2007! 2008! 2009! YTD! Apple! PC’s! S&P 500!
  21. 21. © Silver Group 2011
  22. 22. 2.8© Silver Group 2011
  23. 23. © Silver Group 2011
  24. 24. © Silver Group 2011
  25. 25. © Silver Group 2011 2.7
  26. 26. © Silver Group 2011
  27. 27. 3.2© Silver Group 2011
  28. 28. © Silver Group 2011
  29. 29. © Silver Group 2011
  30. 30. © Silver Group 2011
  31. 31. © Silver Group 2011
  32. 32. researching oldies
  33. 33. researching oldies
  34. 34. © Silver Group 2011
  35. 35. Connecting you to the 50+ market www.silvergroup.asia www.silvergroup.asia/blog© Silver Group 2011

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