Stretch Experiential 2012 Agency Creds
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Stretch Experiential 2012 Agency Creds

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Please find more information on our awesome agency by connecting through our social pages:

Please find more information on our awesome agency by connecting through our social pages:

f: www.facebook.com/stretchexp
y: www.youtube.com/stretchexp
t: @stretchexp

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Stretch Experiential 2012 Agency Creds Stretch Experiential 2012 Agency Creds Presentation Transcript

  • A  BIT  ABOUT  US    facebook.com/stretchexp  
  • The contentI.  Social Experience EconomyII.  Who Is Stretch?III.  Experiential Case Studies
  • the  growth  of  the  ‘social  experience  economy’  
  • Brand  Experience  has  existed  ever  since  people  have  traded  goods   agrarian  economy  
  • Winchester  Rifles  USA  fronGer  roadshow     1800’s:  an  industrial  economy    
  • Henry  Ford  pioneers  the  ‘test  drive’   1930’s:  a  service  economy  
  • Development  of  creaGve  brand-­‐owned  experinces       1990’s:  an  experience  economy  
  • To  view  video  go  to  www.youtube.com/stretchexp   2012:  a  social  experience  economy  
  • who  the  h*ll  are  these  stretch  characters?  
  • Defining  ExperienGal  MarkeGng:  a  campaign  that  places  the  Brand  Experience  at  the  core  and  amplifies  the  impact  of  that  experience  through  relevant  media  channels  
  • Digital     •  Website  visits   •  Facebook  galleries   •  Youtube  content     ExperienGal       •  TwiFer     PR      Stretching  Model   •   Editorial     •   Interviews     Amplifica)on     •   Product  placement     ATL  Event  Foo4all  (eyeballs)   •  Radio  –  audience   •  TV  content    Sampling/Demos     In  Store/On  Trade   Experience     •  On  pack  Data  Capture       •  POS   •  Ac)va)ons  On  Site  Sales     Outdoor/Projec)on   •   Outdoor  media   •   PR  value     CRM  
  • the  cool  stuff:  case  studies  
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • EIGHT HOUR® CREAM2011 EHC ACTIVATION SA
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • To  view  video  go  to  www.youtube.com/stretchexp  
  • “I  hear  and  I  forget.  I  see  and  I  remember.    I  do  and  I  understand.”CONFUCIUS  (wise  Chinese  dude)        thank  you!    :)      facebook.com/stretchexp