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A	  BIT	  ABOUT	  US	  	  facebook.com/stretchexp	  
The contentI.    Social Experience EconomyII.  Who Is Stretch?III.  Experiential Case Studies
the	  growth	  of	  the	  ‘social	  experience	  economy’	  
Brand	  Experience	  has	  existed	  ever	  since	  people	  have	  traded	  goods	                                       ...
Winchester	  Rifles	  USA	  fronGer	  roadshow	  	                                       1800’s:	  an	  industrial	  econom...
Henry	  Ford    	  pioneers	  the	  ‘test	  drive’                                 	        1930’s:	  a	  service	  econom...
Development	  of	  creaGve	  brand-­‐owned	  experinces	  	  	                                           1990’s:	  an	  ex...
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	                                    2012:	  a	  social	  experien...
who	  the	  h*ll	  are	  these	  stretch	  characters?	  
Defining	  ExperienGal	  MarkeGng:	  a	  campaign	  that	  places	  the	  Brand	  Experience	  at	  the	  core	  and	  ampl...
Digital	  	                                                                  •  Website	  visits	                         ...
the	  cool	  stuff:	  case	  studies	  
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
EIGHT HOUR®                            CREAM2011 EHC ACTIVATION SA
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
To	  view	  video	  go	  to	  www.youtube.com/stretchexp	  
“I	  hear	  and	  I	  forget.	  I	  see	  and	  I	  remember.	  	  I	  do	  and	  I	  understand.”CONFUCIUS	  (wise	  Chin...
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
Stretch Experiential 2012 Agency Creds
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Stretch Experiential 2012 Agency Creds

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Transcript of "Stretch Experiential 2012 Agency Creds "

  1. 1. A  BIT  ABOUT  US    facebook.com/stretchexp  
  2. 2. The contentI.  Social Experience EconomyII.  Who Is Stretch?III.  Experiential Case Studies
  3. 3. the  growth  of  the  ‘social  experience  economy’  
  4. 4. Brand  Experience  has  existed  ever  since  people  have  traded  goods   agrarian  economy  
  5. 5. Winchester  Rifles  USA  fronGer  roadshow     1800’s:  an  industrial  economy    
  6. 6. Henry  Ford  pioneers  the  ‘test  drive’   1930’s:  a  service  economy  
  7. 7. Development  of  creaGve  brand-­‐owned  experinces       1990’s:  an  experience  economy  
  8. 8. To  view  video  go  to  www.youtube.com/stretchexp   2012:  a  social  experience  economy  
  9. 9. who  the  h*ll  are  these  stretch  characters?  
  10. 10. Defining  ExperienGal  MarkeGng:  a  campaign  that  places  the  Brand  Experience  at  the  core  and  amplifies  the  impact  of  that  experience  through  relevant  media  channels  
  11. 11. Digital     •  Website  visits   •  Facebook  galleries   •  Youtube  content     ExperienGal       •  TwiFer     PR      Stretching  Model   •   Editorial     •   Interviews     Amplifica)on     •   Product  placement     ATL  Event  Foo4all  (eyeballs)   •  Radio  –  audience   •  TV  content    Sampling/Demos     In  Store/On  Trade   Experience     •  On  pack  Data  Capture       •  POS   •  Ac)va)ons  On  Site  Sales     Outdoor/Projec)on   •   Outdoor  media   •   PR  value     CRM  
  12. 12. the  cool  stuff:  case  studies  
  13. 13. To  view  video  go  to  www.youtube.com/stretchexp  
  14. 14. To  view  video  go  to  www.youtube.com/stretchexp  
  15. 15. EIGHT HOUR® CREAM2011 EHC ACTIVATION SA
  16. 16. To  view  video  go  to  www.youtube.com/stretchexp  
  17. 17. To  view  video  go  to  www.youtube.com/stretchexp  
  18. 18. To  view  video  go  to  www.youtube.com/stretchexp  
  19. 19. To  view  video  go  to  www.youtube.com/stretchexp  
  20. 20. To  view  video  go  to  www.youtube.com/stretchexp  
  21. 21. “I  hear  and  I  forget.  I  see  and  I  remember.    I  do  and  I  understand.”CONFUCIUS  (wise  Chinese  dude)        thank  you!    :)      facebook.com/stretchexp  
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