The world needs to Rethink Ageing Consumers. This means revisiting every step of the customer journey and accommodating the relentless effects of physiological ageing seamlessly into the experience.
This presentation is an abridged version of the presentation delivered to the 3rd MRSS Asia Market Research Conference held on Thursday, April 7th in Singapore. The actual presentation includes other graphics, stories and audio visuals to bring it to life. Kim Walker was voted "Best Speaker" for the delivery of this presentation by the 200+ att... more