Do you understand Facebook Insights
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Do you understand Facebook Insights

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Understanding Facebook Insights is an integral part of any marketers toolbox. Without a doubt understanding who is visiting your website (or any other online property) and how you can convert those ...

Understanding Facebook Insights is an integral part of any marketers toolbox. Without a doubt understanding who is visiting your website (or any other online property) and how you can convert those visitors into actual clients or customers is vital.

Many businesses who have invested significant time and money into their corporate website can closely monitor that site’s performance using free tools such as Google Analytics, but how can you do the same with platforms such as Facebook?

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Do you understand Facebook Insights Do you understand Facebook Insights Document Transcript

  • Do you understand Insights? Understanding Facebook Insights is an integral part of any marketers toolbox. Without a doubt understanding who is visiting your website (or any other online property) and how you can convert those visitors into actual clients or customers is vital. Many businesses who have invested significant time and money into their corporate website can closely monitor that site’s performance using free tools such as Google Analytics, but how can you do the same with platforms such as Facebook? Tracking visitors to your social media pages through Facebook's Insights is an effective way of guaging just who is visiting your page(s). For those businesses operating a Facebook business Page as part of their marketing strategy will have noticed an option in your account to view your page’s Insights. What are Insights? Simply put, Facebook Page Insights is the equivalent of Google Analytics, just for your Facebook Page. There are a number of things that can be tracked and measured over time. Users can track the number of Likes your page is receiving; you see how many 'check-ins' your business is getting; who your page is reaching and who is “talking about” your page. At first glance, this information may seem a little confusing, so let’s take a closer look at what each option can actually tell you about your Facebook Page:
  • Likes: While this may seem pretty straightforward, the Likes option of Insights can tell you much more than just how many people are following your page. A closer look at this field gives us other demographic information such as what percentage of your followers are male or female, how old these people are, and the countries and cities in which they’re located. Talking About This: Although this statistic may be a little confusing, what Talking About This shows is the total number of unique Facebook users who have “created a story” relating to your page. In other words, if your page is referenced anywhere on someone’s News Feed, that person is ‘Talking About You’. Furthermore, if someone likes your page, posts your page on their wall, likes a post from your page, shares your post, RSVP to your page’s event, checks in at your place of business, tags your page in a photo or post, or writes a recommendation about your page, that person is also Talking About you. Reach: This Insight measures the number of Facebook users who have seen each of your posts in the first 28 days of its publication. Reach is counted by Facebook when your post or status update is shown in someone’s News Feed. This is impacted by the 'promotion' you do for each post.
  • Facebook Page Insights give page administrators the ability to better understand the people they are reaching and how their Page is being received by the Facebook world as a whole. Tracking your social media analytics is as important as monitoring your website performance. It provides valuable marketing information that is crucial when evaluating your overall social media strategy. For more information on Facebook Page Insights or tips on how to use this data, check this page out. Read more articles like this